{"id":64843,"date":"2022-04-19T12:12:32","date_gmt":"2022-04-19T16:12:32","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=64843"},"modified":"2022-04-20T14:27:26","modified_gmt":"2022-04-20T18:27:26","slug":"message-in-public-speaking","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/message-in-public-speaking\/","title":{"rendered":"How to Define Your Message in Public Speaking"},"content":{"rendered":"\n<p>Why is it important to have a clear message in public speaking? How do you define your message? <\/p>\n\n\n\n<p>In public speaking, your message is the key point of your speech. According to Chris Anderson, the author of <em>TED Talks<\/em>, you should be able to encapsulate your message in one sentence, and it should permeate your talk from start to finish. <\/p>\n\n\n\n<p>Here are some things to keep in mind as you craft your message.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">How to <strong>Develop Your Message <\/strong><\/h2>\n\n\n\n<p>In public speaking, your message is the &#8220;throughline&#8221; permeating your speech,  your key point. So if your idea is, \u201cI want to talk about my trip to Alaska and how the Inuits live,\u201d an example of a throughline would be, \u201cPeople who live in small, self-sufficient communities live more creatively than people in big cities.\u201d<\/p>\n\n\n\n<p>Anderson says <strong>you should be able to express your throughline in one sentence<\/strong>. By thinking of it in such concise terms, you\u2019re more likely to stay on track. Imagine this throughline as a connecting thread that\u2019s woven in and out of your speech from beginning to end. When this is done well, the audience remains engaged.<\/p>\n\n\n\n<p><strong>Avoid predictable throughlines<\/strong>. Anderson says an <a href=\"https:\/\/www.shortform.com\/blog\/how-to-surprise-someone\/\">element of surprise<\/a> ensures your audience\u2019s curiosity from the beginning. For example, which speech sounds more interesting: <em>The Dangers of Procrastination<\/em> or <em>The Benefits of Procrastination?&nbsp;<\/em><\/p>\n\n\n\n<p>Some examples of effective throughlines include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Having willpower isn\u2019t enough to break a habit.<\/li><li>Showing weakness is the strongest action you can take.<\/li><li>Limiting screen time can damage your child.<\/li><\/ul>\n\n\n\n<p>Note that each of these is one sentence, contains a lesson, and has a surprising approach.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Keep Your Audience on Track<\/strong><br><br>Anderson says that a throughline ensures your audience will stay with you from start to finish. Additional strategies to <a href=\"https:\/\/www.hamilton.edu\/academics\/centers\/oralcommunication\/guides\/how-to-engage-your-audience-and-keep-them-with-you\">keep your listeners\u2019 attention<\/a> include:&nbsp;<br><br><strong>Use transition words<\/strong> <strong>and phrases<\/strong> to let them know <em>where<\/em> in the speech you are. \u201cIt began with\u2026\u201d \u201cAfter that, I\u2026\u201d and \u201cFinally, I learned\u2026\u201d all help your listeners follow the rhythm of your talk.<br><br><strong>Avoid jargon. <\/strong>A sentence or two of incomprehensible language is enough to lose your audience\u2019s attention. Use words that everyone can understand.<br><br><strong>Use analogies and stories <\/strong>to explain the more complicated parts of your speech. They give your audience a break from concentrating and are enjoyable.<br><br><strong>Make the conclusion clear<\/strong> and connect it back to your <a href=\"https:\/\/www.shortform.com\/blog\/core-message\/\">main point<\/a> (throughline). An abrupt end is jarring to the audience, so design your last handful of sentences to signal that the speech is coming to a close.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Difference Between a Topic and a Throughline<\/strong><\/h3>\n\n\n\n<p>Anderson makes a clear distinction between topics and throughlines. <strong>A topic is what your speech is about, but the throughline is the lesson. <\/strong>A topic is also circumstantial, while the throughline is universal. <strong>Think of the topic as the tool you use to illustrate your throughline.<\/strong><\/p>\n\n\n\n<p>Whoever asks you to speak might assign the topic or the throughline, but Anderson says it\u2019s rare to be given both. For example, you might be asked to speak at a conference on the topic of your new invention, but the throughline is yours to develop. Or, you might be asked to speak to your company about the <a href=\"https:\/\/www.shortform.com\/blog\/why-is-collaboration-important\/\">benefits of collaboration<\/a>, but how you illustrate that message (your topic) is your choice.(Shortform note: In <a href=\"https:\/\/shortform.com\/app\/book\/talk-like-ted\"><em>Talk Like TED<\/em><\/a><em>, <\/em>Carmine Gallo recommends incorporating a \u201cshocking moment\u201d into your presentation. This can include an unbelievable statistic, a startling photo, a surprising story, and so on. He says that <a href=\"https:\/\/shortform.com\/app\/book\/talk-like-ted\/chapter-4\">this shocking moment should drive home the message of your speech<\/a>\u2014or, in Anderson\u2019s terms, your throughline.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is it important to have a clear message in public speaking? How do you define your message? In public speaking, your message is the key point of your speech. According to Chris Anderson, the author of TED Talks, you should be able to encapsulate your message in one sentence, and it should permeate your talk from start to finish. Here are some things to keep in mind as you craft your message.<\/p>\n","protected":false},"author":7,"featured_media":44467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[602],"class_list":["post-64843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-ted-talks","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Define Your Message in Public Speaking - Shortform Books<\/title>\n<meta name=\"description\" content=\"In public speaking, your message is the &quot;throughline&quot; permeating your speech. 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