{"id":54310,"date":"2021-11-09T05:37:00","date_gmt":"2021-11-09T09:37:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=54310"},"modified":"2021-11-15T14:43:49","modified_gmt":"2021-11-15T18:43:49","slug":"cognitive-inertia","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/cognitive-inertia\/","title":{"rendered":"Cognitive Inertia: The Status Quo Bias"},"content":{"rendered":"\n<p>What is cognitive inertia? How do you overcome <a href=\"https:\/\/www.shortform.com\/blog\/status-quo-bias\/\">status quo bias<\/a>?<\/p>\n\n\n\n<p>Cognitive inertia is the tendency to <a href=\"https:\/\/www.shortform.com\/blog\/why-do-people-resist-change\/\">resist change<\/a> and ignore new information that contradicts prevailing beliefs. You can overcome inertia by considering counterarguments to your position and forcing yourself to act in ways that contradict your stale beliefs.<\/p>\n\n\n\n<p>Read on to learn more about cognitive inertia.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Cognitive Inertia?<\/strong><\/h2>\n\n\n\n<p>Cognitive inertia is also known as <a href=\"https:\/\/www.shortform.com\/blog\/confirmation-bias-definition-2\/\">confirmation bias<\/a>, status quo bias, cognitive dissonance, <a href=\"https:\/\/www.shortform.com\/blog\/sunk-cost-fallacy-example\/\">sunk cost fallacy<\/a>, or system justification.<\/p>\n\n\n\n<p>Cognitive inertia happens because people are reluctant to change. This applies to personal behavior, beliefs, relationships, and commitments.<\/p>\n\n\n\n<p>Once someone believes something, it\u2019s typically hard for them to change their mind.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cThe human mind works a lot like a human egg. When one sperm gets into a human egg, there\u2019s an automatic shut-off device that bars any other sperm from getting in.\u201d<\/li><li>Repeated exposures to the same belief reinforces it.<\/li><\/ul>\n\n\n\n<p>Behaviors are also hard to change. Anyone with a bad habit knows how hard changing behavior is, even when they know the habit is bad.<\/p>\n\n\n\n<p>Behaviors and beliefs have an interesting way of reinforcing each other.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you make big sacrifices in pursuit of a belief, this will intensify your devotion to that belief. How this works: your brain thinks, \u201cI wouldn\u2019t have made this big sacrifice if I <em>didn\u2019t<\/em> think this way. So since I made a big sacrifice, I must <em>really<\/em> like this thing.\u201d<\/li><li>If you act in a way that conflicts with an existing belief, you <a href=\"https:\/\/www.shortform.com\/blog\/how-to-change-your-beliefs-2\/\">change your beliefs<\/a> to accommodate the new behavior.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>If you dislike someone, doing a favor for him will make you like that person more. Benjamin Franklin famously employed this technique, asking small favors of people who disliked him. Since disliking Franklin would be inconsistent with doing him a favor, people who did favors for him ended up liking him more.<\/li><li>Being forced to harm someone makes you dislike that person.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why It Evolved<\/strong><\/h3>\n\n\n\n<p>Cognitive inertia evolved because the brain optimizes energy efficiency. If you keep the same behavior and don\u2019t question it, your brain conserves space and can make faster, simpler decisions.<\/p>\n\n\n\n<p>On a social level, maintaining consistent behavior preserves <a href=\"https:\/\/www.shortform.com\/blog\/social-unity\/\">social cohesion<\/a> by maintaining social roles and responses. People stay loyal to their roles as citizens, soldiers, teachers, physicians, and so on, and other people can trust in their consistency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How It Can Be Harmful<\/strong><\/h3>\n\n\n\n<p>Cognitive inertia locks in a behavior or idea, even if it\u2019s bad for you. If you start off making a bad decision caused by other biases, then you can get locked into that decision.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, say doubt-avoidance tendency causes you to make a rash, bad decision. Cognitive inertia then perpetuates that bad decision, and you keep <a href=\"https:\/\/www.shortform.com\/blog\/why-do-people-make-bad-decisions\/\">making bad decisions<\/a>.<\/li><li>For example, say disliking tendency causes you to start disliking someone. Then, to minimize inconsistency and to avoid changing your mind, you see progressively fewer virtues about the person and more you dislike about the person, causing you to hate him more.<\/li><\/ul>\n\n\n\n<p>Because of how strong cognitive inertia is, habits that form early can become a person\u2019s destiny. For instance, pushing beliefs on children (such as political or religious beliefs) can be permanently damaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Examples<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>People tend to hold onto stocks for too long, whether they\u2019ve risen or dropped in value.<\/li><li>Hazing rituals as initiation rites into groups strengthen the tie within the group. The new entrant thinks, \u201cthere\u2019s no way I would have gone through that if I weren\u2019t really into the group.\u201d<\/li><li>In prisons, guards sometimes treat prisoners like animals, which causes retaliation from prisoners. To make their beliefs consistent with their actions, guards feel like they must hate the prisoners. This causes worse behavior and retaliation, and in turn perpetuates the cycle.<\/li><li>Even geniuses aren\u2019t exempt from biases. Says Munger, \u201can older Einstein never accepted the full implications of <a href=\"https:\/\/www.shortform.com\/blog\/quantum-mechanics-theory\/\">quantum mechanics<\/a>.\u201d<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Antidotes<\/strong><\/h3>\n\n\n\n<p>If you want to overcome cognitive inertia and change your beliefs, force yourself to act in behaviors that contradict your beliefs. You will then have to correct your beliefs.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you hate a political opponent, force yourself to know and like someone who follows the opponent. This will help you see the virtue in the other side and correct your hating tendency.<\/li><li>\u201cFake it til you make it\u201d\u2014picture the kind of person you want to be, and act like that person would. For example, think, \u201cI\u2019m the type of person who likes waking up and exercising.\u201d If you act like this person would, your behavior will change your prior self-belief so that you eventually believe you become the type of person you want to be.<\/li><\/ul>\n\n\n\n<p>To avoid retrenching in your position, consider counterarguments to your position before making decisions. In fact, you should actively seek out opposition to your favorite ideas.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Jury trials force listening to both sides before making a verdict.<\/li><li>Stress-test your ideas with a trusted group of thinkers.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is cognitive inertia? How do you overcome status quo bias? Cognitive inertia is the tendency to resist change and ignore new information that contradicts prevailing beliefs. You can overcome inertia by considering counterarguments to your position and forcing yourself to act in ways that contradict your stale beliefs. Read on to learn more about cognitive inertia.<\/p>\n","protected":false},"author":10,"featured_media":143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,9,43],"tags":[533],"class_list":["post-54310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-psychology","category-self-improvement","tag-poor-charlies-almanack","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cognitive Inertia: The Status Quo Bias - Shortform Books<\/title>\n<meta name=\"description\" content=\"Cognitive inertia creates the tendency to resist change and ignore new information. 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Discover how to discard stale beliefs and harmful habits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/cognitive-inertia\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-09T09:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-15T18:43:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/emotional-intelligence-brain.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"442\" \/>\n\t<meta property=\"og:image:height\" content=\"345\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joseph Adebisi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joseph Adebisi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/cognitive-inertia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/cognitive-inertia\/\"},\"author\":{\"name\":\"Joseph Adebisi\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d8daf45671a09e8745a7a9f50a03b2a0\"},\"headline\":\"Cognitive Inertia: The Status Quo Bias\",\"datePublished\":\"2021-11-09T09:37:00+00:00\",\"dateModified\":\"2021-11-15T18:43:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/cognitive-inertia\/\"},\"wordCount\":829,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/cognitive-inertia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/emotional-intelligence-brain.jpg\",\"keywords\":[\"Poor Charlie&#039;s Almanack\"],\"articleSection\":[\"Business\",\"Psychology\",\"Self-Improvement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/cognitive-inertia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/cognitive-inertia\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/cognitive-inertia\/\",\"name\":\"Cognitive Inertia: The Status Quo Bias - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/cognitive-inertia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/cognitive-inertia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/07\/emotional-intelligence-brain.jpg\",\"datePublished\":\"2021-11-09T09:37:00+00:00\",\"dateModified\":\"2021-11-15T18:43:49+00:00\",\"description\":\"Cognitive inertia creates the tendency to resist change and ignore new information. 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