{"id":49967,"date":"2021-09-26T13:21:00","date_gmt":"2021-09-26T17:21:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=49967"},"modified":"2021-09-28T16:00:34","modified_gmt":"2021-09-28T20:00:34","slug":"improve-sales-processes","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/improve-sales-processes\/","title":{"rendered":"4 Easy Steps to Improve Your Sales Process"},"content":{"rendered":"\n<p>How do you improve the sales process? Why do you need an improved sales process?<\/p>\n\n\n\n<p>You can improve sales processes by shortening them, using modern technology, and prioritizing customers. You know you need to improve your sales process when customers start complaining about how long it takes to buy your products and you start getting lower profits for each transaction.<\/p>\n\n\n\n<p>Read on to discover the ways to improve sales processes.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Steps to Improve Sales Processes<\/strong><\/h2>\n\n\n\n<p>To assess your current sales processes, ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Are customers complaining about how long it takes to buy something?<\/li><li>Are customers resisting you?<\/li><li>Are you getting low profit per transaction? (Are customers only buying your inexpensive products, not your pricier ones?)<\/li><\/ul>\n\n\n\n<p>If you answered yes to any of these questions, use the following steps to improve sales processes in your business:<\/p>\n\n\n\n<p><strong>1. Shorten them.<\/strong> Many organizations have 10-12-step processes that take a long time to execute. Customers want to get in and out fast and don\u2019t want to be forced to spend time with someone they don\u2019t like (such as a salesperson), so the process should only take as long as a customer needs to become comfortable making a purchase.<\/p>\n\n\n\n<p><strong>2. Modernize them.<\/strong> Most sales advice is ineffective or 50 years out of date. Sales processes need to take into account the fact that today it\u2019s easier to access information, people are busier, and marriages are more equal and both parties have incomes and make decisions.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, for the past 50 years, accepted advice has been to spend as long as possible with a customer because they\u2019ll feel indebted to you. As we learned in the first step, this doesn\u2019t work today because customers don\u2019t want to waste time.<\/li><\/ul>\n\n\n\n<p><strong>3. Take the transparency test.<\/strong> If you can\u2019t advertise your sales process because it would horrify people (for example, step two is to flat-out lie to the customer), then there\u2019s something wrong with it.<\/p>\n\n\n\n<p><strong>4. Prioritize the right players. <\/strong>Sales processes should prioritize the customer, then the salesperson, and only then management. This is because a customer won\u2019t buy if she\u2019s inconvenienced by the process or isn\u2019t given a proper pitch because the salesperson is hampered by the process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you improve the sales process? Why do you need an improved sales process? You can improve sales processes by shortening them, using modern technology, and prioritizing customers. You know you need to improve your sales process when customers start complaining about how long it takes to buy your products and you start getting lower profits for each transaction. Read on to discover the ways to improve sales processes.<\/p>\n","protected":false},"author":10,"featured_media":11986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,103],"tags":[503],"class_list":["post-49967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-sales","tag-sell-or-be-sold","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Easy Steps to Improve Your Sales Process - Shortform Books<\/title>\n<meta name=\"description\" content=\"Dysfunctional sales processes lead to unhappy customers and reduced revenues. Here is how to improve sales processes in your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/improve-sales-processes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Easy Steps to Improve Your Sales Process\" \/>\n<meta property=\"og:description\" content=\"Dysfunctional sales processes lead to unhappy customers and reduced revenues. Here is how to improve sales processes in your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/improve-sales-processes\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-26T17:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-28T20:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/sales-pitch-challenger-sale-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joseph Adebisi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joseph Adebisi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/improve-sales-processes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/improve-sales-processes\/\"},\"author\":{\"name\":\"Joseph Adebisi\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d8daf45671a09e8745a7a9f50a03b2a0\"},\"headline\":\"4 Easy Steps to Improve Your Sales Process\",\"datePublished\":\"2021-09-26T17:21:00+00:00\",\"dateModified\":\"2021-09-28T20:00:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/improve-sales-processes\/\"},\"wordCount\":377,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/improve-sales-processes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/sales-pitch-challenger-sale-scaled.jpg\",\"keywords\":[\"Sell or Be Sold\"],\"articleSection\":[\"Business\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/improve-sales-processes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/improve-sales-processes\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/improve-sales-processes\/\",\"name\":\"4 Easy Steps to Improve Your Sales Process - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/improve-sales-processes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/improve-sales-processes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/sales-pitch-challenger-sale-scaled.jpg\",\"datePublished\":\"2021-09-26T17:21:00+00:00\",\"dateModified\":\"2021-09-28T20:00:34+00:00\",\"description\":\"Dysfunctional sales processes lead to unhappy customers and reduced revenues. 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