{"id":49969,"date":"2021-09-25T13:27:00","date_gmt":"2021-09-25T17:27:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=49969"},"modified":"2021-09-28T16:00:32","modified_gmt":"2021-09-28T20:00:32","slug":"5-steps-sales-process","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/5-steps-sales-process\/","title":{"rendered":"Grant Cardone&#8217;s 5-Step Sales Process"},"content":{"rendered":"\n<p>What is the 5-step sales process? Who should adopt Grant Cardone\u2019s 5 step process?<\/p>\n\n\n\n<p>The 5-step sales process is Grant Cardone\u2019s sales formula for figuring out customer needs and presenting a product in a way that will convince the customer to make the purchase. You will need Cardone\u2019s formula if your existing sales process is dysfunctional or you simply want to try something new.<\/p>\n\n\n\n<p>Read on to discover Grant Cardone\u2019s 5-step sales process.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Universal 5-Step Sales Process<\/strong><\/h2>\n\n\n\n<p>If you find that your existing sales process is too convoluted to improve, or you just want to try something new, you can experiment with Cardone\u2019s 5-step sales process. You\u2019ll have to customize or tweak this process for your product, but the basic structure of the 5-step sales process will work in any industry.<\/p>\n\n\n\n<p><strong>1. Greet the customer.<\/strong> This is a short step that involves exchanging names, making a quick, good first impression (rapport comes later), and making the customer feel comfortable. Approach the customer, smile, thank them for seeing you, and shake her hand (making physical contract breaks the ice). Then, ask her what information she\u2019d like.<\/p>\n\n\n\n<p><strong>2. Figure out what the customer wants and needs.<\/strong> Do this by asking questions about previous things she\u2019s bought, her motivations, what problems she\u2019s trying to solve, and so on. This step isn\u2019t about selling\u2014it\u2019s about information-gathering. The goal is to find out which product to show the customer and which features to highlight.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, if a customer wants a glass of water, is it to make her place settings look pretty, because she\u2019s thirsty, or to flush an irritant from her eye?<\/li><\/ul>\n\n\n\n<p><strong>3. Present a product.<\/strong> Instead of letting a potential customer choose her product, pick something for her that will meet the wants and needs you determined in step 2. Don\u2019t present all the benefits of a product\u2014highlight the specific features that she\u2019ll be most interested in to save both of you time. This step is about making the customer want the product, heightening its value, and creating urgency.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, if the customer who wanted a glass of water wanted it to set her table, she\u2019s more interested in the aesthetics of the glass than the water inside it.<\/li><\/ul>\n\n\n\n<p><strong>4. Make an offer. <\/strong>First, ask everyone to sit down. (When you\u2019re standing up, it\u2019s too easy to rely on talking and pitching, which, as we learned, isn\u2019t as credible as showing). Then, show your customer documentation and figures even if she\u2019s not ready to see them. (She needs this information before she can think about making a purchase.) Finally, don\u2019t ask her if she wants to buy\u2014this would give her the opportunity to say no. Instead, ask her to sign the offer or to follow you to the next step.<\/p>\n\n\n\n<p><strong>5. Close. <\/strong>Closing is getting the customer to hand over her money, sign a contract, or otherwise commit to the sale. It involves handling stalls and objections, and it\u2019s the hardest part of the sales process. (For more detailed instructions on closing, Cardone recommends reading his book <a href=\"https:\/\/store.grantcardone.com\/collections\/books\/products\/the-closers-survival-guide-book\"><em>The Closer\u2019s Survival Guide<\/em><\/a> to better understand the 5-step sales process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the 5-step sales process? Who should adopt Grant Cardone\u2019s 5 step process? The 5-step sales process is Grant Cardone\u2019s sales formula for figuring out customer needs and presenting a product in a way that will convince the customer to make the purchase. You will need Cardone\u2019s formula if your existing sales process is dysfunctional or you simply want to try something new. Read on to discover Grant Cardone\u2019s 5-step sales process.<\/p>\n","protected":false},"author":10,"featured_media":49971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,103],"tags":[503],"class_list":["post-49969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-sales","tag-sell-or-be-sold","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grant Cardone&#039;s 5-Step Sales Process - Shortform Books<\/title>\n<meta name=\"description\" content=\"How can you discover a customer&#039;s intentions and sell your product successfully? Here is Grant Cardone&#039;s 5-step sales process to help you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/5-steps-sales-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grant Cardone&#039;s 5-Step Sales Process\" \/>\n<meta property=\"og:description\" content=\"How can you discover a customer&#039;s intentions and sell your product successfully? Here is Grant Cardone&#039;s 5-step sales process to help you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/5-steps-sales-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-25T17:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-28T20:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/steps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joseph Adebisi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joseph Adebisi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/5-steps-sales-process\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/5-steps-sales-process\/\"},\"author\":{\"name\":\"Joseph Adebisi\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d8daf45671a09e8745a7a9f50a03b2a0\"},\"headline\":\"Grant Cardone&#8217;s 5-Step Sales Process\",\"datePublished\":\"2021-09-25T17:27:00+00:00\",\"dateModified\":\"2021-09-28T20:00:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/5-steps-sales-process\/\"},\"wordCount\":541,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/5-steps-sales-process\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/steps.jpg\",\"keywords\":[\"Sell or Be Sold\"],\"articleSection\":[\"Communication\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/5-steps-sales-process\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/5-steps-sales-process\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/5-steps-sales-process\/\",\"name\":\"Grant Cardone's 5-Step Sales Process - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/5-steps-sales-process\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/5-steps-sales-process\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/steps.jpg\",\"datePublished\":\"2021-09-25T17:27:00+00:00\",\"dateModified\":\"2021-09-28T20:00:32+00:00\",\"description\":\"How can you discover a customer's intentions and sell your product successfully? 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