{"id":49972,"date":"2021-09-24T13:33:00","date_gmt":"2021-09-24T17:33:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=49972"},"modified":"2021-09-28T16:00:30","modified_gmt":"2021-09-28T20:00:30","slug":"the-hard-sell","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/the-hard-sell\/","title":{"rendered":"7 Strategies for Overcoming the Hard Sell"},"content":{"rendered":"\n

How do you overcome the hard sell? What causes a hard sell?<\/p>\n\n\n\n

You overcome the hard sell by recalling your initial conviction about a product and by persistently asking for the sale until you convince the customer. A hard sell happens when you start to feel uncomfortable about a sale due to a customer\u2019s objections or your own lack of conviction.<\/p>\n\n\n\n

Read more about how to overcome the hard sell.<\/p>\n\n\n\n\n\n\n\n

The Hard Sell<\/strong><\/h2>\n\n\n\n

Cardone defines the hard sell as the moment the salesperson\u2019s job becomes hard<\/strong> (not as the moment a salesperson starts putting pressure on a customer). There\u2019s often a point in the close where you\u2019ll become uncomfortable\u2014perhaps the customer starts screaming\u2014and you must be able to endure this discomfort to make the sale<\/a>. When you come to a difficult objection or feel yourself faltering, use the following strategies to overcome the hard sell:<\/p>\n\n\n\n

1. Recall your own conviction about the product.<\/strong> This will give you the drive to hold your position and insist. Additionally, don\u2019t let customers sell you <\/em>on their conflicting ideas and objections. <\/p>\n\n\n\n