{"id":62461,"date":"2022-03-13T05:50:53","date_gmt":"2022-03-13T09:50:53","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=62461"},"modified":"2022-03-18T11:40:14","modified_gmt":"2022-03-18T15:40:14","slug":"tone-of-voice-in-writing","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/tone-of-voice-in-writing\/","title":{"rendered":"How to Set Your Tone of Voice in Writing"},"content":{"rendered":"\n<p>What does tone of voice in writing mean? How do different tones of voice convey different feelings?<\/p>\n\n\n\n<p>Choosing what tone to use in your writing is an important decision. Depending on what tone you choose, your writing can convey different feelings and meanings. Additionally, make sure you remain consistent with the tone you choose.<\/p>\n\n\n\n<p>Here&#8217;s why your tone of voice matters so much.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-tone-will-you-have\"><strong>What Tone Will You Have?<\/strong><\/h2>\n\n\n\n<p>In his book <em>On Writing Well, <\/em>William Zinsser explains that tone of voice signals what you think or how you feel about your topic. For example, you could take a lighthearted, nostalgic, or formal tone toward your writing.\u00a0<\/p>\n\n\n\n<p>(Shortform note: While tone signals your attitude toward a topic, your <a href=\"https:\/\/www.masterclass.com\/articles\/how-to-create-atmosphere-and-mood-in-writing#4-ways-to-create-a-believable-mood-in-a-story\">tone can also contribute to how the reader feels<\/a> from reading your piece. So tone is important not only for reader understanding but also for reader response.)<\/p>\n\n\n\n<p>Zinsser advises keeping your tone consistent throughout a piece of writing to eliminate confusion. If the reader doesn\u2019t know how you feel about a subject, she\u2019ll be confused by your writing. Thus avoid switching between tones in your piece. For example, if a journalist wrote about a devastating tsunami and switched from a serious, concerned tone to a light, humorous one within that piece, he\u2019d get backlash from confused readers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tips-for-a-consistent-tone\"><strong>Tips for a Consistent Tone<\/strong><\/h3>\n\n\n\n<p>While Zinsser notes the importance of having a consistent tone of voice in writing, he doesn\u2019t offer advice on <em>how<\/em> to achieve this. Other experts offer tips for maintaining a consistent tone throughout a piece:<\/p>\n\n\n\n<p>1) Before you start a writing session, <a href=\"https:\/\/www.writersdigest.com\/improve-my-writing\/3-tips-for-consistent-tone-2\">read a good piece of writing that uses the tone you want for your piece<\/a>. You\u2019ll naturally mimic this tone and the ways a good author might convey it. For example, for a dry or reserved tone, you might read a passage of Joan Didion\u2019s work.<\/p>\n\n\n\n<p>2) Compare how you started and ended your piece. Did your tone change throughout your piece? If yes, read through your piece and identify where your tone differs from the one you intended.&nbsp;<\/p>\n\n\n\n<p>3) <a href=\"https:\/\/www.writersdigest.com\/improve-my-writing\/7-ways-to-perfect-your-writing-tone\">Be specific with descriptions<\/a>. Usually the details you include\u2014and how you describe these details\u2014affect the tone of the piece. Notice what kind of tone your descriptions give off. For example, a description of a broken antique table might evoke nostalgia from one writer and a sense of hopelessness or decay from another.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does tone of voice in writing mean? How do different tones of voice convey different feelings? Choosing what tone to use in your writing is an important decision. Depending on what tone you choose, your writing can convey different feelings and meanings. Additionally, make sure you remain consistent with the tone you choose. Here&#8217;s why your tone of voice matters so much.<\/p>\n","protected":false},"author":8,"featured_media":62528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,15],"tags":[588],"class_list":["post-62461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-education","tag-on-writing-well","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set Your Tone of Voice in Writing - Shortform Books<\/title>\n<meta name=\"description\" content=\"When writing, the tone of voice you choose makes a big difference. 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