{"id":47171,"date":"2021-08-18T18:10:00","date_gmt":"2021-08-18T22:10:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=47171"},"modified":"2021-08-30T14:55:13","modified_gmt":"2021-08-30T18:55:13","slug":"strategic-choice-cascade","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/strategic-choice-cascade\/","title":{"rendered":"The 5 Elements of the Strategic Choice Cascade"},"content":{"rendered":"\n

What is the strategic choice cascade from Playing to Win<\/em>? How can you apply the strategic choice cascade?<\/p>\n\n\n\n

The strategic choice cascade sets out five key questions that companies must answer before they can effectively make the right strategic choices. The answers to these questions will help companies develop winning strategies. You can only apply the cascade effectively when you make each strategic choice with the goal of winning and not simply competing.<\/p>\n\n\n\n

Read on to learn more about the key elements of the strategic choice cascade.<\/p>\n\n\n\n\n\n\n\n

The Strategic Choice Cascade<\/strong><\/h2>\n\n\n\n

In Playing to Win, <\/em>authors A.G. Lafley and Roger Martin outline the strategic choice cascade concept that involves making winning choices in an<\/strong> action plan for success<\/a> in business.<\/strong> They developed the strategic choice cascade while working together as the CEO of and a consultant at Proctor and Gamble (P&G) between 2000 and 2009. <\/p>\n\n\n\n

The strategic choice cascade answers five questions:<\/strong><\/p>\n\n\n\n

  1. What is your business\u2019s purpose, or \u201cwinning aspiration\u201d?<\/li>
  2. What are your target markets?<\/li>
  3. How do you succeed in those markets? <\/li>
  4. What capabilities does your company need in order to \u201cwin\u201d?<\/li>
  5. How should you manage your company in order to \u201cwin\u201d?<\/li><\/ol>\n\n\n\n

    Each question in the strategic choice cascade tumbles down towards the next, while also helping to refine the answers to the previous questions. <\/strong><\/p>\n\n\n\n

    In large companies, many individual choices and larger cascades function at once and in conversation with one another. For example, one specific brand strategy may connect with a larger sector strategy, which connects with a company-wide strategy. Each cascade locks together to form a larger group of cascades that determine the overall success of the company. <\/p>\n\n\n\n

    All employees, from the CEO to a retail salesperson, have to make strategic choices. Consider how a retail employee makes cascade choices:<\/p>\n\n\n\n