{"id":47231,"date":"2021-09-02T07:13:00","date_gmt":"2021-09-02T11:13:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=47231"},"modified":"2021-09-07T14:23:21","modified_gmt":"2021-09-07T18:23:21","slug":"organizational-purpose","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/organizational-purpose\/","title":{"rendered":"How to Stay True to Your Organizational Purpose"},"content":{"rendered":"\n<p>What is <a href=\"https:\/\/www.shortform.com\/blog\/organizational-purpose-2\/\">organizational purpose<\/a>? Do you feel like you often lose sight of <a href=\"https:\/\/www.shortform.com\/blog\/your-life-purpose\/\">your purpose<\/a> as change gets in the way? <\/p>\n\n\n\n<p>Organizational purpose is the grand vision of an organization that pulls its different functions together. Although most businesses will <a href=\"https:\/\/www.shortform.com\/blog\/having-a-purpose-in-life\/\">have a purpose<\/a>, many struggle to stay true to it as circumstances get in the way.<\/p>\n\n\n\n<p>There are five techniques to stay true to your and your organization&#8217;s orienting purpose as you navigate change. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Technique #1: Regularly Remind Yourself of Your Purpose<\/strong><\/h2>\n\n\n\n<p>It\u2019s common for everyday life to get in the way of your purpose, but when you put your purpose on the back burner, your life starts to lose meaning. Here are some ways to keep your purpose at the forefront of your mind:<\/p>\n\n\n\n<p><strong>1. Use a physical object to symbolize your organizational purpose.<\/strong> Choose something you see every day, and for extra accountability, something that\u2019s public, so people will check in with you about your progress.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>(Shortform example: If your purpose is to keep your family safe and healthy, you might put a picture of your children in your wallet.)<\/li><\/ul>\n\n\n\n<p><strong>2. Add purpose reminders to existing rituals.<\/strong> You already have rituals in your personal and professional life that you do regularly\u2014if you can imbue them with purpose, you\u2019ll encourage yourself to connect with it regularly.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, if holding a staff meeting every Tuesday morning is a ritual for your organization, you might add an extra five minutes to the agenda to discuss purpose.<\/li><\/ul>\n\n\n\n<p><strong>3. Start new rituals.<\/strong> You can design a ritual entirely around a purpose.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, when Alexander\u2019s purpose was to get physically stronger, he created a ritual in which every time he saw a TV ad for a health product, he did push-ups.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Technique #2: Reconcile Organizational Purposes<\/strong><\/h2>\n\n\n\n<p>Everyone in your organization holds purposes, and they may not all be the same. Figuring out how these purposes all fit together will prevent them from conflicting with each other as you tackle <a href=\"https:\/\/www.shortform.com\/blog\/adaptive-change\/\">adaptive change<\/a>.<\/p>\n\n\n\n<p>Reconciling purposes can be uncomfortable\u2014giving ground feels disloyal to the purpose\u2014but your only other choices are to keep quiet about your purpose (and make no change) or leave the organization for one that shares the same purpose.<\/p>\n\n\n\n<p>Here are the steps to reconciling purposes:<\/p>\n\n\n\n<p><strong>1. Determine other people\u2019s purposes. <\/strong>To do this, consider the organization from their perspective\u2014what are their priorities?<\/p>\n\n\n\n<p><strong>2. Share your purposes concretely and specifically.<\/strong> Observe how everyone else reacts.<\/p>\n\n\n\n<p><strong>3. Reconcile. <\/strong>Tweak your purpose so it better matches up with everyone else\u2019s. (This isn\u2019t abandoning <a href=\"https:\/\/www.shortform.com\/blog\/what-you-stand-for\/\">what you stand for<\/a>; it\u2019s a way of getting things done). You might:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Move in a more roundabout way towards your purpose.<\/strong> For example, a car company\u2019s environment manager\u2019s purpose is to develop an emissions-free vehicle. She may have to additionally embrace the purpose of profit so that the company can stay open long enough to develop her dream vehicle.<\/li><li><strong>Sacrifice parts of your purpose.<\/strong> For example, Alexander and his wife have different ideas on how to best parent. Alexander has had to stop some of the practices that conflict with his wife\u2019s.<\/li><li><strong>Frame your purpose in a new way to appeal to those who are skeptical or oppose you. <\/strong>For example, if your purpose is to reform the healthcare system, when you present your ideas to conservatives, tell them about how the reform will save money (versus the moral argument you might use on liberals).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Technique #3: Reflect on Ethics<\/strong><\/h2>\n\n\n\n<p>The third technique is to consider how far you\u2019re willing to go to achieve your purpose, because <a href=\"https:\/\/www.shortform.com\/blog\/know-your-purpose\/\">pursuing your purpose<\/a> can lead to ethical dilemmas. For example, if the most effective intervention is to do something morally questionable, should you do it?<\/p>\n\n\n\n<p>There\u2019s no formula to determine the ethical benefits and costs when choosing a course of action\u2014you have to decide for yourself. Consider the following two factors when making your decision:<\/p>\n\n\n\n<p><strong>1. Scope of harm to others.<\/strong> As we\u2019ve learned, adaptive change inevitably creates a loss for certain parties. Consider how much harm you\u2019re prepared to do in the name of your purpose.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, Abraham Lincoln knew that people would die in the Civil War, but his purpose of saving the union was worth it to him.<\/li><\/ul>\n\n\n\n<p><strong>2. Scope of harm to yourself.<\/strong> When you sacrifice a value or loyalty, you\u2019ll damage your self-image. Consider how much harm you\u2019ll wreck on yourself if you do things that feel wrong.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, if one of your values is \u201ctheft is immoral,\u201d but your children are starving, you might be willing to violate that value in the service of your purpose of protecting your children. If the circumstances <em>aren\u2019t <\/em>so dire and you steal food, you might feel bad about yourself.<\/li><\/ul>\n\n\n\n<p>Re-evaluate the costs and benefits <em>every time<\/em> your purpose brings up an ethics conundrum because if you unilaterally decide the ends <em>always <\/em>justify the means, you\u2019ll do more harm than you need to.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Technique #4: Hold Both Purpose <\/strong><strong><em>and <\/em><\/strong><strong>Ambition<\/strong><\/h2>\n\n\n\n<p>The fourth technique for maintaining your momentum during adaptive change is to embrace your ambitions <em>and<\/em> your purpose to authentically be your whole self.<\/p>\n\n\n\n<p>You might feel embarrassed about your purpose (some industries paint purpose-servers as \u201cdo-gooders\u201d) or guilty about your ambitions (some industries frown on the selfishness required in ambition). Don\u2019t let these feelings limit you\u2014<strong>there\u2019s no reason you can\u2019t serve <\/strong><strong><em>both <\/em><\/strong><strong>your ambition <\/strong><strong><em>and <\/em><\/strong><strong>a purpose that goes beyond yourself. <\/strong>Sometimes there will be moments of conflict (for example, you need to work late one night so can\u2019t spend time with your family) but for the most part, you can have both.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Technique #5: Avoid Pitfalls<\/strong><\/h2>\n\n\n\n<p>The last technique to maintain your purpose is to watch out for traps. There are four pitfalls to avoid when it comes to serving your purpose:<\/p>\n\n\n\n<p><strong>1. Single-mindedness.<\/strong> When you get so committed to your purpose that you can\u2019t see beyond it, you start to become insensitive to opposition and compromise, which could ultimately doom your purpose.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, when the Clintons proposed radical healthcare reform, they were so single-minded about it that they couldn\u2019t see that it would never pass. Instead of amending it to make it less threatening, they stuck to their initial proposal, and it didn\u2019t go through.<\/li><\/ul>\n\n\n\n<p><strong>2. Martyrdom.<\/strong> Being \u201ckilled\u201d (fired, in a professional context) for your purpose might be something you\u2019re willing to risk if you\u2019re truly committed to it. However, martyrdom doesn\u2019t further your purpose\u2014once you\u2019re out of the way, people can forget about you and your purpose, and it\u2019ll never be realized.<\/p>\n\n\n\n<p><strong>3. Self-righteousness.<\/strong> If you&#8217;re so vocal about your purpose and its rightness that you annoy people, they can become resistant to it for three reasons:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>They like to oppose things.&nbsp;<\/li><li>They&#8217;ve had bad experiences with self-righteous authority in the past.<\/li><li>They can\u2019t take any ownership of the purpose because you have it all.&nbsp;<\/li><\/ol>\n\n\n\n<p><strong>4. Overemphasis.<\/strong> People will get tired of talking about the purpose if you bring it up too often. Only remind them of it when it\u2019s relevant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is organizational purpose? Do you feel like you often lose sight of your purpose as change gets in the way? Organizational purpose is the grand vision of an organization that pulls its different functions together. Although most businesses will have a purpose, many struggle to stay true to it as circumstances get in the way. There are five techniques to stay true to your and your organization&#8217;s orienting purpose as you navigate change.<\/p>\n","protected":false},"author":7,"featured_media":44140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,14],"tags":[468],"class_list":["post-47231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-management","tag-the-practice-of-adaptive-leadership","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Stay True to Your Organizational Purpose - Shortform Books<\/title>\n<meta name=\"description\" content=\"Are you stuck in mission drift? Here are five techniques to stay true to your and your organizational purpose as you navigate change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/organizational-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Stay True to Your Organizational Purpose\" \/>\n<meta property=\"og:description\" content=\"Are you stuck in mission drift? Here are five techniques to stay true to your and your organizational purpose as you navigate change.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/organizational-purpose\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-02T11:13:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-07T18:23:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/purpose.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darya Sinusoid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darya Sinusoid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/organizational-purpose\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/organizational-purpose\/\"},\"author\":{\"name\":\"Darya Sinusoid\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\"},\"headline\":\"How to Stay True to Your Organizational Purpose\",\"datePublished\":\"2021-09-02T11:13:00+00:00\",\"dateModified\":\"2021-09-07T18:23:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/organizational-purpose\/\"},\"wordCount\":1197,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/organizational-purpose\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/purpose.jpg\",\"keywords\":[\"The Practice of Adaptive Leadership\"],\"articleSection\":[\"Business\",\"Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/organizational-purpose\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/organizational-purpose\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/organizational-purpose\/\",\"name\":\"How to Stay True to Your Organizational Purpose - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/organizational-purpose\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/organizational-purpose\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/purpose.jpg\",\"datePublished\":\"2021-09-02T11:13:00+00:00\",\"dateModified\":\"2021-09-07T18:23:21+00:00\",\"description\":\"Are you stuck in mission drift? 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