{"id":52178,"date":"2021-10-23T14:43:28","date_gmt":"2021-10-23T18:43:28","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=52178"},"modified":"2021-10-26T14:54:05","modified_gmt":"2021-10-26T18:54:05","slug":"building-an-online-presence","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/","title":{"rendered":"Gary Vee: The 4 Steps to Building an Online Presence"},"content":{"rendered":"\n<p>What are the steps you should take when <a href=\"https:\/\/www.shortform.com\/blog\/personal-online-presence\/\">building an online presence<\/a>? Should you hire a web designer to build your site for you?<\/p>\n\n\n\n<p>According to marketing expert Gary Vaynerchuk, after you pick your niche market, the second step is to establish your presence online. Vaynerchuk recommends four steps for doing this.<\/p>\n\n\n\n<p>Continue reading to learn how to <a href=\"https:\/\/www.shortform.com\/blog\/build-an-online-presence\/\">build an online presence<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Establish Your Web Presence<\/strong><\/h2>\n\n\n\n<p><strong>Your website will be the home base for your personal brand<\/strong>; all of your social media posts and outreach should ultimately point people to your website. Vaynerchuk recommends these steps for building an online presence:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Buy your domain name.<\/strong> (Shortform note: Choose a domain name that is <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/tips-and-tools-to-pick-the-best-domain-for-your-blog\/\">short, memorable, easy to spell<\/a>, and ends with .com.)<\/li><li><strong>Create a WordPress or Tumblr<\/strong> account to host your domain. (Shortform note: Since the book\u2019s publication, the number of web hosting options has multiplied. When choosing a hosting provider, <a href=\"https:\/\/www.cnet.com\/how-to\/how-to-choose-a-web-hosting-provider\/\">look for one that offers customer support<\/a>, allows you to quickly scale your website, and offers reliable security.)<\/li><li><strong>Hire a web designer<\/strong>, if you can afford it. Although your audience will forgive low-budget production value for your content, a well-designed, user-friendly website will help convert one-time visitors to subscribers. (Shortform note: Website builders like Squarespace and Wix now make it easier to build your own professional-looking website. However, if you want your site to handle complex tasks like certain e-commerce functions, <a href=\"https:\/\/www.entrepreneur.com\/article\/269992\">you should hire a web designer<\/a>\u2014and be prepared to spend several thousand dollars or more.)<\/li><li><strong>Create your social media accounts.<\/strong> Be sure your username matches your website domain name. (Shortform note: However, if the matching social media handle is unavailable, take heart\u2014research shows that many businesses thrive even when <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/exact-match-social-media-handles\/\">their social media names don\u2019t exactly match their domain<\/a>.)<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Example<\/h3>\n\n\n\n<p>(Shortform note: The <a href=\"https:\/\/followmeto.travel\/\">#FollowMeTo travel blog<\/a> is one example of a brand that has created a dynamic website at the center of several thriving social media channels. The bloggers\u2014a married couple who travel the world together\u2014share stunning visuals on their #FollowMeTo <a href=\"https:\/\/www.youtube.com\/channel\/UCWx2TJ0pg2LyxN2ypL-34eQ\">YouTube<\/a> and <a href=\"https:\/\/www.instagram.com\/followmeto\/\">Instagram<\/a> accounts (which all have identical handles). The social media eye candy all points back to their website, where the bloggers not only document their journey but also provide travel guides for cities around the globe.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the steps you should take when building an online presence? Should you hire a web designer to build your site for you? According to marketing expert Gary Vaynerchuk, after you pick your niche market, the second step is to establish your presence online. Vaynerchuk recommends four steps for doing this. Continue reading to learn how to build an online presence.<\/p>\n","protected":false},"author":8,"featured_media":52200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,104,103],"tags":[523],"class_list":["post-52178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","category-sales","tag-crush-it","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gary Vee: The 4 Steps to Building an Online Presence - Shortform Books<\/title>\n<meta name=\"description\" content=\"Have you decided to create a personal brand and now need help building an online presence? Here is Gary Vee&#039;s advice from Crush It!.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gary Vee: The 4 Steps to Building an Online Presence\" \/>\n<meta property=\"og:description\" content=\"Have you decided to create a personal brand and now need help building an online presence? Here is Gary Vee&#039;s advice from Crush It!.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-23T18:43:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-26T18:54:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/hands-using-laptop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1169\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Aster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Aster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/\"},\"author\":{\"name\":\"Hannah Aster\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\"},\"headline\":\"Gary Vee: The 4 Steps to Building an Online Presence\",\"datePublished\":\"2021-10-23T18:43:28+00:00\",\"dateModified\":\"2021-10-26T18:54:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/\"},\"wordCount\":385,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/hands-using-laptop.jpg\",\"keywords\":[\"Crush It!\"],\"articleSection\":[\"Business\",\"Marketing\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/\",\"name\":\"Gary Vee: The 4 Steps to Building an Online Presence - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/hands-using-laptop.jpg\",\"datePublished\":\"2021-10-23T18:43:28+00:00\",\"dateModified\":\"2021-10-26T18:54:05+00:00\",\"description\":\"Have you decided to create a personal brand and now need help building an online presence? Here is Gary Vee's advice from Crush It!.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/hands-using-laptop.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/hands-using-laptop.jpg\",\"width\":1169,\"height\":668},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gary Vee: The 4 Steps to Building an Online Presence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\",\"name\":\"Hannah Aster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g\",\"caption\":\"Hannah Aster\"},\"description\":\"Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.\",\"knowsAbout\":[\"Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing\"],\"jobTitle\":\"SEO Team Lead\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/hannah\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gary Vee: The 4 Steps to Building an Online Presence - Shortform Books","description":"Have you decided to create a personal brand and now need help building an online presence? Here is Gary Vee's advice from Crush It!.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/","og_locale":"en_US","og_type":"article","og_title":"Gary Vee: The 4 Steps to Building an Online Presence","og_description":"Have you decided to create a personal brand and now need help building an online presence? Here is Gary Vee's advice from Crush It!.","og_url":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/","og_site_name":"Shortform Books","article_published_time":"2021-10-23T18:43:28+00:00","article_modified_time":"2021-10-26T18:54:05+00:00","og_image":[{"width":1169,"height":668,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/hands-using-laptop.jpg","type":"image\/jpeg"}],"author":"Hannah Aster","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hannah Aster","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/"},"author":{"name":"Hannah Aster","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f"},"headline":"Gary Vee: The 4 Steps to Building an Online Presence","datePublished":"2021-10-23T18:43:28+00:00","dateModified":"2021-10-26T18:54:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/"},"wordCount":385,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/hands-using-laptop.jpg","keywords":["Crush It!"],"articleSection":["Business","Marketing","Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/","url":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/","name":"Gary Vee: The 4 Steps to Building an Online Presence - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/hands-using-laptop.jpg","datePublished":"2021-10-23T18:43:28+00:00","dateModified":"2021-10-26T18:54:05+00:00","description":"Have you decided to create a personal brand and now need help building an online presence? Here is Gary Vee's advice from Crush It!.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/building-an-online-presence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/hands-using-laptop.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/hands-using-laptop.jpg","width":1169,"height":668},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/building-an-online-presence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Gary Vee: The 4 Steps to Building an Online Presence"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f","name":"Hannah Aster","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g","caption":"Hannah Aster"},"description":"Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.","knowsAbout":["Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing"],"jobTitle":"SEO Team Lead","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/hannah\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/10\/hands-using-laptop.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/52178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=52178"}],"version-history":[{"count":3,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/52178\/revisions"}],"predecessor-version":[{"id":52649,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/52178\/revisions\/52649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/52200"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=52178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=52178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=52178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}