{"id":49929,"date":"2021-09-26T12:36:00","date_gmt":"2021-09-26T16:36:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=49929"},"modified":"2021-09-28T16:00:43","modified_gmt":"2021-09-28T20:00:43","slug":"connect-with-customers","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/connect-with-customers\/","title":{"rendered":"How to Connect With Customers and Boost Sales"},"content":{"rendered":"\n<p>How do you connect with customers? Why should you avoid disagreements with customers?<\/p>\n\n\n\n<p>You connect with customers by agreeing with the customer, no matter what the customer says. This will make the customer feel positively towards you, and ready to interact with you. You should avoid disagreeing with a customer because it will make the customer more entrenched in his position and the customer may lose enthusiasm for doing business with you.<\/p>\n\n\n\n<p>Read on to discover how to connect with customers successfully.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Do You Connect With Customers?<\/strong><\/h2>\n\n\n\n<p>You connect with customers by prioritizing them and giving them good service. We\u2019ll continue <a href=\"https:\/\/www.shortform.com\/blog\/how-to-treat-customers\/\">treating customers<\/a> well in this step by agreeing with them.<\/p>\n\n\n\n<p><strong>The best way to connect with customers is to always agree with the customer, no matter what she says.<\/strong> You don\u2019t have to think she\u2019s <em>right<\/em>, but you have to at least agree that <em>she <\/em>thinks she\u2019s right. (This isn\u2019t manipulation because you\u2019re just trying to have a positive interaction and you\u2019re not actually agreeing with anything you oppose, you\u2019re just agreeing with the existence of different viewpoints.) People like people and ideas they agree with and they\u2019re more likely to buy from you if they think you\u2019re on the same page.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, if a customer is only going to give you 10 minutes to do your sales pitch, agree that that\u2019s enough time. She\u2019ll be surprised and impressed.<\/li><\/ul>\n\n\n\n<p>Once you\u2019ve agreed and gotten the customer to feel more positive about you, you can connect with customers in two ways:<\/p>\n\n\n\n<p><strong>1. Convince her of your position or even that hers is wrong.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, if a customer says a roof is too expensive, agree that new roofs cost a lot of money. Then, point out that they last 30 years and that repairing old roofs is expensive too.<\/li><\/ul>\n\n\n\n<p><strong>2. Give her a chance to handle the objection herself.<\/strong> This will tell you how seriously she objects\u2014if she comes up with a solution on her own, you\u2019ll know that it wasn\u2019t a very serious objection.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>(Shortform example: If you\u2019re selling a house and the customer says the bedrooms are too small, agree with her. Then, ask her what she thinks can be done about it. If she muses about putting up mirrors to make the space look bigger, you know that she\u2019s not actually that opposed to the square footage.)<\/li><\/ul>\n\n\n\n<p>If you <em>dis<\/em>agree, you\u2019ll only make a customer more certain of her own position and unlikely to want to work with you.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, when Cardone was buying a product and wanted to pay cash for it, the salesman told him he should finance it instead. Cardone lost enthusiasm for doing business with him.<\/li><\/ul>\n\n\n\n<p>Even though disagreeing is obviously the wrong course of action, by nature, everyone wants to be right, so you\u2019ll have to train yourself out of this reflex. <strong>Practice agreeing with people regularly, starting with people you know <\/strong>such as your family, friends, or colleagues. Cardone suggests the following drill: Spend an entire day agreeing with everyone you encounter. It will be a challenge\u2014Cardone knows people who haven\u2019t been able to agree with others for even half an hour.&nbsp;<\/p>\n\n\n\n<p>Agreeing is also a great way to connect with customers and <a href=\"https:\/\/www.shortform.com\/blog\/how-to-end-a-conflict\/\">end conflict<\/a> (it takes two to disagree, so if you swap sides, the disagreement automatically ends). It is also effective when responding to customer complaints. When a customer accuses you or your company of making a mistake, agree and offer to fix the problem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you connect with customers? Why should you avoid disagreements with customers? You connect with customers by agreeing with the customer, no matter what the customer says. This will make the customer feel positively towards you, and ready to interact with you. You should avoid disagreeing with a customer because it will make the customer more entrenched in his position and the customer may lose enthusiasm for doing business with you. Read on to discover how to connect with customers successfully.<\/p>\n","protected":false},"author":10,"featured_media":49935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,34,103],"tags":[503],"class_list":["post-49929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-communication","category-sales","tag-sell-or-be-sold","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Connect With Customers and Boost Sales - Shortform Books<\/title>\n<meta name=\"description\" content=\"How can businesses connect with customers? 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