{"id":47290,"date":"2021-09-09T05:19:00","date_gmt":"2021-09-09T09:19:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=47290"},"modified":"2021-09-21T13:39:16","modified_gmt":"2021-09-21T17:39:16","slug":"influence-customer","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/influence-customer\/","title":{"rendered":"6 Tips for Influencing Customer Perceptions"},"content":{"rendered":"\n

What role does first impression play in sales success<\/a>? What is the key to imparting a good first impression when dealing with customers? <\/p>\n\n\n\n

You can greatly increase the likelihood of a sale if you make a good first impression. To this end, appeal to your customer\u2019s subconscious mind<\/a> with cues that lead her to think you\u2019re professional, in control, and an expert in your field. You can do this by harnessing the power of suggestion, which plants ideas and beliefs in a person\u2019s subconscious mind with subtle social cues.<\/p>\n\n\n\n

In this article, we’ll look at some tips on how to influence<\/a> customer perception.<\/p>\n\n\n\n\n\n\n\n

Present Yourself and Your Product Professionally<\/strong><\/h2>\n\n\n\n

When you\u2019re presenting any idea, product, or service, your customer sees you as an extension of it. Your appearance reflects on your product\u2014if you present professionally, your customer will see your product or company as professional also. <\/p>\n\n\n\n

First impressions matter and 95 percent of a first impression is determined by a person\u2019s clothing. Therefore, dressing professionally and neatly are key to influencing customer perception and increase the likelihood of purchase. In addition, be punctual, organized, and polite. If you are late, disheveled, unorganized, or poorly prepared, your customer will think your product or company is of lower quality.\u00a0<\/p>\n\n\n\n

Additionally, present your product cleanly, neatly, and in an organized fashion. Materials should look well-kept; no coffee stains on your brochures or broken pieces. <\/p>\n\n\n\n

Organize Your Office<\/strong><\/h2>\n\n\n\n

If a prospect is meeting you at your place of business, be sure your offices are up-to-date, comfortable, and clean. Again, your customer will associate these qualities with your product.<\/p>\n\n\n\n

Even if you don\u2019t meet customers at your office, always keep your desk organized and clean. When you have an orderly office, you come across as a successful person, and even if you\u2019re the only one to see it, an organized desk will tell your subconscious that you\u2019re competent and in charge. <\/p>\n\n\n\n

Additionally, of course, having an organized desk simply makes your job easier. Focus is the key to productivity, and an uncluttered desk allows you to focus on one task at a time. <\/p>\n\n\n\n

Convey Energy<\/strong><\/h2>\n\n\n\n

People are drawn to energetic people, as energy indicates enthusiasm, and a sale is merely a transfer of enthusiasm, <\/strong>whereby a salesperson transfers her excitement for her product into the minds of her customers. There are many ways to convey energy. Some basics are:<\/p>\n\n\n\n