{"id":49180,"date":"2021-09-11T00:05:00","date_gmt":"2021-09-11T04:05:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=49180"},"modified":"2021-09-20T11:06:18","modified_gmt":"2021-09-20T15:06:18","slug":"bhag-examples","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/bhag-examples\/","title":{"rendered":"BHAG: Examples, Steps, and Tips for Success"},"content":{"rendered":"\n<p>What are some BHAG examples? How have <a href=\"https:\/\/www.shortform.com\/blog\/a-visionary-leader\/\">visionary leaders<\/a> succeeded by committing to these goals?<\/p>\n\n\n\n<p>Researchers Jim Collins and Jerry I. Porras found that <a href=\"https:\/\/www.shortform.com\/blog\/visionary-company\/\">visionary companies<\/a> set and achieve <a href=\"https:\/\/www.shortform.com\/blog\/big-hairy-audacious-goal-bhag\/\">Big Hairy Audacious Goals<\/a> (BHAGs). They share three steps to creating your own BHAGs and four ways to make sure they succeed. They also provide several BHAG examples for instruction and inspiration.<\/p>\n\n\n\n<p>Keep reading to see several BHAG examples and to learn how to implement your own.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Commit to Big Hairy Audacious Goals<\/h2>\n\n\n\n<p>It&#8217;s a myth that successful companies are conservative and prefer not to make bold moves.&nbsp;<\/p>\n\n\n\n<p>The <em>Built to Last<\/em> research revealed that far from being overly cautious, visionary companies in fact set risky, progress-stimulating goals\u2014what Jim Collins and Jerry I. Porras have coined Big Hairy Audacious Goals (or BHAGs, pronounced <em>bee-hags<\/em>). BHAGs are goals that take you out of your comfort zone and require a strong commitment to see them through. They typically take 10 to 30 years to achieve and only have a 50- to 70-percent probability of success, but you should be able to look at them and believe that you can achieve them.<\/p>\n\n\n\n<p>If you\u2019re an entrepreneur, then you\u2019re no stranger to BHAGs, as getting a business off the ground is already a BHAG in itself. If you work for a company, you can pursue BHAGs at any level, whether it\u2019s within your team or within the entire corporation.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>BHAG example: <\/strong>If you\u2019re a new hire in the accounting department of a big corporation, your BHAG might be to become the vice president of finance within 15 years.<\/li><\/ul>\n\n\n\n<p>Visionary companies use four different types of BHAGs:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Ambition: <\/strong>This can be a quantitative or qualitative target that you want to reach.<strong> BHAG example: <\/strong>A fledgling fast-food restaurant might have a BHAG of selling 100 million burgers within 10 years.&nbsp;&nbsp;&nbsp;<\/li><li><strong>Challenger:<\/strong> This focuses on beating the competition, a specific strong player in the industry.<strong> BHAG example: <\/strong>A yoga wear company\u2019s BHAG might be to unseat Lululemon as the most recognizable brand in the industry.&nbsp;<\/li><li><strong>Icon: <\/strong>This focuses on emulating a successful company, which may or may not be in the same industry. It\u2019s particularly great for new businesses.<strong> BHAG example: <\/strong>A new manufacturing company\u2019s BHAG might be to become as globally recognizable as 3M.<\/li><li><strong>Refresher: <\/strong>This might be a shift in the product offerings or a revamp of a company\u2019s image. It\u2019s especially effective for old or big organizations.<strong> BHAG example: <\/strong>A company known for cheap, low-quality cosmetics might set a BHAG to become a respected player in the skincare industry.<strong> <\/strong>&nbsp;<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">The 3 Steps to Creating Your BHAG<\/h3>\n\n\n\n<p>A BHAG isn\u2019t a vague and verbose mission statement that no one can remember\u2014it\u2019s clear, compelling, challenging, and risky, while also reinforcing the core ideology. There are three steps to coming up with your BHAG.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1) Clarify the Language Around Your Goal<\/h4>\n\n\n\n<p>It should be a precise goal that\u2019s easy to understand, not a meaningless statement that needs explanation. \u201cLand a man on the moon\u201d is a much more direct and exciting goal to shoot for than, \u201cImprove the space program.\u201d It paints a compelling picture of the finish line, inspires people, and ignites team spirit. It creates momentum and galvanizes people into action.<\/p>\n\n\n\n<p>(Shortform note: <a href=\"https:\/\/www.shortform.com\/app\/book\/switch\">Read our guide to <em>Switch<\/em><\/a> to learn more about the changemaking power of painting a vivid picture of your destination.)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2) Reflect on Your Goal\u2019s Audacity<\/h4>\n\n\n\n<p>If it\u2019s easy to achieve, then it\u2019s not big, hairy, and audacious. A BHAG should push your company out of its comfort zone, because that\u2019s where growth and progress happens. You\u2019ll need a great deal\u2014even an <em>unreasonable<\/em> amount\u2014of confidence that you can do something that outsiders may deem absurd or impossible.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3) Check Your Goal\u2019s Alignment With Your Core Philosophy<\/h4>\n\n\n\n<p>Just as visionary companies don\u2019t live on core philosophy alone, neither do they rely solely on BHAGs for long-term success. They pursue only those BHAGs that reinforce their ideals. While core philosophy serves as a solid, stable platform from which to launch their BHAGs, the BHAGs serve as a non-core practice that brings the ideology to life. Again, they use the power of <em>and<\/em> to both maintain the core <em>and<\/em> stimulate progress.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>BHAG example: <\/strong>Boeing stayed true to their core philosophy of being pioneers and innovators in <a href=\"https:\/\/www.shortform.com\/blog\/aviation-safety\/\">aviation<\/a>, even as they set new BHAGs and built one ambitious plane after another.&nbsp;<\/li><\/ul>\n\n\n\n<p>An excellent<strong> BHAG example <\/strong>is U.S. President John F. Kennedy\u2019s goal in 1961 to put a man on the moon within the decade. The pronouncement was clear and ambiguous, expressing a direct and exciting goal. It was seemingly outrageous, with a 50-50 <a href=\"https:\/\/www.shortform.com\/blog\/success-is-luck\/\">chance of success<\/a>. And it aligned with JFK\u2019s mission to get America moving speedily forward again after a lethargic decade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The 4 Ways to Ensure Your BHAG\u2019s Success<\/h3>\n\n\n\n<p>Achieving a BHAG is extremely challenging and takes extraordinary drive and commitment. There are four ways to increase your chances of accomplishing your BHAG.<\/p>\n\n\n\n<p><strong>1. Fully commit to it. <\/strong>It\u2019s not enough to have a BHAG; you also need to be willing to do whatever it takes to achieve it.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>BHAG example: <\/strong>In 1965, Boeing put <em>everything<\/em> on the line to develop the 747 jumbo jet\u2014Chairman William Allen expressed that he was willing to use all of the company\u2019s resources to do so. This BHAG was nearly the company\u2019s downfall at first\u2014Boeing had to lay off 86,000 people over three years due to slow sales, but they didn\u2019t give up. The 747 eventually became the flagship jumbo jet of the airline industry.<\/li><\/ul>\n\n\n\n<p>(Shortform note: In <em>Great by Choice<\/em>, Collins introduces the concept of \u201cleading above the Death Line,\u201d which means avoiding big risks that can kill a company. This seems to run counter to BHAGs. He addresses this and emphasizes the importance of <em>and<\/em>: Companies should pursue BHAGs <em>and<\/em> stay above the Death Line. <a href=\"https:\/\/www.shortform.com\/app\/book\/great-by-choice\/chapter-1\">Read our full summary of <em>Great by Choice<\/em>.<\/a>)<\/p>\n\n\n\n<p><strong>2. Look beyond the money. <\/strong>As we\u2019ve discussed, visionary companies are driven by something greater than profit. They are driven by a compelling urge to keep pushing the bounds of impossibility while remaining firmly grounded in their core ideology.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>BHAG example: <\/strong>In the past, wholesalers would purchase large quantities of goods from Procter &amp; Gamble (P&amp;G) every few months, which meant P&amp;G had to constantly hire and fire workers to meet the intermittent demand. The company put an end to the practice by committing to a BHAG: They would bypass wholesalers and go straight to retailers, enabling the company to employ workers year-round. P&amp;G had to open hundreds of warehouses and build a massive salesforce but P&amp;G president Richard Deupree saw the steady employment of thousands of workers as worth the risk. It was aligned with the company\u2019s core ideologies of respect and concern for the individual, continuous self-improvement, and honesty and fairness. They achieved their BHAG within four years.&nbsp;&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>3. Make it institutional. <\/strong>A BHAG should be built into the organization and should be exciting enough to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-keep-going-when-you-want-to-give-up\/\">maintain momentum<\/a>, transcending any disruptions such as a change in leadership.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>BHAG example: <\/strong>Citicorp started out as a small regional bank called City Bank in the 1890s. Then-president James Stillman set the BHAG \u201cto become a great national bank,\u201d and leader after leader picked up from where their predecessor left off, until Citicorp accomplished their BHAG.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>4. Keep setting more BHAGs. <\/strong>Visionary companies aren\u2019t complacent; they know that the work isn\u2019t done just because they\u2019ve reached a goal. Instead, they have other BHAGs lined up and employ other ways to stimulate progress. Without another BHAG to pursue, they end up becoming stagnant.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>BHAG example: <\/strong>Ford had only a 15 percent market share but worked hard to take the number one spot from GM. Having reached their BHAG, Ford became complacent, which gave GM a chance to reclaim the top spot.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What are some BHAG examples? How have visionary leaders succeeded by committing to these goals? Researchers Jim Collins and Jerry I. Porras found that visionary companies set and achieve Big Hairy Audacious Goals (BHAGs). They share three steps to creating your own BHAGs and four ways to make sure they succeed. They also provide several BHAG examples for instruction and inspiration. Keep reading to see several BHAG examples and to learn how to implement your own.<\/p>\n","protected":false},"author":9,"featured_media":49187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,79,14],"tags":[493],"class_list":["post-49180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-entrepreneurship","category-management","tag-built-to-last","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BHAG: Examples, Steps, and Tips for Success - Shortform Books<\/title>\n<meta name=\"description\" content=\"Ford topped GM. Boeing developed the 747. JFK put a man on the moon. Get inspired by these BHAG examples, and learn how to create your own.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/bhag-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BHAG: Examples, Steps, and Tips for Success\" \/>\n<meta property=\"og:description\" content=\"Ford topped GM. Boeing developed the 747. JFK put a man on the moon. Get inspired by these BHAG examples, and learn how to create your own.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/bhag-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-11T04:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-20T15:06:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/bhag-examples.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/bhag-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/bhag-examples\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"BHAG: Examples, Steps, and Tips for Success\",\"datePublished\":\"2021-09-11T04:05:00+00:00\",\"dateModified\":\"2021-09-20T15:06:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/bhag-examples\/\"},\"wordCount\":1344,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/bhag-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/bhag-examples.jpg\",\"keywords\":[\"Built to Last\"],\"articleSection\":[\"Business\",\"Entrepreneurship\",\"Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/bhag-examples\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/bhag-examples\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/bhag-examples\/\",\"name\":\"BHAG: Examples, Steps, and Tips for Success - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/bhag-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/bhag-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/bhag-examples.jpg\",\"datePublished\":\"2021-09-11T04:05:00+00:00\",\"dateModified\":\"2021-09-20T15:06:18+00:00\",\"description\":\"Ford topped GM. Boeing developed the 747. JFK put a man on the moon. Get inspired by these BHAG examples, and learn how to create your own.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/bhag-examples\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/bhag-examples\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/bhag-examples\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/bhag-examples.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/bhag-examples.jpg\",\"width\":750,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/bhag-examples\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BHAG: Examples, Steps, and Tips for Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\",\"name\":\"Elizabeth Whitworth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Whitworth\"},\"description\":\"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.\",\"sameAs\":[\"rina@shortform.com\"],\"award\":[\"Contributions to joint task force efforts (FBI)\",\"Contributions to Special Operations Division (DOJ & DEA)\",\"Efforts to fight the war on drugs (NSA)\",\"Contributions to Operation Storm Front (US Customs Service)\"],\"knowsAbout\":[\"History\",\"Theology\",\"Government\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"BHAG: Examples, Steps, and Tips for Success - Shortform Books","description":"Ford topped GM. Boeing developed the 747. JFK put a man on the moon. Get inspired by these BHAG examples, and learn how to create your own.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/bhag-examples\/","og_locale":"en_US","og_type":"article","og_title":"BHAG: Examples, Steps, and Tips for Success","og_description":"Ford topped GM. Boeing developed the 747. JFK put a man on the moon. Get inspired by these BHAG examples, and learn how to create your own.","og_url":"https:\/\/www.shortform.com\/blog\/bhag-examples\/","og_site_name":"Shortform Books","article_published_time":"2021-09-11T04:05:00+00:00","article_modified_time":"2021-09-20T15:06:18+00:00","og_image":[{"width":750,"height":375,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/bhag-examples.jpg","type":"image\/jpeg"}],"author":"Elizabeth Whitworth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Whitworth","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/bhag-examples\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/bhag-examples\/"},"author":{"name":"Elizabeth Whitworth","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13"},"headline":"BHAG: Examples, Steps, and Tips for Success","datePublished":"2021-09-11T04:05:00+00:00","dateModified":"2021-09-20T15:06:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/bhag-examples\/"},"wordCount":1344,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/bhag-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/bhag-examples.jpg","keywords":["Built to Last"],"articleSection":["Business","Entrepreneurship","Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/bhag-examples\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/bhag-examples\/","url":"https:\/\/www.shortform.com\/blog\/bhag-examples\/","name":"BHAG: Examples, Steps, and Tips for Success - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/bhag-examples\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/bhag-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/bhag-examples.jpg","datePublished":"2021-09-11T04:05:00+00:00","dateModified":"2021-09-20T15:06:18+00:00","description":"Ford topped GM. Boeing developed the 747. JFK put a man on the moon. Get inspired by these BHAG examples, and learn how to create your own.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/bhag-examples\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/bhag-examples\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/bhag-examples\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/bhag-examples.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/bhag-examples.jpg","width":750,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/bhag-examples\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"BHAG: Examples, Steps, and Tips for Success"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13","name":"Elizabeth Whitworth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","caption":"Elizabeth Whitworth"},"description":"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.","sameAs":["rina@shortform.com"],"award":["Contributions to joint task force efforts (FBI)","Contributions to Special Operations Division (DOJ & DEA)","Efforts to fight the war on drugs (NSA)","Contributions to Operation Storm Front (US Customs Service)"],"knowsAbout":["History","Theology","Government"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/09\/bhag-examples.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/49180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=49180"}],"version-history":[{"count":9,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/49180\/revisions"}],"predecessor-version":[{"id":49456,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/49180\/revisions\/49456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/49187"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=49180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=49180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=49180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}