{"id":52177,"date":"2021-10-24T14:43:59","date_gmt":"2021-10-24T18:43:59","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=52177"},"modified":"2021-10-26T14:45:28","modified_gmt":"2021-10-26T18:45:28","slug":"pick-a-niche","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/pick-a-niche\/","title":{"rendered":"How to Pick a Niche for Your Personal Brand"},"content":{"rendered":"\n<p>When it comes to marketing, why is it better to pick a niche than to try to target popular demographics? What factors should you consider when choosing a niche for your brand?<\/p>\n\n\n\n<p>Gary Vaynerchuk, a successful entrepreneur and social media expert, says that you should pick a niche audience rather than a popular one when creating your personal brand. There are many reasons why he gives this contradictory advice.<\/p>\n\n\n\n<p>Here is why you should pick a niche and how to do it.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Gary Vaynerchuk: How to <strong>Choose Your Niche<\/strong><\/h2>\n\n\n\n<p>Gary Vaynerchuk repeatedly argues that your personal brand must be true to who you are\u2014and that starts with picking a niche. While it\u2019s tempting to choose a topic based on its marketability, he insists that you must <strong>let your passion guide you because that will not only resonate with your audience but also keep you motivated<\/strong> and interested in this work during the inevitable long hours and late nights.<\/p>\n\n\n\n<p>(Shortform note: In contrast to Vaynerchuk, Cal Newport argues in <a href=\"https:\/\/www.shortform.com\/app\/book\/so-good-they-cant-ignore-you\"><em>So Good They Can\u2019t Ignore You<\/em><\/a> that the idea that <a href=\"https:\/\/www.shortform.com\/blog\/following-your-passion\/\">following your passion<\/a> will lead you to <a href=\"https:\/\/www.shortform.com\/blog\/love-your-job\/\">love your work<\/a> is <a href=\"https:\/\/www.shortform.com\/app\/book\/so-good-they-cant-ignore-you\/chapters-1-3\">flawed<\/a>. Instead, he says that the way to find <a href=\"https:\/\/www.shortform.com\/blog\/fulfilling-work\/\">fulfilling work<\/a> is to hone your skills, and use them as currency to secure a job that gives you autonomy and purpose.)<\/p>\n\n\n\n<p>Vaynerchuk writes that <strong>any interest can be fodder for a personal brand<\/strong>\u2014from accounting to carpentry. It may be an extension of your professional expertise, or it may be a hobby, but as long as you\u2019re enthusiastic about it and creative about how you present the information, you will be able to gain digital traction.&nbsp;<\/p>\n\n\n\n<p>For example, Vaynerchuk took an unorthodox approach to tasting and reviewing wines on Wine Library TV: He wanted to make the world of wine accessible to everyone, so he used casual language and made familiar references. Instead of saying that he was \u201cnosing\u201d the wine when taking a whiff before the first sip, he called it a \u201csniffy-sniff\u201d\u2014and when describing wines\u2019 flavor notes, Vaynerchuk sometimes detected hints of Cap\u2019n Crunch. (Shortform note: He even dedicated an episode to <a href=\"https:\/\/tv.winelibrary.com\/2009\/09\/08\/what-wine-pairs-with-cereal-episode-734\/\">pairing wine with cereal<\/a>.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to Choose Your Niche<\/strong> Based on Your Interests<\/h3>\n\n\n\n<p>Some of the <a href=\"https:\/\/www.viralnation.com\/blog\/10-powerhouse-influencer-marketing-niches\/\">biggest niches for influencer marketing<\/a> include beauty, fashion, travel, parenting, and how to make money online\u2014which Vaynerchuk has focused on since the late 2000s. However, as in the traditional business world, the bigger the market the fiercer the competition. Alternatively, there are a number of successful influencers monetizing <a href=\"https:\/\/elisedarma.com\/blog\/tiny-niches-instagram\">obscure niches, like Disney fandom<\/a> and copywriting.<\/p>\n\n\n\n<p>Not sure what your passion is? <a href=\"https:\/\/findyourinfluence.com\/social-media-influencers-find-your-niche\/\">Consider these questions<\/a>:&nbsp;How do you spend your free time?&nbsp;What are your top three interests?&nbsp;What kind of people would you want to talk to about <a href=\"https:\/\/www.shortform.com\/blog\/what-are-you-curious-about\/\">your interests<\/a>? (In other words, who is your ideal audience?)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to marketing, why is it better to pick a niche than to try to target popular demographics? What factors should you consider when choosing a niche for your brand? Gary Vaynerchuk, a successful entrepreneur and social media expert, says that you should pick a niche audience rather than a popular one when creating your personal brand. There are many reasons why he gives this contradictory advice. Here is why you should pick a niche and how to do it.<\/p>\n","protected":false},"author":8,"featured_media":52194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79,104,103],"tags":[523],"class_list":["post-52177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-marketing","category-sales","tag-crush-it","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Pick a Niche for Your Personal Brand - Shortform Books<\/title>\n<meta name=\"description\" content=\"According to marketing guru Gary Vaynerchuk, it&#039;s better to pick a niche market to target rather than a popular one. 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