{"id":52184,"date":"2021-10-17T14:42:33","date_gmt":"2021-10-17T18:42:33","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=52184"},"modified":"2021-10-26T14:48:03","modified_gmt":"2021-10-26T18:48:03","slug":"how-to-monetize","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/","title":{"rendered":"The 8 Ways to Monetize Your Personal Brand"},"content":{"rendered":"\n

Are you growing your personal brand and want to know how to monetize it? What steps can you take to turn your passion into a business?<\/p>\n\n\n\n

In his book Crush It!, <\/em>Gary Vaynerchuk gives advice on how to create and grow your personal brand. He also provides some tips on how to monetize it once it’s up and running. <\/p>\n\n\n\n

Here are Vaynerchuck’s tips along with a discussion about the growth of online influencers.<\/p>\n\n\n\n\n\n\n\n

Monetiz<\/strong>ing Your Brand<\/h2>\n\n\n\n

Once you\u2019ve established your credibility and gained an engaged community of followers, it’s time to learn how to monetize your passion. These are some ways to earn income through your personal brand. <\/p>\n\n\n\n

8 Monetizing Tips from Gary Vaynerchuk<\/h3>\n\n\n\n

1) Advertising<\/strong>\u2014Vaynerchuk recommends cold-calling companies that are relevant to your niche and asking them to advertise with you directly. (Shortform note: Some brands will have ready-made content for you to post, while others will want you to create the content. If you have to create sponsored content, be sure to charge more<\/a>. )<\/p>\n\n\n\n

Be Transparent About Your Endorsements<\/strong>

Federal Trade Commission (FTC) Guidelines require social media influencers to disclose whenever they have a personal affiliation or paid partnership with a brand<\/a> they\u2019re endorsing. In an effort to combat deceptive ads online, the policy is fairly thorough:\u00a0Influencers must disclose if they receive free products, discounts, or perks for mentioning a brand\u2019s products.\u00a0Likes, tags, pins, and other forms of mentioning a brand can all be considered endorsements.

Disclosures must be easy to spot\u2014superimposed on pictures and stated in videos in simple, clear terms.\u00a0Even with the disclosure, influencers\u2019 endorsements must be honest; they can\u2019t talk about a product they haven\u2019t tried or praise a product they hate.\u00a0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

2) Affiliate programs<\/strong>\u2014Connect with businesses that sell products you believe in, promote their products, and get a commission when people use your link or code to buy the product. (Shortform note: Since you will be representing the brand, expect the company to thoroughly vet you before partnering<\/a> for an affiliate program. Brands typically want to see that you have a positive reputation and that you have a large following (at least 5,000 on Instagram).)<\/p>\n\n\n\n

3) Merchandise<\/strong>\u2014Create your own products with your logo. They can relate to your niche (like resistance bands, if you have a fitness brand) or be promotional (like T-shirts). (Shortform note: Since authenticity is key to online success, selling your own merchandise is better<\/a> for your brand than selling someone else\u2019s. Alternatively, you could get the best of both worlds by partnering with an existing brand<\/a> to design a new product or product line.) <\/p>\n\n\n\n

4) Speaking engagements<\/strong>\u2014Find a conference on your niche, think of an original theme, and call the organizers to offer a free presentation. Vaynerchuk says you can start charging after you have five or six under your belt, and, in the meantime, you\u2019ll build credibility<\/a> and gain exposure to an interested audience. (Shortform note: Building on Vaynerchuk\u2019s advice, look locally for your first few speaking gigs\u2014you\u2019re likely to have more contacts in your area, and if it\u2019s unpaid, you\u2019ll minimize your travel expenses. When you land your first gig, leverage it to get more<\/a>: Ask the organizers to record your presentation so that you can use it to promote yourself as a speaker, and ask them to provide a testimonial.) <\/p>\n\n\n\n

5) Seminars<\/strong>\u2014Host events that give you a chance to share your expertise. Be creative and look for opportunities to partner with other entrepreneurs or local businesses\u2014for example, if you have a fitness brand, put on an informational and training session at a local gym. (Shortform note: Seminars have an earnings ceiling\u2014you can only put on so many seminars each month and year. For a more flexible and profitable approach, many influencers are now developing online courses<\/a> that bottle their personality and knowledge for mass consumption.)<\/p>\n\n\n\n

6) Consulting<\/strong>\u2014As you gain followers and credibility, others will start asking you for advice about your niche or on building a following. Charge them for your time and expertise. (Shortform note: Even when consulting, continue to focus on your niche<\/a>; while you may be an expert<\/a> at social media branding as a fitness influencer, your skills and tactics may not work for a travel influencer.)<\/p>\n\n\n\n

7) Articles<\/strong>\u2014Write articles for blogs, newsletters, and magazines related to your niche. (Shortform note: First, use Buzzsumo<\/a> to find publications in your niche. Second, gather three to five samples<\/a> of your writing to show your chops; you can use past blog posts or write new pieces. Then, send samples to the publication\u2019s editors along with a short, straightforward message with your name, niche, and a snapshot of your online presence and credibility.)<\/p>\n\n\n\n

8) TV and book deals<\/strong>\u2014When your credibility and notoriety have grown enough, you\u2019ll get opportunities to broadcast your ideas on bigger platforms, as Perez Hilton and Amanda Congdon have. (Shortform note: When it comes to getting a book deal, publishers are concerned more with the quality of your content<\/a> than the engagement it generates.)<\/p>\n\n\n\n

The Growth of Influencer Marketing\u00a0<\/strong>

As social media influencers have gained more, well, influence<\/em>, there\u2019s been an explosion of influencer marketing, where companies pay influencers to promote their products through endorsements and affiliate programs. The market grew steadily in the late 2010s, then spiked to $9.7 billion in 2020, as the pandemic caused people to spend more time online. In 2021, influencer marketing is projected to reach $13.8 billion<\/a>.\u00a0\u00a0

Millions of influencers worldwide are already trying to get a piece of the multibillion-dollar pie, and more are constantly joining their ranks. While that has led many people to speculate that the influencer market is becoming saturated, others argue that\u2014though it may be more competitive<\/em> than in years past\u2014there will always be room for new people<\/a> with engaging content<\/a> and interesting perspectives. In fact, hundreds of \u201cinfluencer marketing solution\u201d businesses have cropped up to help brands find the right influencers to promote their products, based on factors such as:\u00a0

Whether the influencer\u2019s niche and audience match<\/strong> the brand.

How often and how consistently they post<\/strong>\u2014An active social media presence should include a daily average of one or two posts each on Facebook and Instagram and about 15 tweets.\u00a0

How engaged their followers are<\/strong>\u2014Companies want to ensure that an influencer\u2019s follower count isn\u2019t padded with bots, and that followers like, comment, and tag friends in the influencer\u2019s posts.

How engaged the influencer is<\/strong>\u2014Influencers should respond to followers\u2019 comments and actively engage their audience in their posts.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

Are you growing your personal brand and want to know how to monetize it? What steps can you take to turn your passion into a business? In his book Crush It!, Gary Vaynerchuk gives advice on how to create and grow your personal brand. He also provides some tips on how to monetize it once it’s up and running. Here are Vaynerchuck’s tips along with a discussion about the growth of online influencers.<\/p>\n","protected":false},"author":8,"featured_media":52213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79,104,31],"tags":[523],"class_list":["post-52184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-marketing","category-money","tag-crush-it","","tg-column-two"],"yoast_head":"\nThe 8 Ways to Monetize Your Personal Brand - Shortform Books<\/title>\n<meta name=\"description\" content=\"Have you amassed a loyal following for your personal brand online? Do you want to know how to monetize it? Here are eight ways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 8 Ways to Monetize Your Personal Brand\" \/>\n<meta property=\"og:description\" content=\"Have you amassed a loyal following for your personal brand online? Do you want to know how to monetize it? Here are eight ways.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-17T18:42:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-26T18:48:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/influencer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1129\" \/>\n\t<meta property=\"og:image:height\" content=\"742\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Aster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Aster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/\"},\"author\":{\"name\":\"Hannah Aster\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\"},\"headline\":\"The 8 Ways to Monetize Your Personal Brand\",\"datePublished\":\"2021-10-17T18:42:33+00:00\",\"dateModified\":\"2021-10-26T18:48:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/\"},\"wordCount\":1099,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/influencer.jpg\",\"keywords\":[\"Crush It!\"],\"articleSection\":[\"Entrepreneurship\",\"Marketing\",\"Money\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/\",\"name\":\"The 8 Ways to Monetize Your Personal Brand - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/influencer.jpg\",\"datePublished\":\"2021-10-17T18:42:33+00:00\",\"dateModified\":\"2021-10-26T18:48:03+00:00\",\"description\":\"Have you amassed a loyal following for your personal brand online? Do you want to know how to monetize it? Here are eight ways.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/influencer.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/influencer.jpg\",\"width\":1129,\"height\":742},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 8 Ways to Monetize Your Personal Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World's Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\",\"name\":\"Hannah Aster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g\",\"caption\":\"Hannah Aster\"},\"description\":\"Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.\",\"knowsAbout\":[\"Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing\"],\"jobTitle\":\"SEO Team Lead\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/hannah\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The 8 Ways to Monetize Your Personal Brand - Shortform Books","description":"Have you amassed a loyal following for your personal brand online? Do you want to know how to monetize it? Here are eight ways.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/","og_locale":"en_US","og_type":"article","og_title":"The 8 Ways to Monetize Your Personal Brand","og_description":"Have you amassed a loyal following for your personal brand online? Do you want to know how to monetize it? Here are eight ways.","og_url":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/","og_site_name":"Shortform Books","article_published_time":"2021-10-17T18:42:33+00:00","article_modified_time":"2021-10-26T18:48:03+00:00","og_image":[{"width":1129,"height":742,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/influencer.jpg","type":"image\/jpeg"}],"author":"Hannah Aster","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hannah Aster","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/"},"author":{"name":"Hannah Aster","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f"},"headline":"The 8 Ways to Monetize Your Personal Brand","datePublished":"2021-10-17T18:42:33+00:00","dateModified":"2021-10-26T18:48:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/"},"wordCount":1099,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/influencer.jpg","keywords":["Crush It!"],"articleSection":["Entrepreneurship","Marketing","Money"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/how-to-monetize\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/","url":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/","name":"The 8 Ways to Monetize Your Personal Brand - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/influencer.jpg","datePublished":"2021-10-17T18:42:33+00:00","dateModified":"2021-10-26T18:48:03+00:00","description":"Have you amassed a loyal following for your personal brand online? Do you want to know how to monetize it? Here are eight ways.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/how-to-monetize\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/influencer.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/influencer.jpg","width":1129,"height":742},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/how-to-monetize\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The 8 Ways to Monetize Your Personal Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World's Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f","name":"Hannah Aster","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g","caption":"Hannah Aster"},"description":"Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.","knowsAbout":["Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing"],"jobTitle":"SEO Team Lead","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/hannah\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/influencer.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/52184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=52184"}],"version-history":[{"count":3,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/52184\/revisions"}],"predecessor-version":[{"id":52637,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/52184\/revisions\/52637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/52213"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=52184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=52184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=52184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}