{"id":58598,"date":"2022-01-16T08:58:00","date_gmt":"2022-01-16T12:58:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=58598"},"modified":"2022-01-25T12:42:52","modified_gmt":"2022-01-25T16:42:52","slug":"blue-ocean-strategy-quotes","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/blue-ocean-strategy-quotes\/","title":{"rendered":"Blue Ocean Strategy: Best Quotes and Passages"},"content":{"rendered":"\n

Are you looking for Blue Ocean Strategy<\/em> quotes by Ren\u00e9e Mauborgne and W. Chan Kim? What are some of the most noteworthy passages worth revisiting? <\/p>\n\n\n\n

In Blue Ocean Strategy<\/em>, W. Chan Kim and Ren\u00e9e Mauborgne suggest that the answer to competitive problems is to create a “blue ocean.” A blue ocean is a brand-new market for an innovative idea, allowing your company to avoid competing with rivals\u2014because it has no direct rivals. <\/p>\n\n\n\n

Below is a selection of quotes with explanations to help you put them into context.<\/p>\n\n\n\n\n\n\n\n

Blue Ocean Strategy<\/em><\/h2>\n\n\n\n

In Blue Ocean Strategy<\/em>, INSEAD<\/a> business professors W. Chan Kim and Ren\u00e9e Mauborgne argue that the solution to business growth<\/a> and success is to operate in an uncontested market. They use the metaphor of a blue ocean to represent an uncontested market, and they contrast it with a red ocean<\/a>, a marketplace where fierce competition has stained the water with the blood of the combatants. <\/p>\n\n\n\n

The following Blue Ocean Strategy<\/em> quotes highlight some of their key ideas:<\/p>\n\n\n\n

\u201cBlue ocean shift is a systematic process to move your organization from cutthroat markets with bloody competition\u2014what we think of as red oceans full of sharks\u2014to wide-open blue oceans, or new markets devoid of competition, in a way that brings your people along.\u201d<\/em><\/strong><\/p><\/blockquote>\n\n\n\n

Kim and Mauborgne assert that the key to a successful business<\/a> is to create what they call a blue ocean<\/em>: a brand-new market for an innovative idea, allowing your company to avoid competing with rivals\u2014because it has no direct rivals. They contrast it with a “red ocean”, a marketplace where fierce competition has stained the water with the blood of the combatants. According to the authors, crowded markets and red ocean strategies tend to produce minimal profit margins, while blue ocean strategies lead to more profitable growth.<\/p>\n\n\n\n

\u201cValue innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.\u201d<\/em><\/strong><\/p><\/blockquote>\n\n\n\n

Kim and Mauborgne argue that a blue ocean strategy starts with what they call \u201cvalue innovation\u201d<\/em>\u2014an innovation that makes your product so unique and superior to the competition (and thus more valuable to your customers) that you open up uncontested markets and leave your rivals behind. In this case, value<\/em> is the benefit that your customers get for their money, while innovation<\/em> is the uniqueness and originality of the benefit. To be effective, value and innovation are both required. By contrast: <\/p>\n\n\n\n