{"id":49356,"date":"2021-09-16T18:57:00","date_gmt":"2021-09-16T22:57:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=49356"},"modified":"2021-09-20T11:06:12","modified_gmt":"2021-09-20T15:06:12","slug":"vision-alignment","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/vision-alignment\/","title":{"rendered":"Achieving Vision Alignment: The 6 Actions You Can Take"},"content":{"rendered":"\n<p>What is vision alignment? How can you achieve it for your organization?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.shortform.com\/blog\/visionary-company\/\">Visionary companies<\/a> create and maintain vision alignment. They infuse their core ideology into everything they do, which brings everything into alignment with their vision. It&#8217;s not easy, but there are six things you can do to achieve <a href=\"https:\/\/www.shortform.com\/blog\/organizational-alignment\/\">organizational alignment<\/a>.<\/p>\n\n\n\n<p>Read more to learn about the value and process of vision alignment.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Vision Alignment Is Crucial to Success<\/h2>\n\n\n\n<p>It&#8217;s a myth that a vision statement is integral to a visionary company\u2019s success. These days, it seems like every company has a vision statement. A vision is a combination of a strong core philosophy and the type of progress you want for your company, so having a clear vision <em>can<\/em> be useful. But it\u2019s only the first step\u2014the real work is in bringing the vision to life.&nbsp;<\/p>\n\n\n\n<p>Visionary companies try to bring their vision to life by incorporating their core philosophy into everything they do, from setting audacious goals to building an elite corporate culture, to evolving continuously and developing generations of leaders. <strong>Most importantly, visionary companies make sure their methods of maintaining the core and stimulating progress are aligned with each other.<\/strong>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Create Vision Alignment<\/h3>\n\n\n\n<p>Vision alignment means that <em>every element <\/em>within a company\u2014from decisions and actions to <a href=\"https:\/\/www.shortform.com\/blog\/bhag-examples\/\">BHAGs<\/a> to office layout and company culture\u2014reinforces <em>every other element <\/em>within the company. When a company doesn\u2019t have alignment, their progress will be slowed, hindered by forces constantly opposing each other.<\/p>\n\n\n\n<p>Seeking vision alignment is a tricky, never-ending process, but there are six actions that can help:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1) Take a Big-Picture Approach<\/h4>\n\n\n\n<p>Visionary companies use a comprehensive, carefully thought-out, and consistent system to achieve the yin and yang of maintaining the core and stimulating progress. All the threads are interwoven to create a vibrant tapestry. You can\u2019t take a single element\u2014a core ideology, BHAGs, evolution, a cult-like culture, management development\u2014and create a masterpiece. It takes all of these things working together. Before you introduce a new policy, practice, or goal, make sure that it makes sense within your existing architecture.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2) Pay Attention to the Details&nbsp;<\/h4>\n\n\n\n<p>While a big picture is nice to look at, the <a href=\"https:\/\/www.shortform.com\/blog\/small-details\/\">small details<\/a> are vital. Employees have a greater drive to achieve the vision when they see small, day-to-day signals and cues that the company is committed to it at every level, and feel that they\u2019re an important part of the journey.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, When Philip Morris sends employees home with a box of cigarettes along with their paychecks, it sends a strong signal that the company believes in its business and what it stands for, no matter what the outside world says.&nbsp;<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3) Put Together Mechanisms That Reinforce Each Other<\/h4>\n\n\n\n<p>Visionary companies don\u2019t introduce anything arbitrarily. When they bring in a new policy or process, they make sure that it works in alignment with existing elements so that they reinforce each other. If a company says that innovation is a core value, the company puts mechanisms in place to deliver that message clearly and consistently, such as discontent, reward systems, and goals.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, George Merck\u2019s vision for Merck was to preserve and improve human life through science-based innovation. Everything the company did sent a powerful message that science rules at Merck: They recruited top scientists, allowed them to publish their work in scientific journals, and prohibited marketing from getting involved in the research process.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4) Be Guided by Your Core&nbsp;<\/h4>\n\n\n\n<p>Visionary companies don\u2019t let trends dictate their actions; rather than asking if a practice is \u201cgood\u201d or \u201cbad,\u201d they ask if it\u2019s something that\u2019s aligned with their core. While it\u2019s necessary to be grounded in reality and pay attention to what\u2019s going on in the outside world, vision alignment means making decisions based on what\u2019s appropriate to <em>you.<\/em>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, many restaurants are now affiliated with third-party food delivery companies. If you have a small restaurant that values personalized service, you might decide that signing on for such a service isn\u2019t aligned with your core as you\u2019re unable to stay on top of the delivery process.&nbsp;<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5) Eliminate Misalignments&nbsp;<\/h4>\n\n\n\n<p>While your core philosophy should remain sacred, everything else can evolve. Be careful here: When a company lets their non-core practices evolve, it\u2019s all too easy to allow practices and policies that push the company away from its core philosophy or slow down progress. These can include reward systems that incentivize behaviors that aren\u2019t aligned with the core philosophy, a clunky organizational structure, an inefficient office layout, and so on. Stay vigilant and correct these misalignments.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, if one of your <a href=\"https:\/\/www.shortform.com\/blog\/clarifying-your-values\/\">core values<\/a> is teamwork but you reward your people based on individual performance, then change your reward system so that it recognizes team achievements.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">6) Come Up With New Methods<\/h4>\n\n\n\n<p>The ideas presented in this book are all based on methods visionary companies have used to varying degrees. Some visionary companies used more BHAGs, others used more mechanisms of discontent. You can make use of these methods to see what works for your company, but you don\u2019t have to stop there. <strong>Experiment with new ways of maintaining the core and stimulating progress\u2014as long as they\u2019re true to your core philosophy.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Start Building a Visionary Company<\/h3>\n\n\n\n<p>Overall, the four key concepts behind enduring greatness are:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Focusing on clock building, not time telling.<\/li><li>Tapping into the power of believing in <em>and<\/em>.<\/li><li>Embracing the yin and yang of maintaining the core and stimulating progress.<\/li><li>Keeping everything aligned.&nbsp;<\/li><\/ol>\n\n\n\n<p>Four concepts sound simple enough. Simple doesn\u2019t mean <em>easy<\/em>, but with this framework, you can start applying these concepts, no matter <a href=\"https:\/\/www.shortform.com\/blog\/your-genius\/\">who you are<\/a>. Apply them to your organization, your fledgling business, or your team. Amplify your efforts by helping others around you understand the concepts and take them to heart. And always remember that enduring greatness, though challenging, is within your reach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is vision alignment? How can you achieve it for your organization? Visionary companies create and maintain vision alignment. They infuse their core ideology into everything they do, which brings everything into alignment with their vision. It&#8217;s not easy, but there are six things you can do to achieve organizational alignment. Read more to learn about the value and process of vision alignment.<\/p>\n","protected":false},"author":9,"featured_media":49364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,79,14],"tags":[493],"class_list":["post-49356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-entrepreneurship","category-management","tag-built-to-last","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Achieving Vision Alignment: The 6 Actions You Can Take - Shortform Books<\/title>\n<meta name=\"description\" content=\"Visionary companies create and maintain vision alignment. 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