{"id":46667,"date":"2021-08-21T10:38:42","date_gmt":"2021-08-21T14:38:42","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=46667"},"modified":"2021-08-28T10:59:30","modified_gmt":"2021-08-28T14:59:30","slug":"switch-by-chip-and-dan-heath","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/switch-by-chip-and-dan-heath\/","title":{"rendered":"Switch by Chip and Dan Heath: Book Overview"},"content":{"rendered":"\n<p>What does <em>Switch<\/em> by Chip and Dan Heath teach us about sustainable change? How can we create change that lasts?<\/p>\n\n\n\n<p>In <em>Switch<\/em>, Chip and Dan Heath discuss how change works, how to <a href=\"https:\/\/www.shortform.com\/blog\/motivate-change\/\">motivate change<\/a> in yourself and others, and how to create sustainable change by <a href=\"https:\/\/www.shortform.com\/blog\/how-to-overcome-obstacles\/\">overcoming obstacles<\/a> and making change as easy as possible.<\/p>\n\n\n\n<p>Here is a brief overview of <em>Switch<\/em> by Chip and Dan Heath.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><em>Switch<\/em> by Chip and Dan Heath<\/h2>\n\n\n\n<p>We often don\u2019t know <em>why<\/em> changes succeed or fail\u2014we just know that they do. As it turns out, sustainable change follows a pattern that can be applied again and again to help you <a href=\"https:\/\/www.shortform.com\/blog\/steps-to-achieve-your-goals\/\">reach your goals<\/a>, spark organizational shifts, and get people aligned with your ideas.<\/p>\n\n\n\n<p>The premise of change is simple: Nothing changes unless&#8230;something changes. However, the outcome is less simple. Despite your best efforts, some changes fail while others succeed\u2014and it\u2019s usually unclear why this happens.<\/p>\n\n\n\n<p>In <em>Switch<\/em>, Chip and Dan Heath assert that sustainable change depends on <em>three<\/em> essential elements: 1) your rational side, 2) your emotional side, and 3) the environment you shape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creating Sustainable Change<\/h3>\n\n\n\n<p>Creating a successful path toward change means keeping your rational and emotional sides moving forward together by eliminating instant-gratification distractions and removing any obstacles that might spark overanalysis. <strong>Interestingly, your environment can either work <\/strong><strong><em>independently of<\/em><\/strong><strong> or <\/strong><strong><em>in tandem with<\/em><\/strong><strong> your rational and emotional elements.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It can be an independent \u201cquick track\u201d to change. However, this only works if the environment is entirely foolproof and distraction-free. Not only is this difficult to achieve, but your rational and emotional sides aren\u2019t under control\u2014meaning any small distraction can irreversibly derail your progress toward change.<\/li><li>Environment is better as an<em> aid <\/em>to in-sync rational and emotional sides. This allows for distractions or unexpected obstacles\u2014when your rational and emotional sides are a balanced team, you can shake off problems and continue moving forward.<\/li><\/ul>\n\n\n\n<p>In <em>Switch<\/em>, Chip and Dan Heath share three ways to build support into <a href=\"https:\/\/www.shortform.com\/blog\/choose-your-own-path\/\">your path<\/a> toward sustainable change.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1) Build a Change-Supporting Environment<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.shortform.com\/blog\/the-first-way\/\">The first way<\/a> to smooth your path is to create <em>a change-supporting environment<\/em>\u2014that is, an environment that makes good behaviors <em>easier<\/em> to perform, and bad behaviors <em>harder <\/em>to perform. Create a change-supporting environment by modifying your routines or your space.<\/p>\n\n\n\n<p><strong>Change-supporting routines: <\/strong>Change up your routine to surround yourself with tools that make good behaviors easy and roadblocks that make bad behaviors difficult. Imagine you\u2019re trying to start running every morning and want to spend less on unhealthy food. Make good behaviors easier by setting your coffee to auto-brew at 7 a.m. so you\u2019ll <a href=\"https:\/\/www.shortform.com\/blog\/how-to-be-more-motivated\/\">be more motivated<\/a> to get up, and packing your lunch the night before so you don\u2019t order takeout at work again.&nbsp;<\/p>\n\n\n\n<p>Make bad behaviors more difficult by finding a running buddy you\u2019ll have to contact if you want to skip your run, and only ordering takeout with <em>one<\/em> specific credit card that you keep in an inconvenient place like your garden shed.<\/p>\n\n\n\n<p><strong>Change-supporting spaces:<\/strong> Physically rearranging your space can guide you toward performing more change-supporting behaviors.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>This might look like moving The Chair that sits by your back door and seems to gather clutter no matter what you do. If you remove this natural drop-zone, you\u2019ll likely find that your clutter gets put away where it belongs.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2) Create Change-Supporting Habits<\/h4>\n\n\n\n<p>In <em>Switch<\/em>, Chip and Dan Heath recognize that it\u2019s not always possible to change your environment\u2014in these cases, work on <a href=\"https:\/\/www.shortform.com\/blog\/building-habits\/\">building habits<\/a> that trigger <em>good <\/em>behaviors. <strong>When desired behaviors become <em>habitual, autopilot behaviors<\/em>, you\u2019ll naturally and effortlessly fall back on them to conserve rational energy.<\/strong><\/p>\n\n\n\n<p>At the base of good habit-building are \u201caction triggers.\u201d These are the<em> triggers <\/em>we set up to prompt a certain <em>action. <\/em>For example, \u201cWhen I leave work (trigger), I\u2019ll go to the gym (action).\u201d<\/p>\n\n\n\n<p><strong>Powerful habits come from combining <a href=\"https:\/\/www.shortform.com\/blog\/action-triggers\/\">action triggers<\/a> with <\/strong><strong><em>preloaded responses<\/em><\/strong><em>\u2014<\/em>practiced and memorized reactions. Your preloaded response happens <em>reflexively<\/em> in a situation that calls for it. Pairing action triggers with preloaded responses prevents you from getting lost in possible solutions or pulled off track by your emotional wants.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">How to Create a Preloaded Response&nbsp;<\/h5>\n\n\n\n<p>While creating preloaded responses, <a href=\"https:\/\/www.shortform.com\/blog\/reframe-your-thoughts\/\">reframe your thoughts<\/a> from \u201c<em>What<\/em> is the right thing to do?\u201d to \u201cWhat is my action trigger, and <em>how <\/em>can I get the right thing done?\u201d<\/p>\n\n\n\n<p><strong>Your action triggers need to be specific and visible\u2014otherwise, they won\u2019t be strong enough to trigger your preloaded response<\/strong><em>. <\/em>For example, you\u2019re trying to cut down on drinking.<strong> <\/strong>You identify <em>specific<\/em> situations where you\u2019ll be tempted to drink and create preloaded responses that make you do the right thing: not drink.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cWhen the waiter asks me what I would like to drink, I\u2019ll say seltzer.\u201d<\/li><li>\u201cWhen I\u2019m walking home after work, I\u2019ll take the long way to avoid passing the bar.\u201d<\/li><\/ul>\n\n\n\n<p>These triggers\u2014\u201cwhen the waiter asks me what I would like to drink\u201d and \u201cwhen I\u2019m walking home\u201d\u2014are specific enough to prompt your response. On the other hand, a vague action trigger such as, \u201cWhen I go out, I\u2019ll drink seltzer instead of wine,\u201d leaves room for deliberation: \u201cWe\u2019re at dinner, which isn\u2019t really <em>going out<\/em>. Just one glass of wine will be fine.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3) Leverage the Influence of Others<\/h4>\n\n\n\n<p>In <em>Switch<\/em>, Chip and Dan Heath explain how to use <em>the people around you<\/em> to support sustainable change. Humans, as social creatures, figure out how to behave by watching others\u2014when you\u2019re not sure how to react to a situation, you\u2019ll look for cues in the behavior of those around you. <strong>This means that behavior is <em>contagious<\/em> between people<\/strong>. There are three ways you can ensure that your environment sends contagious, change-supporting social signals.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Method #1: Broadcast Good (and Bad) Behavior<\/h5>\n\n\n\n<p>Get people on board with changes by broadcasting <em>just how many<\/em> people are performing change-supporting behaviors. People take this information as a <a href=\"https:\/\/www.shortform.com\/blog\/social-signaling\/\">social signal<\/a> that indicates what they <em>should <\/em>be doing\u2014and they feel ashamed when their actions fall short of this standard.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, an editor who wants a faster article turnaround creates a spreadsheet that\u2019s shared with all writers, so everyone can see others\u2019 progress. A lagging writer will see that her late work is the odd one out and will quickly speed up.&nbsp;<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Method #2: Give Shape to Ideas People Already Agree With<\/h5>\n\n\n\n<p>At times, your proposed change will be an idea that everyone already agrees with\u2014you just have to attach social signals to it in order to make it a widespread practice. When the idea has a concrete shape, it can be publicized and incorporated into common knowledge and opinion.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, in the 1980s the concept of \u201cdesignated drivers\u201d was virtually unheard of in the United States, though most people agreed there was a need for a safe way to get home after drinking. A public health professor asked TV writers to include designated drivers in their scripts\u2014attaching social signals to the idea. Within three years, <em>90%<\/em> of the American public knew, and used, designated drivers.&nbsp;<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Method #3: Get Change-Supporters Together&nbsp;<\/h5>\n\n\n\n<p>In <em>Switch<\/em>, Chip and Dan Heath explain that cultural changes can be difficult because they disrupt the \u201cway things are,\u201d which is often closely intertwined with people\u2019s <em>identities.<\/em> Put your efforts toward helping change-supporters find one another and cultivate a <em>new<\/em> identity and culture. In doing so, they\u2019ll feel more emboldened to speak up for change\u2014thus sending out social signals to a larger audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Imagine you\u2019re tasked with getting your corporate office on board with a <a href=\"https:\/\/www.shortform.com\/blog\/the-4-day-workweek\/\">four-day workweek<\/a>. A change-supporting employee comes into conflict with an anti-change employee who makes snide comments about her work ethic. You say, \u201cMaria, you should work with Sean (a change-supporter) on this project. I think you\u2019ll be better aligned in your values.\u201d Maria and Sean regularly discuss the perks of the shorter week, giving them the confidence to praise the system to colleagues, even those who are anti-change. Eventually, their <a href=\"https:\/\/www.shortform.com\/blog\/spread-ideas\/\">ideas spread<\/a> through the office, and everyone agrees to a four-day week.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion: Make Changes Stick<\/h3>\n\n\n\n<p>Getting your change in motion is half the battle\u2014now, turn your sights to making that change stick for the long term. In <em>Switch<\/em>, Chip and Dan Heath share three ways to accomplish this.&nbsp;<\/p>\n\n\n\n<p><strong>1) Reinforce change:<\/strong> Sustainable change doesn\u2019t happen in an instant\u2014it\u2019s a long process of repeated behaviors that slowly get closer to your goal. You can motivate continued attempts at change by celebrating behaviors, <em>no matter how small<\/em>, that represent progress toward the goal.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For personal goals, this might look like praising your daughter for letting her little sister <em>watch<\/em> her play\u2014although your end goal is getting her to share toys willingly.&nbsp;<\/li><li>In an organization, this might look like publicly thanking an employee for handing in her report using <em>all<\/em> of your new guidelines\u2014even though there are several mistakes.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>2) Give the change time to settle in:<\/strong> The beginning stages of change are the hardest simply because you\u2019re not used to them\u2014but you\u2019ll find that changes become acceptable and start to snowball as you give them time to settle in. This happens for two reasons:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The <em><a href=\"https:\/\/www.shortform.com\/blog\/mere-exposure-effect-example\/\">mere exposure effect<\/a><\/em>\u2014that is, the more you\u2019re exposed to something, the more you like it. For example, you may initially hate vegetables, but over time you come to appreciate their interesting flavors and textures.<\/li><li>When you repeat behaviors enough, you eventually attach your identity to those behaviors. This makes them easier to continue because you\u2019re acting in line with <em>who you believe you are<\/em>. For example, if you start running every day, you\u2019ll start to think of yourself as a runner\u2014which further motivates you to stick with running.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>3) Remember that change is a pattern: <\/strong>When change works, it\u2019s because you got your rational side, emotional side, and your path all on track\u2014change follows this pattern in all contexts. This knowledge helps you with change in two ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You&#8217;ve likely already made successful changes in your life. This means you\u2019ve used the change pattern before and <em>already know you can do it<\/em>. Keep this in mind to maintain your confidence when taking on new changes.&nbsp;<\/li><li>Going forward, your changes will have a higher success rate because you understand the three essential elements and know how to use their power to <a href=\"https:\/\/www.shortform.com\/blog\/support-change\/\">support change<\/a>.<\/li><\/ul>\n\n\n\n<p><em>Switch<\/em> by Chip and Dan Heath offers many insights into the <a href=\"https:\/\/www.shortform.com\/blog\/psychology-of-change\/\">psychology of change<\/a> and provides practical ways to create sustainable change for a lasting impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does Switch by Chip and Dan Heath teach us about sustainable change? How can we create change that lasts? In Switch, Chip and Dan Heath discuss how change works, how to motivate change in yourself and others, and how to create sustainable change by overcoming obstacles and making change as easy as possible. Here is a brief overview of Switch by Chip and Dan Heath.<\/p>\n","protected":false},"author":9,"featured_media":46673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,33,9],"tags":[465],"class_list":["post-46667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-people","category-psychology","tag-switch","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Switch by Chip and Dan Heath: Book Overview - Shortform Books<\/title>\n<meta name=\"description\" content=\"In Switch, Chip and Dan Heath discuss how you can create sustainable change by overcoming obstacles and making change as easy as possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/switch-by-chip-and-dan-heath\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Switch by Chip and Dan Heath: Book Overview\" \/>\n<meta property=\"og:description\" content=\"In Switch, Chip and Dan Heath discuss how you can create sustainable change by overcoming obstacles and making change as easy as possible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/switch-by-chip-and-dan-heath\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-21T14:38:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-28T14:59:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/switch-by-chip-and-dan-heath.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/switch-by-chip-and-dan-heath\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/switch-by-chip-and-dan-heath\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"Switch by Chip and Dan Heath: Book Overview\",\"datePublished\":\"2021-08-21T14:38:42+00:00\",\"dateModified\":\"2021-08-28T14:59:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/switch-by-chip-and-dan-heath\/\"},\"wordCount\":1788,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/switch-by-chip-and-dan-heath\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/08\/switch-by-chip-and-dan-heath.jpg\",\"keywords\":[\"Switch\"],\"articleSection\":[\"Books\",\"People\",\"Psychology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/switch-by-chip-and-dan-heath\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/switch-by-chip-and-dan-heath\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/switch-by-chip-and-dan-heath\/\",\"name\":\"Switch by Chip and Dan Heath: Book Overview - 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