{"id":49322,"date":"2021-09-24T06:13:00","date_gmt":"2021-09-24T10:13:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=49322"},"modified":"2025-10-03T11:10:53","modified_gmt":"2025-10-03T15:10:53","slug":"inspire-a-shared-vision","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/inspire-a-shared-vision\/","title":{"rendered":"How to Inspire a Shared Vision in Your Team"},"content":{"rendered":"\n<p>Does your team share in your vision of your organization&#8217;s way forward? What can you do to inspire a common vision in the people you lead? <\/p>\n\n\n\n<p>People are naturally drawn to leaders who inspire a shared vision of a better world because they want to feel like they are a part of something important.&nbsp;In their book <em>The <a href=\"https:\/\/www.shortform.com\/blog\/common-business-problems\/\">Leadership Challenge<\/a><\/em>, bestselling authors and long-time research partners James Kouzes and Barry Posner outline two guidelines for inspiring a shared vision in your team: 1) envision a positive future, and 2) get others on board. <\/p>\n\n\n\n<p>Here is how you can inspire a shared vision among your subordinates. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p><em>Editor\u2019s note: This article is part of\u00a0<a href=\"https:\/\/www.shortform.com\/blog\/hub\/professional\/work\/team-building-guide\/\">Shortform\u2019s guide to team-building<\/a>. If you like what you read here, there\u2019s plenty more to check out in the guide!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-outstanding-leaders-inspire-a-shared-vision\">Outstanding Leaders Inspire a Shared Vision<\/h2>\n\n\n\n<p>When you inspire a shared vision in your team, you ignite their passion, which motivates and excites them. These two guidelines will help you <a href=\"https:\/\/www.shortform.com\/blog\/simon-sinek-motivation\/\">inspire your team<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Envision a positive version of the future that includes exciting and bold possibilities.<\/li>\n\n\n\n<li>Get others on board. Help them see the possibilities and opportunities of your vision.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-envision-a-positive-future\">1. <strong>Envision a Positive Future<\/strong><\/h3>\n\n\n\n<p>Envisioning a positive future starts by seeing the <em>potential<\/em> of the future. A specific <a href=\"https:\/\/www.shortform.com\/blog\/vision-for-the-future\/\">vision of the future<\/a> gives you a theme for your career or life: a guiding principle on which you can base your decisions.&nbsp;<\/p>\n\n\n\n<p>Often, <a href=\"https:\/\/www.shortform.com\/blog\/a-visionary-leader\/\">visionary leaders<\/a> have difficulty pinpointing where their visionary thinking comes from, chalking it up to intuition or a gut feeling. While these sources of inspiration are vague and hard to quantify, fortunately, there are specific steps you can take to prompt visionary thinking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Examine Your Past<\/strong>. To properly see the future, first reflect on your history:\n<ul class=\"wp-block-list\">\n<li>If you\u2019ve made mistakes in the past, studying them will prevent you from repeating them.\u00a0<\/li>\n\n\n\n<li>If you made wise choices, reflecting on them will help you know what to do in similar situations.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mind the Present<\/strong>. Strive to notice things outside of your immediate reach of attention:\n<ul class=\"wp-block-list\">\n<li>Examine your workplace and community: Notice what people are doing that they weren\u2019t doing five years ago: what they\u2019re using or no longer using, how they\u2019re working, what looks different today in your workplace or community.\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.shortform.com\/blog\/importance-of-feedback-in-the-workplace\/\">Listen to your team<\/a> members: Notice their topics of conversation: what they say they need, what\u2019s preventing them from doing their jobs, what they want to see changed.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scout the Future<\/strong>. As a leader, your job is to think about the next project and the one after that (and after that).\n<ul class=\"wp-block-list\">\n<li>Be on the lookout for developments in your workplace, industry, or the wider world around you. Changes in technology, economics, arts, demographics, and politics, as well as changes within your organization, can affect your vision.<\/li>\n\n\n\n<li>Seek out information about trends and innovations through news feeds, podcasts, documentaries, and the like.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-get-others-on-board\">2. <strong>Get Others on Board<\/strong><\/h3>\n\n\n\n<p>Once you\u2019ve created a solid, specific, and inspiring vision,&nbsp; inspire your teammates to be equally excited. If you engage team members in your vision, <strong>not only will they be more excited, but they\u2019ll also feel more secure in you and your organization, especially during times of change.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Change can be unnerving, but your team members will have more confidence in your ability to navigate challenges if they feel you have a clear vision.\u00a0<\/li>\n\n\n\n<li>It\u2019s analogous to driving through fog versus driving on a clear day: The drive is less scary for your passengers when they can see down the road.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>To do this, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Seek input.<\/li>\n\n\n\n<li>Be unique.<\/li>\n\n\n\n<li>Emphasize meaningfulness.<\/li>\n\n\n\n<li>Illustrate your vision.<\/li>\n\n\n\n<li>Appeal to emotions.<\/li>\n\n\n\n<li>Be energetic.<\/li>\n\n\n\n<li>Be positive.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-seek-input\"><strong>1. Seek Input<\/strong><\/h4>\n\n\n\n<p>To engage your team in your vision, you need more than <em>your<\/em> vision: You need to incorporate <em>their<\/em> visions as well.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No one wants to merely be told what to do\u2014people are excited and energized when they\u2019re able to contribute to the <\/strong><strong><em>development<\/em><\/strong><strong> of a strategy,<\/strong> as well as its implementation.\u00a0<\/li>\n\n\n\n<li>When people feel like they\u2019re participating, they feel ownership of the strategy, which makes them more invested in its outcome.\u00a0<\/li>\n\n\n\n<li>When people feel <em>heard<\/em>, they feel <em>valued<\/em>.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>By fully listening to others, you can learn what drives them, and what you can incorporate into your shared vision.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Allow your people to voice their thoughts, desires, and concerns so they feel heard.\u00a0<\/li>\n\n\n\n<li>Ask probing questions and make it clear that you\u2019re open to ideas other than your own.\u00a0<\/li>\n\n\n\n<li>Be prepared to lose arguments in pursuit of the common good.\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-be-unique\"><strong>2. Be Unique<\/strong><\/h4>\n\n\n\n<p>To engage your team in your vision, <strong>help them to see how their efforts will make a <\/strong><strong><em>uniquely<\/em><\/strong><strong> positive difference in the world. <\/strong>A compelling vision shows people how they can be different from others, which translates into higher levels of commitment and enthusiasm.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When people feel they\u2019re following a unique vision, they have a sense of pride.\u00a0<\/li>\n\n\n\n<li>They feel more enthusiastic than they would if following an ordinary vision\u2014no one gets excited about doing the same thing as everyone else.\u00a0\u00a0<\/li>\n\n\n\n<li>Emphasizing uniqueness also allows people to feel they can express their own unique vision or purpose within that larger purpose.\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-emphasize-meaningfulness\"><strong>3. Emphasize Meaningfulness<\/strong><\/h4>\n\n\n\n<p><strong>People want, more than anything else, to feel <a href=\"https:\/\/www.shortform.com\/blog\/a-sense-of-purpose\/\">a sense of purpose<\/a> and for their lives to have meaning.<\/strong> This is ultimately more important than making money. Therefore, focus others\u2019 attention on the <em>greater cause<\/em> behind your vision. People commit more readily and wholeheartedly to <em>causes<\/em> than to <em>strategies<\/em>.<\/p>\n\n\n\n<p>Show your team how their actions in your organization matter outside the organization. For example, emphasize how your company or division helps your customers live their best lives, or solves problems for clients that resonate throughout the industry.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-illustrate-your-vision\"><strong>4. Illustrate Your Vision<\/strong><\/h4>\n\n\n\n<p>People are visual and respond to image-based words more strongly than to abstract concepts. Images evoke feelings, and image-based words inspire. For example, a study found that when researchers described a line of toys with visual descriptions such as, \u201cwill make wide-eyed kids laugh,\u201d participants reacted more strongly than to the more abstract \u201cwill be enjoyed by all of our customers.\u201d&nbsp;<\/p>\n\n\n\n<p>Translate your vision into tangible, actionable, visual, and specific terms that your team members can readily recognize and visually imagine. <strong>Use image-based concepts to paint a clear picture of what your vision will look, feel, and sound like.<\/strong> By seeing it in their mind\u2019s eye, your team members will be able to generate their own enthusiasm for your vision, which will mirror yours.&nbsp;<\/p>\n\n\n\n<p>For example, when the Australian branch of tool manufacturer Hilti Corporation wanted to excite its workforce, its management came up with a slogan that allowed workers to picture their common purpose: \u201cWe\u2019re Painting Australia Red.\u201d This was a simple and effective way to envision every worksite and garage in the country equipped with items in Hilti\u2019s signature color, and it increased employees\u2019 enthusiasm.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-use-symbolic-words\">Use Symbolic Words<\/h5>\n\n\n\n<p>Additionally, to bring your vision to life, <strong>use metaphors, symbols, stories, and quotes that allow your team members to hear, see, and recognize what you\u2019re envisioning. <\/strong>Using a metaphor to frame your vision can help others understand it better.&nbsp;<\/p>\n\n\n\n<p>People use metaphors all the time in their everyday language\u2014sports metaphors, war metaphors, machine metaphors, and so on. You can use a common metaphor like these to emphasize your point. For instance, you might compare your organization to a farmer\u2019s market, offering fresh items that change according to the seasons or demand, if that fits with the purpose of your organization, even if your organization has nothing to do with food.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-avoid-loaded-words\">Avoid Loaded Words<\/h5>\n\n\n\n<p>Be aware also of the connotations of your words, in addition to their official definitions. <strong>Certain words evoke images that can associate your organization or concept with specific things, whether or not you mean to.<\/strong><\/p>\n\n\n\n<p>For example, in one study, researchers had two groups of people play a game. Both played the same game using the same rules, but one group was told the name of the game was \u201cThe Community Game,\u201d while the other group was told the name was \u201cThe Wall Street Game.\u201d The results were striking: Of those playing the Community Game, 70% played cooperatively. Of those playing the Wall Street Game, only 30% played cooperatively, and even then, only at first\u2014once they saw others weren\u2019t playing cooperatively, they stopped cooperating as well. This illustrates the power specific words can have over people\u2019s interpretations of their world.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-appeal-to-emotions-nbsp\"><strong>4. Appeal to Emotions&nbsp;<\/strong><\/h4>\n\n\n\n<p>If you can get other people to feel emotions about your vision, you\u2019ll have much greater success bringing them on board. <strong>Emotions inspire excitement and also help with memory.<\/strong> If people connect emotionally with your vision, they\u2019ll remember it in more detail for a longer period of time.<\/p>\n\n\n\n<p>You can create an emotional connection in several ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use stories,<\/strong> as we discussed above. Additionally, use examples to illustrate your stories. Concrete examples have been shown to elicit stronger emotions than general statements. For example, showing people a picture of a starving child from a poor country will prompt many more people to donate to charity than will the statement \u201cfood shortages are affecting more than three million children.\u201d<\/li>\n\n\n\n<li><strong>Use physical props to demonstrate your message. <\/strong>Physically involving people in your message will connect with their emotions much more directly. In one example, trainers who were helping volunteers understand how hospice patients and their families <a href=\"https:\/\/www.shortform.com\/blog\/how-to-deal-with-loss\/\">deal with loss<\/a> asked the volunteers to write down on index cards things that meant a lot to them and that they\u2019d be upset to lose\u2014anything from family members to pets to experiences like taking a hike. The trainers then randomly took cards from some of the volunteers, symbolizing a loss of those things. The effect was striking: Some volunteers even started crying, and they understood on a deeper level what their patients were experiencing.\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-be-energetic\"><strong>5. Be Energetic<\/strong><\/h4>\n\n\n\n<p>People won\u2019t follow a leader who\u2019s only mildly enthusiastic about their vision. <strong>Leaders need to radiate vast amounts of energy in order to inspire energy in their team.&nbsp;<\/strong><\/p>\n\n\n\n<p>You can portray energy through the way you talk and move. People who are perceived as <em>charismatic<\/em> behave more animatedly than others. They:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Smile more.<\/li>\n\n\n\n<li>Speak faster.<\/li>\n\n\n\n<li>Pronounce words clearly.<\/li>\n\n\n\n<li>Move their heads and hands more.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-6-be-positive\"><strong>6. Be Positive<\/strong><\/h4>\n\n\n\n<p>You\u2019ll be more likely to engage others with a positive attitude. As a leader, you\u2019ll need to bring your constituents through difficult times with optimism\u2014to inspire hope when your team faces obstacles or setbacks. A large part of this will come from making it clear you believe in the abilities of others, so that difficulties can make them feel empowered rather than discouraged.&nbsp;<\/p>\n\n\n\n<p>All projects and organizations will face challenges, and if you help your people approach these challenges with a confident attitude, they\u2019ll meet them better. If you instead, have a negative attitude or convey anger, disappointment, or exasperation when your team has difficulties, people will be less willing to seek you out in times of trouble. The resulting disconnect between you and your team can allow problems to worsen before they start to be addressed.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does your team share in your vision of your organization&#8217;s way forward? What can you do to inspire a common vision in the people you lead? People are naturally drawn to leaders who inspire a shared vision of a better world because they want to feel like they are a part of something important.&nbsp;In their book The Leadership Challenge, bestselling authors and long-time research partners James Kouzes and Barry Posner outline two guidelines for inspiring a shared vision in your team: 1) envision a positive future, and 2) get others on board. Here is how you can inspire a shared<\/p>\n","protected":false},"author":7,"featured_media":10438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,29,42],"tags":[497],"class_list":["post-49322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career","category-motivation","tag-the-leadership-challenge","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Inspire a Shared Vision in Your Team - Shortform Books<\/title>\n<meta name=\"description\" content=\"People are naturally drawn to leaders who inspire a shared vision of a better world. 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These two guidelines will help you inspire your team.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/inspire-a-shared-vision\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-24T10:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-03T15:10:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/disruptor-zeroto-one.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1981\" \/>\n\t<meta property=\"og:image:height\" content=\"1588\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darya Sinusoid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darya Sinusoid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/inspire-a-shared-vision\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/inspire-a-shared-vision\/\"},\"author\":{\"name\":\"Darya Sinusoid\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\"},\"headline\":\"How to Inspire a Shared Vision in Your Team\",\"datePublished\":\"2021-09-24T10:13:00+00:00\",\"dateModified\":\"2025-10-03T15:10:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/inspire-a-shared-vision\/\"},\"wordCount\":1878,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/inspire-a-shared-vision\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/disruptor-zeroto-one.jpg\",\"keywords\":[\"The Leadership Challenge\"],\"articleSection\":[\"Business\",\"Career\",\"Motivation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/inspire-a-shared-vision\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/inspire-a-shared-vision\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/inspire-a-shared-vision\/\",\"name\":\"How to Inspire a Shared Vision in Your Team - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/inspire-a-shared-vision\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/inspire-a-shared-vision\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/disruptor-zeroto-one.jpg\",\"datePublished\":\"2021-09-24T10:13:00+00:00\",\"dateModified\":\"2025-10-03T15:10:53+00:00\",\"description\":\"People are naturally drawn to leaders who inspire a shared vision of a better world. 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