{"id":51916,"date":"2021-10-19T17:59:44","date_gmt":"2021-10-19T21:59:44","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=51916"},"modified":"2021-10-26T18:03:39","modified_gmt":"2021-10-26T22:03:39","slug":"marketing-strategy-vs-tactics","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/marketing-strategy-vs-tactics\/","title":{"rendered":"Marketing Strategy vs. Tactics: What Is the Difference?"},"content":{"rendered":"\n

What is the difference between a marketing strategy vs. tactics<\/a>? Why do you need to understand your marketing strategy before thinking about tactics?<\/p>\n\n\n\n

Your marketing strategy is a high-level plan to achieve your marketing goals. Marketing tactics are the activities and methods used to put it into practice. The key difference between your marketing strategy vs. tactics is where you use them in your marketing process. <\/p>\n\n\n\n

Find out the difference between marketing strategy vs. tactics below.<\/p>\n\n\n\n\n\n\n\n

Understanding Marketing Strategy vs. Tactics<\/h2>\n\n\n\n

In The 1-Page Marketing Plan<\/em>, Allan Dib defines marketing as your business strategy for reaching your target market, getting them to like your product or service, and converting them into loyal, ongoing customers.<\/strong> He also explains the need to differentiate between a marketing strategy vs. tactics. <\/p>\n\n\n\n

He contends that of all business activities, marketing gives you the most leverage, or greatest impact for your effort, because by growing customers, marketing directly drives business growth<\/a>. <\/strong>(Shortform note: Management expert Peter Drucker also argued that marketing is critical to business success<\/a>. He said it\u2019s one of only two functions\u2014marketing and innovation\u2014that contribute to a business\u2019s purpose: creating customers.) So growing your business is why you need a marketing strategy or plan. Here’s what he has to say about marketing strategy vs. tactics:<\/p>\n\n\n\n

Many businesses struggle to tell the difference between their marketing strategy vs. tactics.<\/p>\n\n\n\n

A strategy is your high-level approach to reaching and winning new customers, while tactics are your methods. Your strategy dictates<\/em> your tactics.<\/p>\n\n\n\n

Dib cautions that small business owners often become enamored with the latest digital marketing tactics\u2014such as <\/strong>SEO, video, or pay-per-click advertising\u2014before<\/em> they\u2019ve come up with an overall strategy. They cobble together a collection of random tactics in hopes of attracting customers<\/a>, then wonder why they\u2019re not getting results. (Shortform note: As one marketing strategist put it, that\u2019s like going on vacation without picking a destination\u2014you\u2019re driving blind<\/a>.)<\/p>\n\n\n\n

Or, they mistakenly believe having a great product or service constitutes a marketing strategy\u2014that if their product is great, it will naturally attract customers<\/a>. However, a great product retains<\/em> customers\u2014once they buy something and like it, they\u2019ll buy from you again. But first, you have to acquire <\/em>customers through marketing. <\/p>\n\n\n\n

Understanding the difference between your marketing strategy vs. tactics is key for successful marketing, according to Dib. <\/p>\n\n\n\n

(Shortform note: Marketing experts debate whether customer acquisition<\/a> or customer retention is more important. Each has an advantage: retention yields a greater ROI while acquisition brings long-term growth<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"

What is the difference between a marketing strategy vs. tactics? Why do you need to understand your marketing strategy before thinking about tactics? Your marketing strategy is a high-level plan to achieve your marketing goals. Marketing tactics are the activities and methods used to put it into practice. The key difference between your marketing strategy vs. tactics is where you use them in your marketing process. Find out the difference between marketing strategy vs. tactics below.<\/p>\n","protected":false},"author":12,"featured_media":18208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,104],"tags":[518],"class_list":["post-51916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","tag-the-1-page-marketing-plan","","tg-column-two"],"yoast_head":"\nMarketing Strategy vs. Tactics: What Is the Difference? - Shortform Books<\/title>\n<meta name=\"description\" content=\"Understanding the difference between your marketing strategy vs. tactics is crucial for successful marketing. 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