{"id":60154,"date":"2022-02-09T10:00:00","date_gmt":"2022-02-09T14:00:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=60154"},"modified":"2026-05-03T15:58:58","modified_gmt":"2026-05-03T19:58:58","slug":"zeigarnik-effect-psychology","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/","title":{"rendered":"The Zeigarnik Effect: The Psychology of Memory"},"content":{"rendered":"\n<p>What is the <a href=\"https:\/\/www.shortform.com\/blog\/the-zeigarnik-effect\/\">Zeigarnik effect<\/a>? Why do we tend to forget projects we are done with?  <\/p>\n\n\n\n<p>In psychology, the Zeigarnik effect is the tendency to recall unfinished or interrupted tasks more easily than tasks that haven&#8217;t yet been completed. According to Rolf Dobelli, the author of <em>The Art of Thinking Clearly<\/em>, the brain does this for efficiency\u2014once the task is complete, it deems it unimportant and discards it to free up mental space. <\/p>\n\n\n\n<p>Keep reading to learn about the Zeigarnik effect, why it happens, and how to overcome it. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-zeigarnik-effect\"><strong>The Zeigarnik Effect<\/strong><\/h2>\n\n\n\n<p>Before a task is completed, your brain keeps it at the forefront of your memory; once the task is completed, you immediately forget about it\u2014that&#8217;s the Zeigarnik effect. <\/p>\n\n\n\n<p>This makes your brain efficient, Dobelli explains. Your brain holds information as long as necessary, but once that information is deemed unimportant, your brain forgets it to free up mental space for the next, important piece of information. Completed tasks are considered unimportant and thus discarded.<\/p>\n\n\n\n<p>There\u2019s one exception to this rule, Dobelli adds. If you have a number of tasks to complete, <strong>making a concrete plan to deal with them can signal your brain to forget the tasks <\/strong><strong><em>before<\/em><\/strong><strong> you finish them<\/strong>. (Shortform note: Making a plan could have the same effect as actually completing the task because of imagination\u2019s effect on the brain. <a href=\"https:\/\/www.sciencedaily.com\/releases\/2018\/12\/181210144943.htm#:~:text=imagination%20is%20a%20neurological%20reality%20that%20can%20impact%20our%20brains%20and%20bodies\">When you imagine something, your brain reacts as if you\u2019re actually experiencing it<\/a>. So when you imagine <a href=\"https:\/\/www.shortform.com\/blog\/how-to-complete-a-task-successfully\/\">completing a task<\/a>, your brain feels like you really have.)<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>The<\/strong> <strong>Psychology of the Zeigarnik Effect<\/strong><br><br>How does the Zeigarnik effect work, neurologically? Dobelli doesn\u2019t say, but others argue that it comes down to repetition and the different <a href=\"https:\/\/www.shortform.com\/blog\/hub\/science\/different-types-of-memory\/\">kinds of memory<\/a>. <a href=\"https:\/\/www.verywellmind.com\/zeigarnik-effect-memory-overview-4175150\">There are three kinds of memory<\/a>: sensory, short-term, and long-term. Information is received sensorily, after which it&#8217;s either forgotten or moved to short-term memory. <a href=\"https:\/\/www.verywellmind.com\/what-is-short-term-memory-2795348#:~:text=Most%20of%20the,mentally%20repeating%20it.\">Information generally lasts less than a minute<\/a> in short-term memory, after which it&#8217;s either forgotten or moved to long-term memory.<br><br>You can increase a piece of information\u2019s stay in short-term memory through repetition, and this is how the Zeigarnik effect works. When you leave a task uncompleted, your brain repeats the knowledge for you, subconsciously keeping the information in your short-term memory. <a href=\"https:\/\/hbr.org\/2020\/10\/why-your-brain-dwells-on-unfinished-tasks#:~:text=when%20a%20task%20isn%E2%80%99t%20complete%2C%20our%20brains%20constantly%20rehearse%20it%20to%20keep%20the%20information%20active.%20That%20is%20what%20creates%20the%20underlying%20cognitive%20tension.%20Once%20we%20complete%20the%20task%2C%20the%20information%20is%20easily%20forgotten.%E2%80%9D\">The effort that goes into this repetition causes cognitive tension,<\/a> which results in anxiety and an inability to focus. Once the task is completed, your brain stops the repetition and releases the cognitive tension. Depending on how important the information is, it may move to long-term memory or be forgotten entirely.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What is the Zeigarnik effect? Why do we tend to forget projects we are done with? In psychology, the Zeigarnik effect is the tendency to recall unfinished or interrupted tasks more easily than tasks that haven&#8217;t yet been completed. According to Rolf Dobelli, the author of The Art of Thinking Clearly, the brain does this for efficiency\u2014once the task is complete, it deems it unimportant and discards it to free up mental space. Keep reading to learn about the Zeigarnik effect, why it happens, and how to overcome it.<\/p>\n","protected":false},"author":7,"featured_media":13071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,160],"tags":[576],"class_list":["post-60154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","category-science","tag-the-art-of-thinking-clearly","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Zeigarnik Effect: The Psychology of Memory - Shortform Books<\/title>\n<meta name=\"description\" content=\"The Zeigarnik effect is the tendency to recall unfinished tasks better than finished ones. Here&#039;s why it occurs, according to psychology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Zeigarnik Effect: The Psychology of Memory\" \/>\n<meta property=\"og:description\" content=\"The Zeigarnik effect is the tendency to recall unfinished tasks better than finished ones. Here&#039;s why it occurs, according to psychology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-09T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-03T19:58:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/the-science-of-memory-moonwalking-with-einstein-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darya Sinusoid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darya Sinusoid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/\"},\"author\":{\"name\":\"Darya Sinusoid\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\"},\"headline\":\"The Zeigarnik Effect: The Psychology of Memory\",\"datePublished\":\"2022-02-09T14:00:00+00:00\",\"dateModified\":\"2026-05-03T19:58:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/\"},\"wordCount\":438,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/the-science-of-memory-moonwalking-with-einstein-scaled.jpg\",\"keywords\":[\"The Art of Thinking Clearly\"],\"articleSection\":[\"Psychology\",\"Science\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/\",\"name\":\"The Zeigarnik Effect: The Psychology of Memory - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/the-science-of-memory-moonwalking-with-einstein-scaled.jpg\",\"datePublished\":\"2022-02-09T14:00:00+00:00\",\"dateModified\":\"2026-05-03T19:58:58+00:00\",\"description\":\"The Zeigarnik effect is the tendency to recall unfinished tasks better than finished ones. Here's why it occurs, according to psychology.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/the-science-of-memory-moonwalking-with-einstein-scaled.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/the-science-of-memory-moonwalking-with-einstein-scaled.jpg\",\"width\":2560,\"height\":1839},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Zeigarnik Effect: The Psychology of Memory\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\",\"name\":\"Darya Sinusoid\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-1.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-1.png\",\"caption\":\"Darya Sinusoid\"},\"description\":\"Darya\u2019s love for reading started with fantasy novels (The LOTR trilogy is still her all-time-favorite). Growing up, however, she found herself transitioning to non-fiction, psychological, and self-help books. She has a degree in Psychology and a deep passion for the subject. She likes reading research-informed books that distill the workings of the human brain\/mind\/consciousness and thinking of ways to apply the insights to her own life. Some of her favorites include Thinking, Fast and Slow, How We Decide, and The Wisdom of the Enneagram.\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/darya\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Zeigarnik Effect: The Psychology of Memory - Shortform Books","description":"The Zeigarnik effect is the tendency to recall unfinished tasks better than finished ones. Here's why it occurs, according to psychology.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/","og_locale":"en_US","og_type":"article","og_title":"The Zeigarnik Effect: The Psychology of Memory","og_description":"The Zeigarnik effect is the tendency to recall unfinished tasks better than finished ones. Here's why it occurs, according to psychology.","og_url":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/","og_site_name":"Shortform Books","article_published_time":"2022-02-09T14:00:00+00:00","article_modified_time":"2026-05-03T19:58:58+00:00","og_image":[{"width":2560,"height":1839,"url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/the-science-of-memory-moonwalking-with-einstein-scaled.jpg","type":"image\/jpeg"}],"author":"Darya Sinusoid","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Darya Sinusoid","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/"},"author":{"name":"Darya Sinusoid","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46"},"headline":"The Zeigarnik Effect: The Psychology of Memory","datePublished":"2022-02-09T14:00:00+00:00","dateModified":"2026-05-03T19:58:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/"},"wordCount":438,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/the-science-of-memory-moonwalking-with-einstein-scaled.jpg","keywords":["The Art of Thinking Clearly"],"articleSection":["Psychology","Science"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/","url":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/","name":"The Zeigarnik Effect: The Psychology of Memory - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/the-science-of-memory-moonwalking-with-einstein-scaled.jpg","datePublished":"2022-02-09T14:00:00+00:00","dateModified":"2026-05-03T19:58:58+00:00","description":"The Zeigarnik effect is the tendency to recall unfinished tasks better than finished ones. Here's why it occurs, according to psychology.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/the-science-of-memory-moonwalking-with-einstein-scaled.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/the-science-of-memory-moonwalking-with-einstein-scaled.jpg","width":2560,"height":1839},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/zeigarnik-effect-psychology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Zeigarnik Effect: The Psychology of Memory"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46","name":"Darya Sinusoid","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-1.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-1.png","caption":"Darya Sinusoid"},"description":"Darya\u2019s love for reading started with fantasy novels (The LOTR trilogy is still her all-time-favorite). Growing up, however, she found herself transitioning to non-fiction, psychological, and self-help books. She has a degree in Psychology and a deep passion for the subject. She likes reading research-informed books that distill the workings of the human brain\/mind\/consciousness and thinking of ways to apply the insights to her own life. Some of her favorites include Thinking, Fast and Slow, How We Decide, and The Wisdom of the Enneagram.","url":"https:\/\/www.shortform.com\/blog\/author\/darya\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/the-science-of-memory-moonwalking-with-einstein-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/60154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=60154"}],"version-history":[{"count":4,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/60154\/revisions"}],"predecessor-version":[{"id":149202,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/60154\/revisions\/149202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/13071"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=60154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=60154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=60154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}