{"id":47535,"date":"2021-08-30T06:22:25","date_gmt":"2021-08-30T10:22:25","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=47535"},"modified":"2021-09-06T06:54:28","modified_gmt":"2021-09-06T10:54:28","slug":"non-complacent","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/non-complacent\/","title":{"rendered":"How to Keep Your Business Afloat: Be Non-Complacent"},"content":{"rendered":"\n

In an ever-changing and fast moving world, how can you keep your organization alive? Is it bad for your company to always be changing?<\/p>\n\n\n\n

In their fable about leading change, John Kotter and Holger Rathgeber talk about the importance of being non-complacent. The authors stress that leading one successful change doesn’t mean that your organization is safe\u2014you need to be sure that your changes stick and that you’re ready to change again if need be.<\/p>\n\n\n\n

Continue reading to learn what John Kotter and Holger Rathgeber had to say about being non-complacent in their fable Our Iceberg Is Melting. <\/em><\/p>\n\n\n\n\n\n\n\n

Adopt Non-Complacency<\/strong><\/h2>\n\n\n\n

In the fable Our Iceberg Is Melting, <\/em>a penguin named Fred noticed that the iceberg in which the colony lives was riddled with cracks. He first called together a meeting to initialize change, then another penguin named Louis worked to put together a team. The third step was to put together a plan, which was to leave the iceberg. The fourth step was to convince the rest of the colony that the idea was the best option for them, and the fifth was to learn to overcome setbacks<\/a> in their plan and to become resilient to failure. This article will discuss the sixth step, which is to develop a non-complacent mindset.<\/p>\n\n\n\n

In the last two chapters of the fable, we\u2019ll see both the short-term and long-term outcomes of the penguin colony\u2019s vision. In the short term, the colony successfully moves to a new iceberg and settles on it, which could have been the end of the story. <\/p>\n\n\n\n

However, we\u2019ll also see that the colony doesn\u2019t <\/em>settle back into its old way of life. Scouts keep exploring, looking for new icebergs, and the penguins make sure they\u2019re always ready to move again. In other words, the colony doesn\u2019t slip back into dangerous complacency. <\/strong><\/p>\n\n\n\n

Looking to the future and identifying potential threats is part of the commonly used SWOT analysis<\/a>: Before making any major change at your company, evaluate its Strengths, Weaknesses, Opportunities, and Threats.

Blockbuster Video is a prime example of the dangers of complacency and underestimating potential threats. In 2000, the video rental giant had a chance to buy Netflix<\/a> for only $50 million. However, Blockbuster\u2019s CEO was complacent\u2014he thought that Netflix was a harmless novelty, rather than the future of the industry. He turned down the offer.

In 2010, just 10 years later, Blockbuster declared bankruptcy. They\u2019d been forced out of the market by delivery and streaming services, most notably Netflix itself.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The New Iceberg<\/strong><\/h3>\n\n\n\n

The scouts found a new iceberg that would be suitable for the colony and, with winter just starting to set in, the penguins finally made their move. <\/p>\n\n\n\n

There were some issues with the new iceberg: The fishing grounds were unfamiliar, and the wind in some places was colder than expected. However, those problems weren\u2019t as terrible as some of the penguins\u2014particularly the older ones\u2014had feared.<\/strong> The difficulties were completely manageable; and, more importantly, this new iceberg wasn\u2019t in danger of breaking up. <\/p>\n\n\n\n

The penguins had realized their vision.<\/p>\n\n\n\n

Manage Your Fear Response<\/a><\/strong>

For people (and penguins), fear is a survival instinct\u2014it\u2019s hardwired into us because it saved our ancestors from deadly dangers. Even though most situations we face nowadays probably aren\u2019t matters of life and death, the fear response doesn\u2019t know that. That\u2019s why we tend to jump to worst-case scenarios and blow our worries out of proportion; because we\u2019re trying to protect ourselves from dangers that don\u2019t exist anymore.

Jack Canfield\u2019s book The Success Principles<\/em><\/a> <\/em>suggests a two-step process to examine your fears, and recognize that they\u2019re coming from you, rather than any external danger:<\/strong>

1. Write down your fear.<\/strong> Be sure to focus on what you\u2019re afraid of doing<\/em>, rather than just what you\u2019re afraid of. For example, instead of saying \u201cI\u2019m afraid of phone calls,\u201d write \u201cI\u2019m afraid of talking on the phone.\u201d

2. Reframe your fear.<\/strong> Complete the following sentence using the fear that you wrote down in step 1: I want to _______, but I scare myself by imagining ______.<\/em> The wording is important, because it emphasizes that you\u2019re the one stopping yourself. <\/strong>Continuing the previous example, you might write, \u201cI want to call my friend, but I scare myself by imagining an awkward conversation.\u201d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

The New Way of Life<\/strong><\/h3>\n\n\n\n

That could be the end of the story, but the penguins have one more important lesson to teach: Don\u2019t get complacent. <\/strong><\/p>\n\n\n\n

Instead of just settling in on their new iceberg to continue life as usual, the penguins fully embraced their new, nomadic lifestyle\u2014the scouts went out again and found an even bigger, better iceberg. The colony didn\u2019t have nearly as much trouble moving a second time, because they\u2019d grown used to change. <\/strong><\/p>\n\n\n\n

In the long run, the colony worked their new nomadic lifestyle into every aspect of their society. For example, the school started teaching scouting as a subject. Furthermore, the penguins decided that scouts should get extra fish as a sign of appreciation for their hard work\u2014and, as a result, they had more volunteers than they knew what to do with. <\/p>\n\n\n\n

However, as far as Louis was concerned, the single most remarkable change was how much the penguins had embraced the idea <\/em>of change\u2014they all understood that change was sometimes necessary, and they knew how to make it happen. <\/p>\n\n\n\n

The lesson from this final section is simple: Your job isn\u2019t done just because you accomplished your goal. <\/strong>You have two things left to do:

1. Make sure that the changes you\u2019ve made are going to stick, like how the penguins reworked their society to include scouting education and incentives for future generations.
2. Be ready to undergo this whole process again.

The world is constantly changing; you must be ready to change along with it.<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

In an ever-changing and fast moving world, how can you keep your organization alive? Is it bad for your company to always be changing? In their fable about leading change, John Kotter and Holger Rathgeber talk about the importance of being non-complacent. The authors stress that leading one successful change doesn’t mean that your organization is safe\u2014you need to be sure that your changes stick and that you’re ready to change again if need be. Continue reading to learn what John Kotter and Holger Rathgeber had to say about being non-complacent in their fable Our Iceberg Is Melting.<\/p>\n","protected":false},"author":8,"featured_media":47568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,79,14],"tags":[476],"class_list":["post-47535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-entrepreneurship","category-management","tag-our-iceberg-is-melting","","tg-column-two"],"yoast_head":"\nHow to Keep Your Business Afloat: Be Non-Complacent - Shortform Books<\/title>\n<meta name=\"description\" content=\"In their fable Our Iceberg Is Melting, Kotter and Rathgeber stress the importance of being non-complacent. 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