{"id":46275,"date":"2021-08-15T08:30:00","date_gmt":"2021-08-15T12:30:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=46275"},"modified":"2021-08-25T17:56:53","modified_gmt":"2021-08-25T21:56:53","slug":"examples-of-emotional-advertising","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/examples-of-emotional-advertising\/","title":{"rendered":"5 Powerful Examples of Emotional Advertising"},"content":{"rendered":"\n<p>How does emotional advertising work? What are some great examples of emotional advertising that you can learn from?<\/p>\n\n\n\n<p>When people get emotional, they like to talk about how they\u2019re feeling. When they do this, they share details about what made them so emotional in the first place. Therefore, if you can make your product or idea trigger an emotional response, <strong>you\u2019ll get people talking not only about their feelings but about your product or idea, too.<\/strong><\/p>\n\n\n\n<p>Below you\u2019ll find some powerful examples of emotional advertising in action.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Examples of Emotional Advertising<\/h2>\n\n\n\n<p>The below examples of emotional advertising show how effective targeting emotions can be. When people feel emotional about something, they are much more likely to talk about it. As such, targeting emotions is one of the most effective marketing strategies. Here are some key examples of emotional advertising:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Denise Grady\u2019s Viral <em>New York Times <\/em>Article<\/strong><\/h3>\n\n\n\n<p>Over ten years, Denise Grady had written numerous articles about science for the New York Times. Her articles had always been popular but had never become truly \u201ccontagious\u201d\u2014until October 27, 2008, when one of her pieces went viral.<\/p>\n\n\n\n<p>The viral piece appeared to be quite dry. It was about fluid dynamics: specifically, how you can use a certain type of photography to capture an image of the airflow that\u2019s released by a human cough. It was a technical article that discussed complex scientific techniques. However, it spread like wildfire among the general population.<\/p>\n\n\n\n<p>The reason behind this article\u2019s virality was the photo that accompanied it. It was an image of a person coughing captured using the technology Grady discussed and showed a huge, visible plume of air emanating from the person\u2019s mouth. The photo was striking. It made people feel awed.&nbsp;<\/p>\n\n\n\n<p>As awe is a high-arousal emotion, the readers of the article were driven into a state of action by what they\u2019d seen. The action they chose was sharing the article with everyone they knew, thus making the piece go viral.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing a Charity<\/h3>\n\n\n\n<p>You could try to make people feel angry, which is a common tactic when trying to generate <a href=\"https:\/\/www.shortform.com\/blog\/word-of-mouth-marketing-strategy\/\">word of mouth<\/a> around a charitable, social, or political cause. For instance, imagine you\u2019re trying to promote a charity that wants to tackle child poverty. In your marketing, you could include the stories of real-life families who\u2019ve struggled to feed their children. At least some people will hear these stories and feel anger that families still struggle this way in the twenty-first century. Consequently, they\u2019ll be more likely to spread the word about your cause.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Old Spice Uses Humor<\/h3>\n\n\n\n<p>Another possibility is to focus on adding humor to your brand\u2019s slogan, TV ads, or radio spots. This will help you generate amusement in your potential customers. For instance, in 2008, Old Spice amused its customers by making its tagline \u201cIf your grandfather hadn\u2019t worn it, you wouldn\u2019t exist.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing Climate Change<\/h3>\n\n\n\n<p>For example, why might people want to support your climate change initiative? The practical answer might be because they want to stop the ice caps from melting. However, <em>why <\/em>do people want to stop the ice caps from melting? Because sea levels will rise, possibly flooding low-lying areas. Likewise, animals such as polar bears will lose their habitats. These prospects make people scared and angry. You\u2019ve found the emotion-driven reason behind people supporting your campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Placement Is Everything<\/h3>\n\n\n\n<p>Consider placing ads for your product or idea near a gym. Berger\u2019s research has shown that exercise is very effective at generating physiological arousal. So, if you can catch people just after a workout, they might transfer their arousal to your product or idea.<\/p>\n\n\n\n<p>Another option is to place TV spots for your product or idea just after the really exciting part of a TV show\u2014for instance, just after the part of a game show in which the contestant finds out if they\u2019ve won. The excitement of the TV show will have already generated physiological arousal in the viewer, and you can capitalize on that.<\/p>\n\n\n\n<p>The above examples of emotional advertising will help you understand how <a href=\"https:\/\/www.shortform.com\/blog\/emotional-marketing\/\">emotional marketing<\/a> works in action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does emotional advertising work? What are some great examples of emotional advertising that you can learn from? When people get emotional, they like to talk about how they\u2019re feeling. When they do this, they share details about what made them so emotional in the first place. Therefore, if you can make your product or idea trigger an emotional response, you\u2019ll get people talking not only about their feelings but about your product or idea, too. Below you\u2019ll find some powerful examples of emotional advertising in action.<\/p>\n","protected":false},"author":12,"featured_media":6855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,34,104],"tags":[460],"class_list":["post-46275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-communication","category-marketing","tag-contagious","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Powerful Examples of Emotional Advertising - Shortform Books<\/title>\n<meta name=\"description\" content=\"Are you looking for some powerful examples of emotional advertising? Here are some great ways you can target emotions in your campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/examples-of-emotional-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Powerful Examples of Emotional Advertising\" \/>\n<meta property=\"og:description\" content=\"Are you looking for some powerful examples of emotional advertising? Here are some great ways you can target emotions in your campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/examples-of-emotional-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-15T12:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-25T21:56:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/strangers-facs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"956\" \/>\n\t<meta property=\"og:image:height\" content=\"529\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Shaw\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rina\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Shaw\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-emotional-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-emotional-advertising\/\"},\"author\":{\"name\":\"Elizabeth Shaw\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/df3c3c8448816a34bfdc78d7eda164c4\"},\"headline\":\"5 Powerful Examples of Emotional Advertising\",\"datePublished\":\"2021-08-15T12:30:00+00:00\",\"dateModified\":\"2021-08-25T21:56:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-emotional-advertising\/\"},\"wordCount\":699,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-emotional-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/strangers-facs.jpg\",\"keywords\":[\"Contagious\"],\"articleSection\":[\"Business\",\"Communication\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/examples-of-emotional-advertising\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-emotional-advertising\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/examples-of-emotional-advertising\/\",\"name\":\"5 Powerful Examples of Emotional Advertising - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-emotional-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/examples-of-emotional-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/01\/strangers-facs.jpg\",\"datePublished\":\"2021-08-15T12:30:00+00:00\",\"dateModified\":\"2021-08-25T21:56:53+00:00\",\"description\":\"Are you looking for some powerful examples of emotional advertising? 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