{"id":52176,"date":"2021-10-15T14:44:32","date_gmt":"2021-10-15T18:44:32","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=52176"},"modified":"2021-10-26T14:48:18","modified_gmt":"2021-10-26T18:48:18","slug":"building-a-personal-brand","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/building-a-personal-brand\/","title":{"rendered":"The Benefits of Building a Personal Brand"},"content":{"rendered":"\n

Why is building a personal brand a good idea for anyone? What are the three top benefits of a personal brand?<\/p>\n\n\n\n

According to social media guru Gary Vaynerchuk (a.k.a. Gary Vee), every business owner, employee, and aspiring entrepreneur should build a personal brand. The benefits range from boosting sales, to developing a following, to building a resume.<\/p>\n\n\n\n

Here is Gary Vee’s advice for why you need a personal brand.<\/p>\n\n\n\n\n\n\n\n

Why You Need a Personal Brand<\/strong><\/h2>\n\n\n\n

Marketing and social media guru Gary Vaynerchuk argues that everyone needs to optimize their personal brand to stay relevant in the professional world, regardless of their industry or professional aspirations. A lively personal brand is mandatory because the internet has changed the business world, and it continues to alter the landscape of virtually every industry. <\/p>\n\n\n\n

(Shortform note: Business consultant Tom Peters coined the term \u201cpersonal brand\u201d<\/a> in 1997, more than a decade before this book\u2019s publication. However, while Vaynerchuk uses the term to refer to your digital <\/em>presence, Peters wrote about personal branding in the workplace<\/em>. He argued that workers\u2019 brands\u2014essentially, their professional reputations\u2014must project their unique value<\/a> as \u201cfree agents,\u201d independent of their job title<\/a>.)<\/p>\n\n\n\n

According to Vaynerchuk, building a personal brand has benefits for everyone:<\/p>\n\n\n\n