{"id":49881,"date":"2021-09-15T11:18:00","date_gmt":"2021-09-15T15:18:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=49881"},"modified":"2021-09-28T14:55:34","modified_gmt":"2021-09-28T18:55:34","slug":"how-to-be-a-good-salesman","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-be-a-good-salesman\/","title":{"rendered":"How to Be a Good Salesman: 5 Steps for Success"},"content":{"rendered":"\n<p>How do you learn how to be a good salesman? What are the benefits of being a master salesman?<\/p>\n\n\n\n<p>You can learn how to be a good salesman by having a <a href=\"https:\/\/www.shortform.com\/blog\/sales-mindset\/\">sales mindset<\/a>, acquiring sales training, and mastering the art of <a href=\"https:\/\/www.shortform.com\/blog\/selling-yourself\/\">selling yourself<\/a>. As a master salesman, you get to work with whomever you want, sell whatever you want, and make as much money as you want.<\/p>\n\n\n\n<p>Read more about the path to mastering how to be a good salesman.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Become a Master Salesperson<\/strong><\/h2>\n\n\n\n<p>The first thing you have to do to learn how to be a good salesman is to commit to the craft and develop your work ethic and skills, which we\u2019ll cover in Part 1. Then in Part 2, we\u2019ll cover the application of this mastery when confronted with a customer.<\/p>\n\n\n\n<p><strong>There are many salespeople in the world, but only a few of them are good, and only a handful are masters.<\/strong> Masters can predict customers so well they appear to have mind-reading skills, are unaffected by recessions, and have complete control over their lives\u2014they work for whomever they want, sell whatever they want, and make as much money as they want. In this chapter, we\u2019ll look at the steps to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-become-a-master\/\">becoming a master<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mastering How to Be a Good Salesman<\/strong><\/h3>\n\n\n\n<p>Since sales is so important to success, it pays to get good at it. There are five steps to mastering how to be a good salesman:<\/p>\n\n\n\n<p><strong>Step #1: Commit. <\/strong>Put <em>all <\/em>of your time, resources, and energy toward sales and success. To do this:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mythbust your negative perception of sales<\/strong> (if necessary). You might have heard that selling is unstable or dishonest, but in reality, selling is a noble, respectable, important job that has several benefits such as control over your own hours and good money.&nbsp;<\/li><li><strong>Get over your dislike of selling <\/strong>(if necessary). The only reason people don\u2019t like doing things is that they\u2019re bad at them\u2014feeling incompetent and powerless makes them uncomfortable. Once you learn how to sell (in step #2), you\u2019ll feel perfectly comfortable.<\/li><li><strong>Stop looking for and eliminate other career options.<\/strong> This will force you to commit.<\/li><li><strong>Regularly remind yourself of your commitment.<\/strong> For example, Cardone wears a pin that says \u201c100%\u201d to remind himself of his commitment.<\/li><li><strong>Think of success as a duty, obsession, and ethical requirement<\/strong>\u2014if you ever see success as something optional or that will \u201cjust happen,\u201d you\u2019ll never reach it.<\/li><li><strong><a href=\"https:\/\/www.shortform.com\/blog\/accepting-responsibility\/\">Take responsibility<\/a>. <\/strong>Decide that whether or not someone buys is completely dependent on you, not them. Don\u2019t make excuses or attribute things to luck.<\/li><li><strong>Take \u201cmassive action.\u201d <\/strong>When you really want to master how to be a good salesman, you will put in at least 10 times more effort than you think you need, and be unreasonable and insane. For example, when Cardone was working on a client, he called him 15 times in 72 hours even though the client never returned his previous calls.<\/li><\/ul>\n\n\n\n<p><strong>Step #2: Train. <\/strong>A good training program must be both theoretical and applied. To train effectively:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>While you\u2019re driving,<strong> listen to audio programs about sales<\/strong>. Choose programs with concrete information (for example, how to handle an objection) rather than motivational programs.<\/li><li><strong>Role-play scenarios<\/strong> that make you uncomfortable or that you have trouble succeeding in.<\/li><li><strong>Take notes or record your interactions<\/strong> with customers so you can analyze them.<\/li><li><strong>Consult Cardone\u2019s resources <\/strong>such as his <a href=\"https:\/\/cardoneuniversity.com\/sales-training\/\">video segments<\/a>, other books, or coaching (payment required).<\/li><li><strong>Learn about your products. <\/strong>You need to be able to answer questions about the product and tell customers about its features and <a href=\"https:\/\/www.shortform.com\/blog\/unique-value-understanding-michael-porter\/\">value proposition<\/a>.<\/li><li><strong>Train every day,<\/strong> ideally before and during the day so you can use your training as a warm-up for real sales situations.<\/li><li>When you lose a customer to a competitor, <strong>analyze why the competitor or product might have appeared more attractive than your offer. <\/strong>You can even ask a colleague, ideally a manager, to call the client and ask why she didn\u2019t buy from you.<\/li><\/ul>\n\n\n\n<p><strong>Step #3: <a href=\"https:\/\/www.shortform.com\/blog\/positive-outlook-on-life\/\">Adopt a positive attitude<\/a>. <\/strong>Learning how to be a good salesman requires having a positive attitude to sales<strong>. <\/strong>People are motivated by the need to feel good, and they prioritize positive interactions over <a href=\"https:\/\/www.shortform.com\/blog\/mvp-features\/\">product features<\/a>, which means that if your attitude is good, you can sell products that are more expensive and less cutting-edge than your competitors\u2019. To adopt your positive attitude:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Avoid <a href=\"https:\/\/www.shortform.com\/blog\/negative-influences\/\">negative influences<\/a><\/strong> such as media and people with bad attitudes.<\/li><li><strong>Practice eliminating negative thoughts. <\/strong>Actions stem from thoughts, so if you can <a href=\"https:\/\/www.shortform.com\/blog\/control-your-thoughts\/\">control your thoughts<\/a>, you\u2019ll be able to control the actions that shape your life. Try the following exercise: For 24 hours, don\u2019t let any negative thoughts enter your mind and don\u2019t do any negative actions (such as badmouthing). If you don\u2019t last 24 hours, write down the negative thought or action that derailed you and restart the exercise.<\/li><\/ul>\n\n\n\n<p><strong>Step #4: <a href=\"https:\/\/www.shortform.com\/blog\/how-to-manage-time-efficiently\/\">Manage your time<\/a> with discipline. <\/strong>You should treat time like money and use it wisely. To do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.shortform.com\/blog\/connect-with-customers\/\">Connect with customers<\/a> at lunch.<\/strong> (Don\u2019t go for lunch with your coworkers\u2014they\u2019re never going to buy anything from you.) Either schedule a lunch <a href=\"https:\/\/www.shortform.com\/blog\/formal-and-informal-meetings\/\">meeting with customers<\/a> or go to restaurants and strike up conversations with people who could become potential customers.<\/li><li><strong>Avoid things that waste your time<\/strong> such as calling your family, daydreaming, or taking coffee breaks. You\u2019ll have time to relax and to spend with your loved ones after you\u2019ve become successful.<\/li><li><strong>Use social media efficiently. <\/strong>Social media can be a time-waster, but <a href=\"https:\/\/www.shortform.com\/blog\/how-to-have-presence\/\">having a presence<\/a> is critical to sales because it allows customers to connect with you. Today, most people\u2019s first step to making a purchase is to research it online. Take your social media reputation seriously, and respond promptly and professionally to any negative reviews.<\/li><\/ul>\n\n\n\n<p><strong>Step #5: Sell to yourself first. <\/strong>Before you can sell someone on something, you first have to sell <em>yourself <\/em>on it, because if you don\u2019t believe in the product, buyers will sense your lack of conviction and won\u2019t make a purchase. To sell yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Be unreasonable <\/strong>in your conviction that what you\u2019re selling is superior. Never even let it cross your mind that there might be something out there that can compete with your product.&nbsp;<\/li><li><strong>Ignore any negatives associated with your product<\/strong> and concentrate only on the positives.<\/li><li><strong>Be willing to buy the product yourself at the price you\u2019re asking.<\/strong> If you believe that the product is guaranteed to work out (as you will need to, to be sold on it), then you should have no trouble using all your savings or going into debt to buy it.&nbsp;<\/li><li><strong>Believe that <\/strong><strong><em>not <\/em><\/strong><strong>buying your product from you is the worst decision of someone\u2019s life.<\/strong> You must think that failing to convince her to buy is an unethical disservice that you lose sleep over.<\/li><\/ul>\n\n\n\n<p><strong>There are some products you won\u2019t be able to sell yourself on; <\/strong>therefore, you won\u2019t be able to sell them. For example, if you think smoking is unhealthy, you won\u2019t be able to sell cigarettes. This is fine. You don\u2019t need to be able to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-sell-a-product\/\">sell every product<\/a> to be a good salesperson.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you learn how to be a good salesman? What are the benefits of being a master salesman? You can learn how to be a good salesman by having a sales mindset, acquiring sales training, and mastering the art of selling yourself. As a master salesman, you get to work with whomever you want, sell whatever you want, and make as much money as you want. Read more about the path to mastering how to be a good salesman.<\/p>\n","protected":false},"author":10,"featured_media":12053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,103,43],"tags":[503],"class_list":["post-49881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-sales","category-self-improvement","tag-sell-or-be-sold","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Be a Good Salesman: 5 Steps for Success - Shortform Books<\/title>\n<meta name=\"description\" content=\"What does it take to become a master salesman who can sell what he wants and earn as much as he wants? Here&#039;s how to be a good salesman.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/how-to-be-a-good-salesman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Be a Good Salesman: 5 Steps for Success\" \/>\n<meta property=\"og:description\" content=\"What does it take to become a master salesman who can sell what he wants and earn as much as he wants? 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