{"id":52183,"date":"2021-10-18T14:42:46","date_gmt":"2021-10-18T18:42:46","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=52183"},"modified":"2021-10-26T14:46:45","modified_gmt":"2021-10-26T18:46:45","slug":"grow-your-audience","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/grow-your-audience\/","title":{"rendered":"To Grow Your Audience, Temper Your Expectations"},"content":{"rendered":"\n<p>Have you established your personal brand online? What can you do to keep growing your audience so you can <a href=\"https:\/\/www.shortform.com\/blog\/make-more-money\/\">make more money<\/a>?<\/p>\n\n\n\n<p>According to social media expert Gary Vaynerchuk, even if you manage to start a personal brand and establish a community of followers, that doesn&#8217;t mean your journey is over. You now have the tough job of keeping it going to grow your audience. <\/p>\n\n\n\n<p>Here is what Vaynerchuk has to say about growing your online audience.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Growing Your Audience<\/strong><\/h2>\n\n\n\n<p>You\u2019re well on your way to having a thriving, profitable personal brand\u2014now you just have to keep it up and grow your audience. Vaynerchuk suggests tempering your expectations on several fronts.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>This requires a lot of work. <\/strong>Besides work (if you currently have a job) and quality time with family, Vaynerchuk contends that all of your time should be devoted to creating content, building your community, and maintaining your brand. He says that you should be working late every night, and that your passion for your topic will keep you energized. (Shortform note: A 2017 report revealed that 52 percent of <a href=\"https:\/\/static1.squarespace.com\/static\/5be9a5c2f8370a38e3b3fcad\/t\/5beaeb32032be41f48154ee4\/1542122295305\/A+%23HASHOFF+State+of+the+Union+Report.pdf\">influencers spend 30 minutes to three hours<\/a> conceiving and creating posts. Additionally, they say they\u2019re constantly monitoring their social media channels and engaging with followers.)<\/li><li><strong>You probably won\u2019t be an overnight success.<\/strong> Don\u2019t get discouraged and lose steam if your audience hasn\u2019t grown much after a few weeks or months. To be successful, you must be consistent. (Shortform note: If you tap out too soon, you\u2019ll miss key moments for growth. For instance, once you\u2019ve posted a few dozen blogs, Google raises your position in search results, which brings more traffic. The exact number of posts is unclear\u2014one source says <a href=\"https:\/\/trafficgenerationcafe.com\/how-blogging-increases-lead-generation\/\">20 blogs<\/a>, another source says <a href=\"https:\/\/www.weidert.com\/blog\/how-many-blog-posts-to-grow-traffic\">55 to 70<\/a>.)<\/li><li><strong>You may not make millions<\/strong>, as some social media stars do. But if you can <a href=\"https:\/\/www.shortform.com\/blog\/how-to-monetize\/\">monetize your brand<\/a>  to earn at least as much as your current job pays\u2014while doing something you love and avoiding commutes and office politics\u2014then social media is still a better option. (Shortform note: Exactly how much do social media influencers make? Depending upon several factors\u2014including the number of followers, the platform, the niche, and the type of content\u2014influencers can make anywhere from<a href=\"https:\/\/influencermarketinghub.com\/influencer-rates\/\"> $2 to more than $25,000 per post<\/a>.)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to Get Your First 1,000 Followers<\/strong><\/h3>\n\n\n\n<p>While quality trumps quantity when it comes to your audience, your follower count is nonetheless a critical metric for your personal brand. Whether you\u2019re on Facebook, Instagram, Twitter, or another social network, there are a few key <a href=\"https:\/\/buffer.com\/library\/first-1000-followers-twitter-facebook-social-media\/\">steps that can help you reach the 1,000-follower milestone<\/a>.\u00a0Thoroughly fill out your profile\u2014including your website, location, profile photo, and an engaging bio sprinkled with keywords and hashtags.\u00a0Cross-pollinate: Post a link to your account on your other platforms (for instance, tweet a link to your Instagram page), and include links to your social pages in your email signature.\u00a0Add \u201cfollow\u201d buttons for your social media accounts to your blog or website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you established your personal brand online? What can you do to keep growing your audience so you can make more money? According to social media expert Gary Vaynerchuk, even if you manage to start a personal brand and establish a community of followers, that doesn&#8217;t mean your journey is over. You now have the tough job of keeping it going to grow your audience. Here is what Vaynerchuk has to say about growing your online audience.<\/p>\n","protected":false},"author":8,"featured_media":52210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,79,104],"tags":[523],"class_list":["post-52183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-entrepreneurship","category-marketing","tag-crush-it","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>To Grow Your Audience, Temper Your Expectations - Shortform Books<\/title>\n<meta name=\"description\" content=\"Are you trying to start a personal brand? Here is some advice from social media guru Gary Vaynerchuk on how to grow your audience online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/grow-your-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To Grow Your Audience, Temper Your Expectations\" \/>\n<meta property=\"og:description\" content=\"Are you trying to start a personal brand? 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