{"id":49946,"date":"2021-09-28T12:51:00","date_gmt":"2021-09-28T16:51:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=49946"},"modified":"2021-09-28T16:00:39","modified_gmt":"2021-09-28T20:00:39","slug":"build-trust-with-customers","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/build-trust-with-customers\/","title":{"rendered":"4 Effective Ways to Build Trust With Customers"},"content":{"rendered":"\n<p>How do you build trust with customers? What are customers wary of?<\/p>\n\n\n\n<p>You can build trust with customers by aiding the customer\u2019s research, providing support documents, and putting all negotiations on paper. You need to build trust because customers are usually wary of salespeople and do not always trust their own ability to make the right decision.<\/p>\n\n\n\n<p>Read on to learn more about how to build trust with customers.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Establish Trust<\/strong><\/h2>\n\n\n\n<p>In this article, we\u2019ll work to build trust with customers. Lack of trust is a major reason customers don\u2019t buy things, and there are one of two things they don\u2019t trust.<\/p>\n\n\n\n<p><strong>1. You (the salesperson). <\/strong>This likely isn\u2019t personal\u2014some customers distrust salespeople on the whole because a few unscrupulous people have run scams or cons. When customers are skeptical of you, they might not believe you, they might challenge you, or they might seek other sources of information. Even if you do successfully sell something to someone who doesn\u2019t trust you, you\u2019ll probably have problems when it comes to following up, such as during delivery.&nbsp;<\/p>\n\n\n\n<p><strong>2. Themselves (specifically, their ability to make the right choice).<\/strong> If customers don\u2019t trust themselves, this probably stems from an experience with one or more of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The customers have lied or exaggerated <em>themselves<\/em>. As a result, they know that every person has the potential to do so. They assume you\u2019re no better than they are and are also not telling the truth. This is the most common reason for distrust.<\/li><li>The customers have been scammed or victims of a misunderstanding.&nbsp;<\/li><\/ul>\n\n\n\n<p>Therefore, <strong>to sell anything, you need to build trust with customers by demonstrating that you\u2019re credible.<\/strong> This will make the customer trust you as a person, and, if she\u2019s insecure, trust that you will help guide her to the right decision.<\/p>\n\n\n\n<p>To build trust with customers:<\/p>\n\n\n\n<p><strong>1. Assume the customer doesn\u2019t trust you<\/strong> (even if she knows you) and doesn\u2019t believe anything you say. <strong>Assume she will only believe what she can see. <\/strong>People believe things that they can observe for themselves far more readily than things people tell them. Additionally, people tend to assume that anything that\u2019s written down is true.&nbsp;<\/p>\n\n\n\n<p><strong>2. Facilitate the customer\u2019s research. <\/strong>The more information you give her, the more likely she is to buy something. Additionally, informed buyers can be easier to sell to because you can use logic\u2014uninformed buyers can get emotional and unreasonable. (For instance, the auto industry disobeys this step\u2014it\u2019s notoriously stingy with information\u2014and as a result, it suffers from turnover and low profits.)<\/p>\n\n\n\n<p>Build trust with customers by helping with their research. Provide:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>As much accessible, up-to-date, third-party, real-time, computer-generated data as possible&nbsp;<\/li><li>Internet access at your place of business so you can look things up for a customer or she can look them up herself<\/li><li>Your competitor\u2019s ads, so customers can see what they\u2019re offering without leaving your place of work<\/li><\/ul>\n\n\n\n<p><strong>3. Show her proof that you\u2019re telling the truth by supporting everything you say with documentation<\/strong> or something tangible that she can see for herself.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, when Cardone wanted his friend to invest in a property, he didn\u2019t pitch it. Instead, he asked his friend to meet him at the property. When his friend saw it and all the opportunities it provided, <em>he <\/em>asked Cardone if he could invest.<\/li><\/ul>\n\n\n\n<p><strong>4. Put negotiations and promises on paper as part of a buyer\u2019s order.<\/strong> (You aren\u2019t going to scare the customer off by asking her to sign something).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What If I Don\u2019t Know the Answer?<\/h3>\n\n\n\n<p>Customers expect you to have all the answers, even though with the rise of the Internet, they might know as much or more about the products you sell as you do. <strong>If someone asks a question and you don\u2019t know the answer, tell her that it\u2019s a great question and that you\u2019ll find out for her. <\/strong>This demonstrates that you\u2019re helpful and it also helps build trust with customers.&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve found out the answer, write it down and memorize it so that the next time someone asks, you\u2019re prepared.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you build trust with customers? What are customers wary of? You can build trust with customers by aiding the customer\u2019s research, providing support documents, and putting all negotiations on paper. You need to build trust because customers are usually wary of salespeople and do not always trust their own ability to make the right decision. Read on to learn more about how to build trust with customers.<\/p>\n","protected":false},"author":10,"featured_media":10485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,34,103],"tags":[503],"class_list":["post-49946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-communication","category-sales","tag-sell-or-be-sold","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Effective Ways to Build Trust With Customers - Shortform Books<\/title>\n<meta name=\"description\" content=\"How do you build trust with customers and push through your sale? Discover why customers are cautious, and how to eliminate their doubts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/build-trust-with-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Effective Ways to Build Trust With Customers\" \/>\n<meta property=\"og:description\" content=\"How do you build trust with customers and push through your sale? Discover why customers are cautious, and how to eliminate their doubts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/build-trust-with-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-28T16:51:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-28T20:00:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/complex-sales-zerotoone-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joseph Adebisi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joseph Adebisi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/build-trust-with-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/build-trust-with-customers\/\"},\"author\":{\"name\":\"Joseph Adebisi\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d8daf45671a09e8745a7a9f50a03b2a0\"},\"headline\":\"4 Effective Ways to Build Trust With Customers\",\"datePublished\":\"2021-09-28T16:51:00+00:00\",\"dateModified\":\"2021-09-28T20:00:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/build-trust-with-customers\/\"},\"wordCount\":713,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/build-trust-with-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/complex-sales-zerotoone-scaled.jpg\",\"keywords\":[\"Sell or Be Sold\"],\"articleSection\":[\"Business\",\"Communication\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/build-trust-with-customers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/build-trust-with-customers\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/build-trust-with-customers\/\",\"name\":\"4 Effective Ways to Build Trust With Customers - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/build-trust-with-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/build-trust-with-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/complex-sales-zerotoone-scaled.jpg\",\"datePublished\":\"2021-09-28T16:51:00+00:00\",\"dateModified\":\"2021-09-28T20:00:39+00:00\",\"description\":\"How do you build trust with customers and push through your sale? 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