{"id":52181,"date":"2021-10-20T14:43:00","date_gmt":"2021-10-20T18:43:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=52181"},"modified":"2021-10-26T15:05:49","modified_gmt":"2021-10-26T19:05:49","slug":"engaging-content","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/engaging-content\/","title":{"rendered":"The 4 Tips for Creating Engaging Content"},"content":{"rendered":"\n<p>Are you trying to create a personal brand? How can you create engaging content to <a href=\"https:\/\/www.shortform.com\/blog\/grow-your-audience\/\">grow your audience<\/a> and boost your SEO?<\/p>\n\n\n\n<p>Gary Vaynerchuk (also known as Gary Vee online) is a renowned entrepreneur and social media expert. In his book <em>Crush It!, <\/em>he provides a list of four things you must do in order to create engaging content.<\/p>\n\n\n\n<p>Continue reading for Vaynerchuk&#8217;s advice.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creating Engaging Content<\/strong> for Your Brand<\/h2>\n\n\n\n<p>Now that you have the building blocks, it&#8217;s time to start creating blogs, Tweets, posts, videos, or podcasts about your topic. Social media guru Gary Vaynerchuk emphasizes that everything you post is a tool for attracting people to your personal brand and enticing them to become part of your growing audience. (Shortform note: Taking this a step further, when people share and view your content, <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/7-digital-tips-to-expand-your-brand-presence\">it boosts your search engine optimization<\/a> (SEO) score, which makes it easier for people to find you online. This creates a <a href=\"https:\/\/www.shortform.com\/blog\/virtuous-cycle-john-malone\/\">virtuous cycle<\/a>.)<\/p>\n\n\n\n<p>To make compelling and engaging content, Vaynerchuk says you must:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Be yourself. <\/strong>You won\u2019t be everyone\u2019s cup of tea, but your personality will resonate with some people, and they\u2019ll recognize your authenticity and trust you more for it. Incorporate some personal details and anecdotes to help people get to know <em>you<\/em>, thereby making them more connected to your <em>brand<\/em>. (Shortform note: While showing your personality is key to <a href=\"https:\/\/www.shortform.com\/blog\/building-a-personal-brand\/\">building your personal brand<\/a>, <a href=\"https:\/\/ladybossblogger.com\/personal-life-influencer\/\">how much of your personal life you should reveal depends<\/a> on your topic, your platform, and your comfort level.)<\/li><li><strong><a href=\"https:\/\/www.shortform.com\/blog\/keep-on-learning\/\">Keep learning<\/a>. <\/strong>Continually learn about the topic and stay on top of developments and trends. Read articles, newsletters, trade journals, books, and websites, and attend classes, lectures, and conferences. You can even make content <em>about<\/em> your learning journey by sharing your discoveries, missteps, and new skills. (Shortform note: Influencers\u2019 popularity is often <a href=\"https:\/\/getcarro.com\/blog\/the-psychology-of-influencer-marketing\/\">wrongly equated with expertise<\/a>. For this reason, it\u2019s important to be transparent about your actual level of expertise to <a href=\"https:\/\/medium.com\/the-public-ear\/the-rise-of-the-infert-the-influencer-expert-563f3a8d0f4b\">avoid misleading followers<\/a>.)<\/li><li><strong>Have plenty to say. <\/strong>Before you start creating content, you should brainstorm at least 50 topics that you\u2019d be excited to blog, vlog, or podcast about. (Shortform note: While Vaynerchuk says you should <a href=\"https:\/\/www.shortform.com\/blog\/follow-your-intuition\/\">follow your gut<\/a> and your passion in choosing your topics\u2014and doing everything else\u2014you can still be strategic in how you select and frame your topics. <a href=\"https:\/\/www.weidert.com\/blog\/how-many-blog-posts-to-grow-traffic\">Think of your ideal audience<\/a> and present your topics in ways that best help and appeal to them.)<\/li><li><strong>Tell a good story. <\/strong>Good stories draw people in, keep them coming back for more, and make them want to loop in their friends\u2014and their friends\u2019 friends. Good storytelling can help you grow an audience that attracts sponsors and advertisers.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The StoryBrand Formula for Creating Your Marketing Story<\/strong><\/h3>\n\n\n\n<p>Storytelling is a central strategy in marketing. In <a href=\"https:\/\/www.harpercollinsleadership.com\/9780718033323\/building-a-storybrand\/\"><em>Building a StoryBrand<\/em><\/a>, Donald Miller argues that <a href=\"https:\/\/www.shortform.com\/app\/book\/building-a-storybrand\/part-1\">storytelling is the <em>most effective <\/em>way to market<\/a> a brand because it makes information engaging and easily digestible.Miller developed a <a href=\"https:\/\/www.shortform.com\/app\/book\/building-a-storybrand\">seven-part formula<\/a> for <a href=\"https:\/\/www.shortform.com\/blog\/how-to-craft-a-story\/\">crafting a story<\/a> that connects with customers and makes them believe that your product will improve their lives.&nbsp;<strong>Your customer wants something<\/strong>, and encounters a&#8230;<strong>Problem <\/strong>that stops them from getting it. They need&#8230;&nbsp;<strong>Your brand<\/strong>, which has a&#8230;&nbsp;<strong>Plan <\/strong>to help them solve the problem. Your brand must give a&#8230;&nbsp;<strong>Call to action <\/strong>that clearly states&#8230;&nbsp;<strong>What\u2019s at stake if the customer doesn\u2019t act<\/strong>, and&#8230;&nbsp;<strong>What they could gain if they do act<\/strong>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you trying to create a personal brand? How can you create engaging content to grow your audience and boost your SEO? Gary Vaynerchuk (also known as Gary Vee online) is a renowned entrepreneur and social media expert. In his book Crush It!, he provides a list of four things you must do in order to create engaging content. Continue reading for Vaynerchuk&#8217;s advice.<\/p>\n","protected":false},"author":8,"featured_media":52206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,34,79],"tags":[523],"class_list":["post-52181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-communication","category-entrepreneurship","tag-crush-it","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 4 Tips for Creating Engaging Content - Shortform Books<\/title>\n<meta name=\"description\" content=\"If you&#039;re trying to grow a personal brand or business, creating engaging content is important for growth. Here&#039;s how to do it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/engaging-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 4 Tips for Creating Engaging Content\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re trying to grow a personal brand or business, creating engaging content is important for growth. Here&#039;s how to do it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/engaging-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-20T18:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-26T19:05:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/engaging-content.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1058\" \/>\n\t<meta property=\"og:image:height\" content=\"613\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Aster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Aster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/engaging-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/engaging-content\/\"},\"author\":{\"name\":\"Hannah Aster\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\"},\"headline\":\"The 4 Tips for Creating Engaging Content\",\"datePublished\":\"2021-10-20T18:43:00+00:00\",\"dateModified\":\"2021-10-26T19:05:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/engaging-content\/\"},\"wordCount\":585,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/engaging-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/engaging-content.jpg\",\"keywords\":[\"Crush It!\"],\"articleSection\":[\"Business\",\"Communication\",\"Entrepreneurship\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/engaging-content\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/engaging-content\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/engaging-content\/\",\"name\":\"The 4 Tips for Creating Engaging Content - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/engaging-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/engaging-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/engaging-content.jpg\",\"datePublished\":\"2021-10-20T18:43:00+00:00\",\"dateModified\":\"2021-10-26T19:05:49+00:00\",\"description\":\"If you're trying to grow a personal brand or business, creating engaging content is important for growth. Here's how to do it.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/engaging-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/engaging-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/engaging-content\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/engaging-content.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/engaging-content.jpg\",\"width\":1058,\"height\":613},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/engaging-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 4 Tips for Creating Engaging Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\",\"name\":\"Hannah Aster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g\",\"caption\":\"Hannah Aster\"},\"description\":\"Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.\",\"knowsAbout\":[\"Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing\"],\"jobTitle\":\"SEO Team Lead\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/hannah\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The 4 Tips for Creating Engaging Content - Shortform Books","description":"If you're trying to grow a personal brand or business, creating engaging content is important for growth. Here's how to do it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/engaging-content\/","og_locale":"en_US","og_type":"article","og_title":"The 4 Tips for Creating Engaging Content","og_description":"If you're trying to grow a personal brand or business, creating engaging content is important for growth. Here's how to do it.","og_url":"https:\/\/www.shortform.com\/blog\/engaging-content\/","og_site_name":"Shortform Books","article_published_time":"2021-10-20T18:43:00+00:00","article_modified_time":"2021-10-26T19:05:49+00:00","og_image":[{"width":1058,"height":613,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/engaging-content.jpg","type":"image\/jpeg"}],"author":"Hannah Aster","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hannah Aster","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/engaging-content\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/engaging-content\/"},"author":{"name":"Hannah Aster","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f"},"headline":"The 4 Tips for Creating Engaging Content","datePublished":"2021-10-20T18:43:00+00:00","dateModified":"2021-10-26T19:05:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/engaging-content\/"},"wordCount":585,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/engaging-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/engaging-content.jpg","keywords":["Crush It!"],"articleSection":["Business","Communication","Entrepreneurship"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/engaging-content\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/engaging-content\/","url":"https:\/\/www.shortform.com\/blog\/engaging-content\/","name":"The 4 Tips for Creating Engaging Content - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/engaging-content\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/engaging-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/engaging-content.jpg","datePublished":"2021-10-20T18:43:00+00:00","dateModified":"2021-10-26T19:05:49+00:00","description":"If you're trying to grow a personal brand or business, creating engaging content is important for growth. Here's how to do it.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/engaging-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/engaging-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/engaging-content\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/engaging-content.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/engaging-content.jpg","width":1058,"height":613},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/engaging-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The 4 Tips for Creating Engaging Content"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f","name":"Hannah Aster","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g","caption":"Hannah Aster"},"description":"Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.","knowsAbout":["Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing"],"jobTitle":"SEO Team Lead","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/hannah\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/engaging-content.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/52181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=52181"}],"version-history":[{"count":4,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/52181\/revisions"}],"predecessor-version":[{"id":52651,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/52181\/revisions\/52651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/52206"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=52181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=52181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=52181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}