{"id":638,"date":"2019-07-28T12:24:25","date_gmt":"2019-07-28T16:24:25","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=638"},"modified":"2022-04-12T21:46:09","modified_gmt":"2022-04-13T01:46:09","slug":"mitigated-speech","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/","title":{"rendered":"Mitigated Speech: How It Causes Plane Crashes"},"content":{"rendered":"\n<p>What is Mitigated Speech? Why do people have trouble saying something they don&#8217;t mean? And how does mitigated speech cause plane crashes?<\/p>\n\n\n\n<p>Learn the unfortunate truths of mitigated speech and how to overcome it, in this summary excerpt from <em>Outliers<\/em>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mitigated Speech and Difference in Power<\/strong><\/h3>\n\n\n\n<p><strong>Mitigated speech is a type of subdued speech that avoids direct statements of what is intended<\/strong>. It is common in high <a href=\"https:\/\/www.shortform.com\/blog\/power-distance-index\/\">power distance index countries<\/a>, which place a greater importance on respecting hierarchy. Subordinates are more likely to speak indirectly to their superiors.&nbsp;<\/p>\n\n\n\n<p>For example, \u201cLet\u2019s turn right\u201d is mitigated, while \u201cTurn right\u201d is not. The first is a mere suggestion. The second is a command. A subordinate from a high PDI country wouldn\u2019t feel comfortable commanding his superior to do something, so he would mitigate his speech. <strong>Mitigated speech often sounds more respectful, which is important for maintaining and validating a <a href=\"https:\/\/www.shortform.com\/blog\/hierarchical-culture\/\">hierarchical culture<\/a>.<\/strong><\/p>\n\n\n\n<p>\n\n<a href=\"https:\/\/www.shortform.com\/blog\/aviation-safety\/\">Aviation<\/a> errors are rarely the result of a lack of technical skill. More often, they are errors in <em>communication<\/em>: One pilot sees something and doesn\u2019t speak up. Communication errors are more common when pilots come from a culture with a high <a href=\"https:\/\/www.shortform.com\/blog\/power-distance-index\/\">power distance index<\/a>, where mitigated speech is common.\n\n<\/p>\n\n\n\n<p>While politeness is generally a good thing, it can be dangerous when it downplays the urgency of a point. If the co-pilot notices something that needs to be addressed but mitigates this communication rather than communicating directly, the pilot may not understand the importance of what the co-pilot is saying.<\/p>\n\n\n\n<p><strong>Being from a high PDI country directly impacts your ability to be a safe (and therefore successful) pilot or co-pilot.<\/strong> The examples below demonstrate how dangerous our cultural legacies can be.<\/p>\n\n\n\n<p>Luckily, cultural legacies don\u2019t need to be permanent obstacles. Once you\u2019re aware of how your culture makes you behave, you\u2019re better equipped to address them, as we\u2019ll see at the end.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mitigated Speech <strong>Example #1: The Crash of Avianca Flight 52<\/strong><\/h3>\n\n\n\n<p>The 1990 New York crash of Columbian airline Avianca 52 provides a clear example of the dangers of mitigated speech in a high-stakes situation. Importantly, Columbia is a high PDI country.<\/p>\n\n\n\n<p>A series of mistakes led to the crash, but the final moments were the most crucial, and <strong>the cost of mitigated speech was devastating.<\/strong><br><\/p>\n\n\n\n<p>The plane was almost out of fuel and the captain had to abort his first landing attempt. His co-pilot was communicating with Air Traffic Control in New York, trying to organize another landing attempt.<br><\/p>\n\n\n\n<p>The captain told his co-pilot, \u201cTell them we are in an emergency!\u201d But the Colombian co-pilot views the Air Traffic Control staff as his superiors and therefore didn\u2019t communicate this directly. Instead, he said, \u201cAh, we\u2019ll try once again. We\u2019re running out of fuel.\u201d This is clear Mitigated Speech.<br><\/p>\n\n\n\n<p>This meant nothing to Air Traffic Control (ATC). All planes are technically always running out of fuel. ATC is trained to listen for the word \u201cemergency,\u201d which the co-pilot never used. The word \u201cah\u201d was also mitigating and did not communicate the dire straits of the situation. The air traffic controller later said that he took the co-pilot\u2019s words as a \u201cpassing comment.\u201d<br><\/p>\n\n\n\n<p>Additionally, the co-pilot already thought he had angered the ATC workers at Kennedy Airport because they were using blunt, direct language with him rather than mitigated language. Instead of responding by communicating more directly to get his point across, <strong>the co-pilot became increasingly passive and deferential.<\/strong><\/p>\n\n\n\n<p>The plane crashed into a hill in Long Island, killing eight crew members and 65 passengers. All because of mitigated speech.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mitigated Speech <strong>Example #2: The Korean Air Turnaround<\/strong><\/h3>\n\n\n\n<p>Once an airline with a very questionable safety record, Korean Air has since turned itself around. <strong>The transformation hinged upon acknowledging the effects of cultural legacy.<\/strong><\/p>\n\n\n\n<p>Between 1988 and 1998, the loss rate for a plane with Korean Air was 4.79 per million departures. By contrast, the loss rate for United Airlines was 0.27 per million departures.<br><\/p>\n\n\n\n<p>But as of 1999, Korean Air has maintained a spotless record and in 2006 was given the Phoenix Award by Air Transportation World. What caused this dramatic transformation?<br><\/p>\n\n\n\n<p>Korea is a country with a high power distance index. One former Korean Air pilot explained that the culture dictated that the captain is in charge no matter what; the rest of the airline staff \u201csits quietly and does nothing.\u201d<br><\/p>\n\n\n\n<p><strong>In the Korean language, there are six levels of conversational address of varying degrees of intimacy<\/strong>. The First Officer (the co-pilot) would have used one of the higher, more deferential levels of address when speaking to the captain. These levels are inherently mitigated speech.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Example of a <\/strong>Mitigated Speech <strong>Crash<\/strong><\/h4>\n\n\n\n<p>During the 1997 flight of Korean Air Flight 801, the landing system, called a glide scope, wasn\u2019t working in Guam and the captain wanted to make a visual approach. The first officer disagreed. The weather was terrible and he didn\u2019t think they could see the runway well enough to land without the glide scope. However, what the first officer said was, \u201cDon\u2019t you think it rains more? In this area, here?\u201d This is mitigated speech, and the captain didn\u2019t take the hint. <strong>But the first officer apparently felt he had done all he could do. His culture didn\u2019t permit him to use more direct language with a superior.<\/strong>&nbsp;<br><\/p>\n\n\n\n<p>After the first officer\u2019s failure to communicate, the flight engineer gave it a shot: \u201cCaptain, the weather radar has helped us a lot.\u201d What he meant to say was that the weather radar was telling them that the weather around the Guam airport was too bad to land the plane by sight. This is clearly mitigated speech, which is multiple steps removed from what the ultimate point is.<\/p>\n\n\n\n<p>In many Asian cultures with Mitigated Speech, <strong>it is the job of the <em>listener<\/em> to understand what is said to him, rather than the job of the speaker to make himself understood.<\/strong> The first officer and the flight engineer each mentioned the weather once. Because of their cultural norms, they then left it up to the captain to understand what they really meant. But he didn\u2019t.<br><\/p>\n\n\n\n<p>Altogether, the first officer hinted at various concerns <em>four times<\/em> without issuing any direct statements. The plane crashed on a hill about three miles short of the runway, killing 228 of the 254 people aboard.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Korean Air\u2019s <\/strong>Mitigated Speech <strong>Transformation<\/strong><\/h3>\n\n\n\n<p>Once realizing the danger of mitigated speech, Korean Air dramatically improved the safety of its flights by challenging its <a href=\"https:\/\/www.shortform.com\/blog\/cultural-legacy-meaning-and-examples-outliers\/\">cultural legacy<\/a> of showing deference through mitigated speech.<\/p>\n\n\n\n<p><strong>How? They made English the language of their flight communications.<\/strong><\/p>\n\n\n\n<p>In Korean, you have to choose from six levels of address, and you can only speak to a superior using the highest levels. English removed this obstacle\u2014co-pilots could speak to their superiors in a direct way without feeling disrespectful.<\/p>\n\n\n\n<p>English gave flight crew members permission to adopt a new identity, one that flattened a previously strict hierarchy. In a sense, <strong>it gave crew members a new culture<\/strong>, if only for the time they were in the air.<br>This transformation, along with a number of other flight safety improvements, led to a dramatic turnaround of flight crashes. <strong>Your culture is not your destiny<\/strong> &#8211; being aware of your cultural limitations is the first step to overcoming them.\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p><!-- wp:paragraph --><\/p>\n<p>What is Mitigated Speech? Why do people have trouble saying something they don&#8217;t mean? And how does mitigated speech cause plane crashes?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Learn the unfortunate truths of mitigated speech and how to overcome it, in this summary excerpt from <em>Outliers<\/em>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n","protected":false},"author":2,"featured_media":556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,9],"tags":[32],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-psychology","tag-outliers","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mitigated Speech: How It Causes Plane Crashes - Shortform Books<\/title>\n<meta name=\"description\" content=\"Mitigated speech can be so dangerous it can cause plane crashes. Learn from Outliers how to stop mitigating your speech.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mitigated Speech: How It Causes Plane Crashes\" \/>\n<meta property=\"og:description\" content=\"Mitigated speech can be so dangerous it can cause plane crashes. Learn from Outliers how to stop mitigating your speech.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-28T16:24:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-13T01:46:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/outliers-mitigatedspeech2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"788\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Allen Cheng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Allen Cheng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/\"},\"author\":{\"name\":\"Allen Cheng\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e9c1cecc340502045489d4c4e6f4a877\"},\"headline\":\"Mitigated Speech: How It Causes Plane Crashes\",\"datePublished\":\"2019-07-28T16:24:25+00:00\",\"dateModified\":\"2022-04-13T01:46:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/\"},\"wordCount\":1221,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/outliers-mitigatedspeech2.jpg\",\"keywords\":[\"Outliers\"],\"articleSection\":[\"Communication\",\"Psychology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/\",\"name\":\"Mitigated Speech: How It Causes Plane Crashes - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/outliers-mitigatedspeech2.jpg\",\"datePublished\":\"2019-07-28T16:24:25+00:00\",\"dateModified\":\"2022-04-13T01:46:09+00:00\",\"description\":\"Mitigated speech can be so dangerous it can cause plane crashes. Learn from Outliers how to stop mitigating your speech.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/outliers-mitigatedspeech2.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/outliers-mitigatedspeech2.jpg\",\"width\":788,\"height\":408},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mitigated Speech: How It Causes Plane Crashes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e9c1cecc340502045489d4c4e6f4a877\",\"name\":\"Allen Cheng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/658f486a7308ee9a8cffe118baa58e29b0ef902cb29203b65e033a7c49f06a2a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/658f486a7308ee9a8cffe118baa58e29b0ef902cb29203b65e033a7c49f06a2a?s=96&d=mm&r=g\",\"caption\":\"Allen Cheng\"},\"description\":\"Allen Cheng is the founder of Shortform. He has a passion for non-fiction books (having read 200+ and counting) and is on a mission to make the world's best ideas more accessible to everyone. He reads broadly, covering a wide range of subjects including finance, management, health, and society. Allen graduated from Harvard University summa cum laude and attended medical training at the MD\/PhD program at Harvard and MIT. Before Shortform, he co-founded PrepScholar, an online education company.\",\"sameAs\":[\"https:\/\/www.shortform.com\"],\"url\":\"https:\/\/www.shortform.com\/blog\/author\/allen\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mitigated Speech: How It Causes Plane Crashes - Shortform Books","description":"Mitigated speech can be so dangerous it can cause plane crashes. Learn from Outliers how to stop mitigating your speech.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/","og_locale":"en_US","og_type":"article","og_title":"Mitigated Speech: How It Causes Plane Crashes","og_description":"Mitigated speech can be so dangerous it can cause plane crashes. Learn from Outliers how to stop mitigating your speech.","og_url":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/","og_site_name":"Shortform Books","article_published_time":"2019-07-28T16:24:25+00:00","article_modified_time":"2022-04-13T01:46:09+00:00","og_image":[{"width":788,"height":408,"url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/outliers-mitigatedspeech2.jpg","type":"image\/jpeg"}],"author":"Allen Cheng","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Allen Cheng","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/"},"author":{"name":"Allen Cheng","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e9c1cecc340502045489d4c4e6f4a877"},"headline":"Mitigated Speech: How It Causes Plane Crashes","datePublished":"2019-07-28T16:24:25+00:00","dateModified":"2022-04-13T01:46:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/"},"wordCount":1221,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/outliers-mitigatedspeech2.jpg","keywords":["Outliers"],"articleSection":["Communication","Psychology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/mitigated-speech\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/","url":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/","name":"Mitigated Speech: How It Causes Plane Crashes - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/outliers-mitigatedspeech2.jpg","datePublished":"2019-07-28T16:24:25+00:00","dateModified":"2022-04-13T01:46:09+00:00","description":"Mitigated speech can be so dangerous it can cause plane crashes. Learn from Outliers how to stop mitigating your speech.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/mitigated-speech\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/outliers-mitigatedspeech2.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/outliers-mitigatedspeech2.jpg","width":788,"height":408},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/mitigated-speech\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mitigated Speech: How It Causes Plane Crashes"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/e9c1cecc340502045489d4c4e6f4a877","name":"Allen Cheng","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/658f486a7308ee9a8cffe118baa58e29b0ef902cb29203b65e033a7c49f06a2a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/658f486a7308ee9a8cffe118baa58e29b0ef902cb29203b65e033a7c49f06a2a?s=96&d=mm&r=g","caption":"Allen Cheng"},"description":"Allen Cheng is the founder of Shortform. He has a passion for non-fiction books (having read 200+ and counting) and is on a mission to make the world's best ideas more accessible to everyone. He reads broadly, covering a wide range of subjects including finance, management, health, and society. Allen graduated from Harvard University summa cum laude and attended medical training at the MD\/PhD program at Harvard and MIT. Before Shortform, he co-founded PrepScholar, an online education company.","sameAs":["https:\/\/www.shortform.com"],"url":"https:\/\/www.shortform.com\/blog\/author\/allen\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/outliers-mitigatedspeech2.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=638"}],"version-history":[{"count":5,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/638\/revisions"}],"predecessor-version":[{"id":6801,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/638\/revisions\/6801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/556"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}