{"id":48097,"date":"2021-08-28T14:51:00","date_gmt":"2021-08-28T18:51:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=48097"},"modified":"2021-09-09T15:18:29","modified_gmt":"2021-09-09T19:18:29","slug":"carrot-and-stick-motivation","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/carrot-and-stick-motivation\/","title":{"rendered":"Does the Carrot and Stick Motivation Model Still Work?"},"content":{"rendered":"\n<p>What is the carrot and stick motivation? Is the reward-and-punishment approach to motivation still effective? <\/p>\n\n\n\n<p>Carrot and stick motivation is an old-school motivational approach that involves offering rewards for desirable behavior, and inflicting punishment for undesirable behavior. According to Daniel H. Pink, the author of <em>Drive: The Surprising Truth About What Motivates Us<\/em>, the carrot and stick approach is still generally effective but carrots (extrinsic rewards) aren&#8217;t the main driver of performance. Rather, they act as a &#8220;baseline reward&#8221; or a &#8220;hygiene factor.&#8221;<\/p>\n\n\n\n<p>In this article, we&#8217;ll take a look at the psychology behind the carrot and stick motivation approach and why &#8220;carrots&#8221; are ineffective at driving performance. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Do Carrots and Sticks Still Work? <\/h2>\n\n\n\n<p>This \u201ccarrot and stick\u201d motivation model is still <em>generally <\/em>effective in the workplace. At a minimum, compensation serves as a \u201cbaseline reward\u201d or a \u201chygiene factor\u201d\u2014if it\u2019s not there, the worker cannot focus. She\u2019ll obsess over how unfair her situation is and be anxious about her financial problems. So high enough financial rewards are necessary for a <em>baseline <\/em>of motivation.<\/p>\n\n\n\n<p>However, in the long term, extrinsic rewards (e.g. financial incentives) actually decrease motivation. This idea may sound counterintuitive\u2014if you enjoy something when you do it for free, then wouldn\u2019t adding money only make it better?<\/p>\n\n\n\n<p>Daniel Pink argues that <strong>rewards require people to forfeit some autonomy<\/strong>\u2014if a person is doing something by herself, she\u2019s fully in control of her behavior. But once she starts doing it for money, someone else is pulling her lever, and she no longer feels fully in control of their lives.<\/p>\n\n\n\n<p>Extrinsic rewards also quash the cognitive dissonance that comes with unrewarded work. Cognitive dissonance works like this\u2014when volunteering, a person subconsciously reasons, \u201cwell I\u2019m not getting paid for this work, so if I\u2019m working hard, I must enjoy it.\u201d Once a person starts getting paid, she instead reasons, \u201cwell, I don\u2019t really enjoy the work, but it\u2019s fine since I\u2019m getting paid.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rewards Encourage Short-Term Thinking<\/strong><\/h3>\n\n\n\n<p>In addition to impinging on autonomy, extrinsic rewards can <a href=\"https:\/\/www.shortform.com\/blog\/narrow-focus\/\">narrow the focus<\/a> of our <a href=\"https:\/\/www.shortform.com\/blog\/integrative-decision-making\/\">decision making<\/a> to short-term effects, ignoring long-term benefits.<\/p>\n\n\n\n<p>Researchers found that <strong>public companies that devote more resources to quarterly earnings guidance deliver lower long-term growth rates<\/strong>.<a href=\"https:\/\/www.kellogg.northwestern.edu\/accounting\/papers\/k.r%20subramanyam.pdf\"> <\/a>The causes are unclear but may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Earnings-obsessed companies invest less in R&amp;D, especially cutting R&amp;D to avoid missing forecasts<\/li><li>Companies that focus on short-term growth do so at the expense of long-term stability<\/li><li>Companies that focus on quarterly earnings reports do so because they are already in ill health, and they want to continue building confidence<\/li><\/ul>\n\n\n\n<p>(Shortform note: contrast this with the company Amazon, which famously largely ignores quarter-to-quarter earnings to reinvest into further growth and market domination.)<\/p>\n\n\n\n<p>This short-term thinking is important when rewarding people for activities that are ideally done over the long term, like education and personal health. If students get a prize for reading three books, they may focus more on the short-term reward and less on the benefit of long-term love of learning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When Carrots Do Work<\/h2>\n\n\n\n<p>Pink admits that carrots and sticks do work well in certain conditions.<\/p>\n\n\n\n<p>First, workers need a <strong>secure<\/strong> <strong>baseline<\/strong> of compensation and work environment. If a worker is constantly anxious about how she\u2019s going to put food on the table, she\u2019ll find it hard to concentrate, no matter how enjoyable the task is.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Extrinsic Rewards for Routine Tasks<\/strong><\/h3>\n\n\n\n<p><strong>Extrinsic rewards work when the task at hand is routine and doesn\u2019t involve creative thinking<\/strong>. Here, rewards don\u2019t threaten <a href=\"https:\/\/www.shortform.com\/blog\/intrinsic-motivation-psychology\/\">intrinsic motivation<\/a> because <em>there is little intrinsic motivation to be undermined<\/em>. Imagine doing a routine job on an assembly line.<\/p>\n\n\n\n<p>You can make this work in your favor by promising rewards for work that is dull. For instance, if you need your team to pitch in on package shipping over the weekend, promise a party at the end.<\/p>\n\n\n\n<p>Even better, supplement the reward with these three items:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Explain why the task is important. <\/strong>Talk about the larger purpose of the work and how it helps achieve your organization\u2019s mission.<\/li><li><strong>Acknowledge that the task is boring.<\/strong> This establishes empathy (\u201cthe boss knows what we\u2019re going through\u201d) and helps people understand this is the exception in your working relationship.<\/li><li><strong>Allow autonomy in completion of the task. <\/strong>When the task is boring, give people freedom in how exactly to execute the task.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Extrinsic Rewards for Non-Routine, Creative Tasks<\/strong><\/h3>\n\n\n\n<p>Creative tasks are more likely to be driven by intrinsic motivation, which can be undermined by extrinsic rewards. The author gives a few ways to give rewards without dampening motivation:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Try to avoid the \u201cif-then\u201d reward, where you announce beforehand that the reward is conditional on completion of the creative task. Instead, <strong>give an <\/strong><strong><em>unexpected <\/em><\/strong><strong>reward given after the task is finished.<\/strong> Because it\u2019s unexpected, the reward is less likely to undermine intrinsic motivation while the task is being completed.&nbsp;<\/li><li><strong>Use nontangible rewards. <\/strong>Instead of cash, give positive feedback, which unlike money can actually <em>increase <\/em>intrinsic motivation.<\/li><li><strong>Provide useful feedback. <\/strong>Be specific and praise effort and strategy, rather than the outcome. For example, rather than saying, \u201cgreat job, you completed the task like I said,\u201d say \u201cThe initiative you took was inspiring, and I like your design choice here.\u201d<\/li><\/ul>\n\n\n\n<p>All these rewards can increase <a href=\"https:\/\/www.shortform.com\/blog\/happiness-in-the-workplace\/\">employee happiness<\/a> without dampening intrinsic motivation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the carrot and stick motivation? Is the reward-and-punishment approach to motivation still effective? Carrot and stick motivation is an old-school motivational approach that involves offering rewards for desirable behavior, and inflicting punishment for undesirable behavior. According to Daniel H. Pink, the author of Drive: The Surprising Truth About What Motivates Us, the carrot and stick approach is still generally effective but carrots (extrinsic rewards) aren&#8217;t the main driver of performance. Rather, they act as a &#8220;baseline reward&#8221; or a &#8220;hygiene factor.&#8221; In this article, we&#8217;ll take a look at the psychology behind the carrot and stick motivation approach<\/p>\n","protected":false},"author":7,"featured_media":43378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42,9,30],"tags":[482],"class_list":["post-48097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motivation","category-psychology","category-work","tag-drive","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does the Carrot and Stick Motivation Model Still Work? - Shortform Books<\/title>\n<meta name=\"description\" content=\"The carrot and stick motivation model is effective, but &quot;carrots&quot; aren&#039;t the main driver of performance\u2014they act as a &quot;hygiene factor.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/carrot-and-stick-motivation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does the Carrot and Stick Motivation Model Still Work?\" \/>\n<meta property=\"og:description\" content=\"The carrot and stick motivation model is effective, but &quot;carrots&quot; aren&#039;t the main driver of performance\u2014they act as a &quot;hygiene factor.&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/carrot-and-stick-motivation\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-28T18:51:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-09T19:18:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/carrot-on-a-stick.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"644\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darya Sinusoid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darya Sinusoid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/carrot-and-stick-motivation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/carrot-and-stick-motivation\/\"},\"author\":{\"name\":\"Darya Sinusoid\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\"},\"headline\":\"Does the Carrot and Stick Motivation Model Still Work?\",\"datePublished\":\"2021-08-28T18:51:00+00:00\",\"dateModified\":\"2021-09-09T19:18:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/carrot-and-stick-motivation\/\"},\"wordCount\":907,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/carrot-and-stick-motivation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/carrot-on-a-stick.jpg\",\"keywords\":[\"Drive\"],\"articleSection\":[\"Motivation\",\"Psychology\",\"Work\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/carrot-and-stick-motivation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/carrot-and-stick-motivation\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/carrot-and-stick-motivation\/\",\"name\":\"Does the Carrot and Stick Motivation Model Still Work? 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