{"id":58414,"date":"2022-01-18T06:29:04","date_gmt":"2022-01-18T10:29:04","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=58414"},"modified":"2022-01-23T06:46:27","modified_gmt":"2022-01-23T10:46:27","slug":"why-are-habits-important","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/","title":{"rendered":"Why Are Habits Important? They Influence Everything"},"content":{"rendered":"\n<p>What exactly is a habit? Why are habits important? <\/p>\n\n\n\n<p>A habit is an action repeated over time until it becomes automatic. Habits influence everything\u2014from our <a href=\"https:\/\/www.shortform.com\/blog\/buying-decisions\/\">purchasing decisions<\/a> to social movements.<\/p>\n\n\n\n<p>Continue reading to learn why habits are so important and influential.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-advertisers-exploit-your-habits\"><strong>How Advertisers Exploit Your Habits<\/strong><\/h2>\n\n\n\n<p>Why are habits important? Well, according to Duhigg in the book <em>The Power of Habit,<\/em> <strong>advertisers deliberately play on your brain\u2019s reliance on automatic routines to influence your shopping decisions<\/strong>. They know that you\u2019re more likely to buy things that you\u2019re familiar with to avoid making conscious decisions every time you go shopping (because your brain wants to conserve energy.) This is why they try so hard to figure out your preferences\u2014for example, by tracking website cookies when you shop online or your reward cards when you shop offline. These methods allow them to send you customized deals that appeal to your predictable nature and get you back in their stores.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: Psychologists warn that your brain\u2019s tendency to operate in autopilot mode when shopping may save you time but it <em>doesn\u2019t<\/em> save you money. Retailers manipulate their environments to accommodate your habitual purchases and <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/think-act-be\/201812\/10-ways-maintain-your-health-fitness-over-the-holidays\">trick you into making impulsive and unnecessary buying decisions<\/a>. Research indicates that you\u2019re more likely to make impulsive purchases when you shop without a list, walk through more aisles, feel hungry, or when your store rearranges its layout (which they deliberately do periodically). Psychologists recommend that you write a shopping list and go straight for these items to avoid falling into the trap of making impulsive purchases.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-influence-of-collective-habits\"><strong>The Influence of Collective Habits<\/strong><\/h2>\n\n\n\n<p>According to Duhigg, businesses and communities rely on automatic routines just as much as you do to save time and energy. However, what\u2019s interesting here is that, by their nature, <strong>these entities rely on the collective habits of multiple people to determine how they operate<\/strong>. We\u2019ll explore this further throughout the rest of this section.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-habits-impact-businesses\">How Habits Impact Businesses<\/h3>\n\n\n\n<p>Duhigg argues that businesses rely on automatic routines so that managers and employees can get things done without having to question every action they take. However, many of these <em>collective<\/em> habits grow organically from an accumulation of <em>individual<\/em> decisions taken by different managers and employees. Over time, the company loses track of the individual decisions that initiated the habits that are now deeply ingrained in the company\u2019s culture. As a result, they end up acting out these automatic routines without knowing why. New employees quickly adopt these habits to fit in, and the cycle of automatic routines perpetuates.&nbsp;<\/p>\n\n\n\n<p>Duhigg argues that, when a company is unaware of the automatic routines that underpin its organization, it can easily fall into the trap of adopting deconstructive habits that undermine its operations.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Businesses Fail to Align Collective Habits With Their Overall Goals<\/strong><br><br>Management experts explain that many organizations fail to take control of their collective habits because they assume that what worked historically to bring them success will continue to work in the future. However, this strategy falls short because business priorities\u2014the goals that determine what <a href=\"https:\/\/www.shortform.com\/blog\/kinds-of-customers\/\">types of customers<\/a> the business serves and how it intends to provide value\u2014evolve over time, and the collective habits they rely on must adapt, too.<br>&nbsp;<br>Experts argue that <a href=\"https:\/\/www.eaglesflight.com\/blog\/3-critical-components-of-organizational-success\">businesses must continually assess whether their collective habits support their overall priorities<\/a>, and take the necessary steps to align employee behaviors with the organization\u2019s goals. However, they warn that <a href=\"https:\/\/www.peoplehr.com\/en-gb\/blog\/why-employees-resist-change-even-when-it-s-good-for-them\/\">managers and employees tend to resist change<\/a> for the same reasons that they develop habits in the first place: to save <a href=\"https:\/\/www.shortform.com\/blog\/mental-energy\/\">mental energy<\/a>. <br><br>Learning to do things differently increases the amount of effort that they need to apply to carry out their daily tasks and often creates resentment. Organizations can help smooth the transition to new collective habits by ensuring that managers and employees understand why they need to change their behaviors.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-habits-impact-communities-and-societies\">How Habits Impact Communities and Societies<\/h3>\n\n\n\n<p>Duhigg argues that every major movement that has impacted communities and societies has been fueled by a particular type of habit: <strong><a href=\"https:\/\/www.shortform.com\/blog\/social-habits\/\">social habits<\/a><\/strong>. These habits define how you relate to and behave around other people. According to Duhigg, social habits influence the way you identify with and act on the information you\u2019re exposed to.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: Research backs up Duhigg\u2019s claim that the choices you make about the movements you support are influenced by social habits. While you may think that your opinions about all of the issues you hear about are solely your own, social psychologists confirm that <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/darwins-subterranean-world\/202108\/social-psychology-tutorial#:~:text=A%20core%20feature%20of%20social%20psychology,can%20help%20make%20the%20world%20a%20better\">your perceptions and behaviors are heavily influenced by other people<\/a>. You think a lot about other people, allow them to impact your emotions, and feel motivated to adapt your behaviors to please others. Consequently, the movements you choose to follow are an extension of this social influence.)<\/p>\n\n\n\n<p>Duhigg explains that successful social movements rely on social habits in three ways:<\/p>\n\n\n\n<p><strong>1) The movement begins with the social habits of close friends<\/strong>: Someone is afflicted, and the people close to them immediately help.<\/p>\n\n\n\n<p>(Shortform note: While taking action to help a friend in need feels like a natural and selfless response, James Clear (<a href=\"https:\/\/shortform.com\/app\/book\/atomic-habits\/1-page-summary\"><em>Atomic Habits<\/em><\/a>) argues that your <em>underlying motivation to belong<\/em> affects all of your behaviors, including this one. He claims that <a href=\"https:\/\/shortform.com\/app\/book\/atomic-habits\/chapter-5\">there are three groups of people that greatly influence how you respond to situations<\/a>: the close (family and friends), the many (the general public), and the powerful (the people you perceive as successful.)<\/p>\n\n\n\n<p><strong>2) The movement grows from the habits of a community<\/strong>: The social ties that combine loosely affiliated people create social pressure to join the cause.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: In <a href=\"https:\/\/press.princeton.edu\/books\/hardcover\/9780691175317\/how-behavior-spreads\"><em>How Behavior Spreads<\/em><\/a>, behavioral expert Damon Centola explains that you\u2019re more influenced by the <em>percentage<\/em> of people that are doing something, rather than the total number. If a high percentage of people in your community support a cause, you\u2019ll naturally <em>feel<\/em> like it\u2019s the right thing to do.)<\/p>\n\n\n\n<p><strong>3) The movement endures because the participants engage in new social habits<\/strong>: The participants identify with the movement and take on habits that reflect their belief in the cause.<\/p>\n\n\n\n<p>(Shortform note: While Duhigg focuses on the endurance of movements due to participants engaging in new social habits, he doesn\u2019t mention another vital factor: Eventually, <strong>collective individual habits influence business habits<\/strong>, making these new habits even more visible and accessible to <em>potential<\/em> participants. For example, when animal rights activists decided to become vegetarians, stores and restaurants changed their offerings to cater to this demand. This visible change brought vegetarianism to the attention of shoppers, some of whom then adopted the cause.)&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What exactly is a habit? Why are habits important? A habit is an action repeated over time until it becomes automatic. Habits influence everything\u2014from our purchasing decisions to social movements. Continue reading to learn why habits are so important and influential.<\/p>\n","protected":false},"author":8,"featured_media":21330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,9,24],"tags":[226],"class_list":["post-58414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-psychology","category-society","tag-the-power-of-habit","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Are Habits Important? They Influence Everything - Shortform Books<\/title>\n<meta name=\"description\" content=\"What exactly is a habit? Why are habits important? Habits influence everything\u2014from our purchasing decisions to social movements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Are Habits Important? They Influence Everything\" \/>\n<meta property=\"og:description\" content=\"What exactly is a habit? Why are habits important? Habits influence everything\u2014from our purchasing decisions to social movements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T10:29:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-23T10:46:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/12\/habits-work-lifestyle-motivation-self.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1220\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Aster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Aster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/\"},\"author\":{\"name\":\"Hannah Aster\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\"},\"headline\":\"Why Are Habits Important? They Influence Everything\",\"datePublished\":\"2022-01-18T10:29:04+00:00\",\"dateModified\":\"2022-01-23T10:46:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/\"},\"wordCount\":1112,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/12\/habits-work-lifestyle-motivation-self.jpg\",\"keywords\":[\"The Power of Habit\"],\"articleSection\":[\"Lifestyle\",\"Psychology\",\"Society\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/\",\"name\":\"Why Are Habits Important? They Influence Everything - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/12\/habits-work-lifestyle-motivation-self.jpg\",\"datePublished\":\"2022-01-18T10:29:04+00:00\",\"dateModified\":\"2022-01-23T10:46:27+00:00\",\"description\":\"What exactly is a habit? Why are habits important? Habits influence everything\u2014from our purchasing decisions to social movements.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/12\/habits-work-lifestyle-motivation-self.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/12\/habits-work-lifestyle-motivation-self.jpg\",\"width\":1220,\"height\":650,\"caption\":\"habits to be made\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Are Habits Important? They Influence Everything\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\",\"name\":\"Hannah Aster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g\",\"caption\":\"Hannah Aster\"},\"description\":\"Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.\",\"knowsAbout\":[\"Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing\"],\"jobTitle\":\"SEO Team Lead\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/hannah\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Are Habits Important? They Influence Everything - Shortform Books","description":"What exactly is a habit? Why are habits important? Habits influence everything\u2014from our purchasing decisions to social movements.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/","og_locale":"en_US","og_type":"article","og_title":"Why Are Habits Important? They Influence Everything","og_description":"What exactly is a habit? Why are habits important? Habits influence everything\u2014from our purchasing decisions to social movements.","og_url":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/","og_site_name":"Shortform Books","article_published_time":"2022-01-18T10:29:04+00:00","article_modified_time":"2022-01-23T10:46:27+00:00","og_image":[{"width":1220,"height":650,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/12\/habits-work-lifestyle-motivation-self.jpg","type":"image\/jpeg"}],"author":"Hannah Aster","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hannah Aster","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/"},"author":{"name":"Hannah Aster","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f"},"headline":"Why Are Habits Important? They Influence Everything","datePublished":"2022-01-18T10:29:04+00:00","dateModified":"2022-01-23T10:46:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/"},"wordCount":1112,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/12\/habits-work-lifestyle-motivation-self.jpg","keywords":["The Power of Habit"],"articleSection":["Lifestyle","Psychology","Society"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/","url":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/","name":"Why Are Habits Important? They Influence Everything - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/12\/habits-work-lifestyle-motivation-self.jpg","datePublished":"2022-01-18T10:29:04+00:00","dateModified":"2022-01-23T10:46:27+00:00","description":"What exactly is a habit? Why are habits important? Habits influence everything\u2014from our purchasing decisions to social movements.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/why-are-habits-important\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/12\/habits-work-lifestyle-motivation-self.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/12\/habits-work-lifestyle-motivation-self.jpg","width":1220,"height":650,"caption":"habits to be made"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/why-are-habits-important\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Are Habits Important? They Influence Everything"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f","name":"Hannah Aster","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g","caption":"Hannah Aster"},"description":"Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.","knowsAbout":["Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing"],"jobTitle":"SEO Team Lead","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/hannah\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/12\/habits-work-lifestyle-motivation-self.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/58414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=58414"}],"version-history":[{"count":9,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/58414\/revisions"}],"predecessor-version":[{"id":58838,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/58414\/revisions\/58838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/21330"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=58414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=58414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=58414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}