{"id":47205,"date":"2021-08-27T19:56:00","date_gmt":"2021-08-27T23:56:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=47205"},"modified":"2021-08-30T14:54:55","modified_gmt":"2021-08-30T18:54:55","slug":"strategic-discussion","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/strategic-discussion\/","title":{"rendered":"How to Have an Effective Strategic Discussion"},"content":{"rendered":"\n<p>What is a strategic discussion? How do you create the right environment for strategic discussions?<\/p>\n\n\n\n<p>A strategic discussion is an interchange of ideas with the goal of gaining insights that will help a company progress towards its objectives. The best environment for strategic discussions is one that is interactive and includes very few people in the room.<\/p>\n\n\n\n<p>Read on to learn more about how to conduct an effective strategic discussion.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Can You Have an Effective Strategic Discussion<\/strong>?<\/h2>\n\n\n\n<p>A \u201chealthy\u201d work environment\u2014good communication, happy employees\u2014is necessary for strategic success. The CEO needs to be able to have an open and collaborative relationship with those working under him, and so on, all the way down to low-level managers and employees. To foster this collaboration and deftly respond to new challenges, <strong>discuss issues and review strategy in the open<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The best way to do this is to have an <em>open strategic discussion. <\/em>This should be a regular event. Your strategic discussion should focus on simple strategic questions and don\u2019t expect to come up with an entirely new strategy in one fell swoop\u2014strategy is a continuous process of innovation, discovery, and review of existing systems. Here are a few suggestions to improve strategic discussions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Don\u2019t have too many people in the room\u2014five is enough for a strategic meeting of this kind. If there are too many people involved in a meeting, it\u2019s likely that most of them won\u2019t be experts in the strategy that\u2019s discussed.<\/li><li>Don\u2019t let attendees bring too many materials\u2014there\u2019s usually no need for a pitch deck. Three pages of notes to share is the upper bounds of what\u2019s acceptable. This way, meeting attendees can stay away from long presentations in favor of more open discussions with one another.<\/li><li>Talk about similar questions at each meeting:<ul><li>Is the company winning?&nbsp;<\/li><li>How do we know whether it\u2019s winning?&nbsp;<\/li><li>If it is, how do we extend our lead?&nbsp;<\/li><li>If not, how do we find victory?&nbsp;<\/li><li>What innovation looks promising?&nbsp;<\/li><li>What are external and internal threats to success?<\/li><\/ul><\/li><li>Spend a few hours discussing.&nbsp;<\/li><\/ul>\n\n\n\n<p>If your company isn\u2019t used to having an open strategic discussion, implementing one isn\u2019t simple\u2014people are taught to work in one way, and it\u2019s not easy to start receiving and giving feedback in a different way. For instance, managers are often taught in meetings that they have to <em>present <\/em>plans and then <em>defend <\/em>them, not openly strategize with their team. However, if you emphasize this new, interactive meeting style over a period of months, your team will adjust and come to enjoy it.&nbsp;<\/p>\n\n\n\n<p>In the strategic discussion, <strong>people will start to think more about the strategy of the company. <\/strong>Before, when people had to defend their ideas with a detailed presentation, they were likely more concerned about presenting well and avoiding embarrassment than formulating strategy. With the pressure of presentation removed, people feel more confident about suggesting new strategies and contemplating potential strategies deeply. This new attitude spills out of formal meetings and into the course of the business day.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A System for Communication<\/strong><\/h3>\n\n\n\n<p>To avoid confusion, create a standard set of principles for every strategic discussion. For example, P&amp;G created these principles to facilitate strategic discussions:<\/p>\n\n\n\n<p><strong>#1: The consumer is king.<\/strong><\/p>\n\n\n\n<p>In many ways, this is a restatement of the winning aspirations of the company. When making business decisions, every part of the company should focus first on consumers and their potential response to the decision at hand, whether it concerns innovation, branding, or investments.&nbsp;<\/p>\n\n\n\n<p><strong>#2: Find big value and cost gaps.<\/strong><\/p>\n\n\n\n<p>Everything you offer to a consumer has a cost to you as well. You want the value to the consumer to be much bigger than the cost to you. You also want this gap to be bigger than all of your competitors&#8217;.\u00a0\u00a0<\/p>\n\n\n\n<p><strong>#3: Win at the store and at home.<\/strong><\/p>\n\n\n\n<p>There are two \u201cmoments of truth\u201d when the customer is going to make up their mind about a product\u2014when the consumer first goes to the store and sees your product, and when the consumer first uses your product. A lot of companies focus on the second moment. But the first one is just as important, if not more so\u2014your product needs to be on the best shelf, have the best packaging, and always be in stock. This is a task for every level of the company.&nbsp;<\/p>\n\n\n\n<p>P&amp;G execs burn these messages into the brains of P&amp;G employees at every level. They communicate them clearly, and these standards have led to success.&nbsp;<\/p>\n\n\n\n<p>Once this communication existed, it was relatively easy for P&amp;G to figure out their priorities. They invested in innovation and consumer research, and they created a specific framework to build up their brands, among other new initiatives. These strategies came out of open discussions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A System for Measuring Progress<\/strong><\/h3>\n\n\n\n<p>It\u2019s difficult to continue to generate ideas for new strategies if you don\u2019t have a clear sense of how much progress you\u2019re making. Especially in a big company, it\u2019s hard to see how the ideas from your strategic discussion are implemented and how they affect the overall bottom-line of the company.&nbsp;<\/p>\n\n\n\n<p>When you create a strategy, establish expected outcomes and a way to measure results against those outcomes. For example, your company could set a target of selling $1 million worth of shampoo in the first year after launch. This is much more effective than a vague goal of \u201cincreasing market share.\u201d You should invest in and create measuring systems that deliver data on the success of your company\u2019s strategies. Once the data comes in, the people who conceived those strategies can better understand where they went right and wrong and learn from that.\u00a0<\/p>\n\n\n\n<p>Additionally, never use a single outcome to determine your success. Establish goals related to every department to ensure your company\u2019s overarching strategies are well-rounded.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a strategic discussion? How do you create the right environment for strategic discussions? A strategic discussion is an interchange of ideas with the goal of gaining insights that will help a company progress towards its objectives. The best environment for strategic discussions is one that is interactive and includes very few people in the room. Read on to learn more about how to conduct an effective strategic discussion.<\/p>\n","protected":false},"author":10,"featured_media":15072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,14],"tags":[472],"class_list":["post-47205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-management","tag-playing-to-win","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Have an Effective Strategic Discussion - Shortform Books<\/title>\n<meta name=\"description\" content=\"Strategic discussions spur innovation and help companies generate ideas. 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