{"id":45910,"date":"2021-08-14T10:04:00","date_gmt":"2021-08-14T14:04:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=45910"},"modified":"2021-08-25T18:12:31","modified_gmt":"2021-08-25T22:12:31","slug":"gamification-marketing","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/","title":{"rendered":"Gamification Marketing: Leveling Up Engagement"},"content":{"rendered":"\n<p>What is gamification marketing? How can you apply <a href=\"https:\/\/www.shortform.com\/blog\/what-are-game-mechanics\/\">game mechanics<\/a> to your product or service to increase engagement?<\/p>\n\n\n\n<p>Gamification marketing involves using game mechanics to give customers <a href=\"https:\/\/www.shortform.com\/blog\/a-sense-of-accomplishment\/\">a sense of accomplishment<\/a>. For example, a company might introduce a reward system or competition related to its product. Doing this increases engagement and <a href=\"https:\/\/www.shortform.com\/blog\/word-of-mouth-marketing-strategy\/\">word of mouth<\/a> as people generally like to talk about their accomplishments. <\/p>\n\n\n\n<p>Keep reading to find out more about gamification marketing. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gamification Marketing, Explained<\/strong><\/h2>\n\n\n\n<p>In this article, you\u2019ll discover how to apply game mechanics to your product. Additionally, you\u2019ll also find some helpful gamification marketing examples to show you how they can be applied.<\/p>\n\n\n\n<p>One way to harness the power of <a href=\"https:\/\/www.shortform.com\/blog\/social-currency\/\">social currency<\/a> is by <strong>applying game mechanics to your product or service<\/strong>. Game mechanics are the elements of a game that measure accomplishment\u2014for example, points systems, leaderboards, and in-game trophies. When people meet these mechanics\u2019 requirements and \u201cwin\u201d the game, they get the sense that they\u2019ve achieved something. This is the basics of gamification marketing.&nbsp;<\/p>\n\n\n\n<p>This achievement becomes a form of social currency. The winner knows that telling people they\u2019ve \u201cwon\u201d at something will make them appear impressive, so they brag about their achievement whenever they can. In the process, they share information about the thing that gave them their sense of accomplishment. They inadvertently promote the product or service that made them feel good. In other words, they spread word of mouth about it. As such, gamification marketing can lead to increased engagement with your product or service.&nbsp;<\/p>\n\n\n\n<p>For example, if a friend mentions to you that they came top of the leaderboard in a certain online game, they\u2019re also going to tell you the game\u2019s name and what it involves. They\u2019re going to spread word of mouth about the product without even realizing they\u2019re doing it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How Can You Use Game Mechanics?<\/strong><\/h3>\n\n\n\n<p>To apply gamification marketing to your product or service and generate word of mouth, find a way to replicate the sense of achievement that people feel when they win a game. One way to do this is to <strong>introduce a reward system for using your product or service<\/strong>. If the customer uses your product or service enough, they advance to the next tier of the system and unlock a reward. This gives them a sense of achievement, and a feeling of high status: two things they\u2019ll go on to brag about while also handily mentioning your company. This is the key to gamification marketing.<\/p>\n\n\n\n<p>Another way to apply gamification marketing is to<strong> run contests for your customers<\/strong>. This is particularly effective if you make your contest have multiple winners who can all brag about their achievement and spread the word about your company. Even better, run a contest with a voting process. That way, all of the entrants will work hard to gain votes by telling everyone they know about the contest, again generating discussion about your company.<\/p>\n\n\n\n<p>To make game mechanics even more effective at generating word of mouth, <strong>make it very easy for people to share their achievements with others<\/strong>. For instance, once someone has achieved a certain membership tier, send them a physical membership card that they can easily show off to their friends and family.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gamification Marketing Examples\u00a0<\/h3>\n\n\n\n<p>Here are some examples of gamification marketing and how they work, according to <em>Contagious<\/em> by Jonah Berger. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Airlines<\/h4>\n\n\n\n<p>Airlines have \u201cgamified\u201d air travel by introducing frequent flier reward programs. The more a person flies with the company, the more \u201cair miles\u201d they collect, and the higher up the rewards hierarchy they advance. This is an achievement they\u2019re bound to share with friends.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Burberry<\/h4>\n\n\n\n<p>Another example that has successfully generated word of mouth through contests is Burberry. The brand once ran a competition in which customers submitted a photo of themselves or a loved one wearing the famous Burberry trench coat. The best photos would be posted on Burberry\u2019s website. In the wake of the contest, the brand\u2019s sales increased by 50% and its website got millions of views from all over the world. Berger believes that this success was due to the word of mouth generated by the contest\u2019s entrants and winners.<\/p>\n\n\n\n<p>The above gamification marketing examples can help you understand how game mechanics can be applied successfully. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is gamification marketing? How can you apply game mechanics to your product or service to increase engagement? Gamification marketing involves using game mechanics to give customers a sense of accomplishment. For example, a company might introduce a reward system or competition related to its product. Doing this increases engagement and word of mouth as people generally like to talk about their accomplishments. Keep reading to find out more about gamification marketing.<\/p>\n","protected":false},"author":12,"featured_media":41427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,104],"tags":[460],"class_list":["post-45910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","tag-contagious","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gamification Marketing: Leveling Up Engagement - Shortform Books<\/title>\n<meta name=\"description\" content=\"Gamification marketing is where popular game mechanics are used to give customers a feeling of accomplishment. Find out how to implement it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification Marketing: Leveling Up Engagement\" \/>\n<meta property=\"og:description\" content=\"Gamification marketing is where popular game mechanics are used to give customers a feeling of accomplishment. Find out how to implement it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-14T14:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-25T22:12:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/boy-playing-game.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"981\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Shaw\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rina\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Shaw\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/\"},\"author\":{\"name\":\"Elizabeth Shaw\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/df3c3c8448816a34bfdc78d7eda164c4\"},\"headline\":\"Gamification Marketing: Leveling Up Engagement\",\"datePublished\":\"2021-08-14T14:04:00+00:00\",\"dateModified\":\"2021-08-25T22:12:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/\"},\"wordCount\":727,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/boy-playing-game.jpg\",\"keywords\":[\"Contagious\"],\"articleSection\":[\"Business\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/\",\"name\":\"Gamification Marketing: Leveling Up Engagement - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/boy-playing-game.jpg\",\"datePublished\":\"2021-08-14T14:04:00+00:00\",\"dateModified\":\"2021-08-25T22:12:31+00:00\",\"description\":\"Gamification marketing is where popular game mechanics are used to give customers a feeling of accomplishment. Find out how to implement it.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/boy-playing-game.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/boy-playing-game.jpg\",\"width\":981,\"height\":556},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gamification Marketing: Leveling Up Engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/df3c3c8448816a34bfdc78d7eda164c4\",\"name\":\"Elizabeth Shaw\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/wordpress-profile-picture.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/wordpress-profile-picture.png\",\"caption\":\"Elizabeth Shaw\"},\"description\":\"Elizabeth graduated from Newcastle University with a degree in English Literature. Growing up, she enjoyed reading fairy tales, Beatrix Potter stories, and The Wind in the Willows. As of today, her all-time favorite book is Wuthering Heights, with Jane Eyre as a close second. Elizabeth has branched out to non-fiction since graduating and particularly enjoys books relating to mindfulness, self-improvement, history, and philosophy.\",\"sameAs\":[\"https:\/\/x.com\/rina\"],\"url\":\"https:\/\/www.shortform.com\/blog\/author\/elizabeth-shaw\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gamification Marketing: Leveling Up Engagement - Shortform Books","description":"Gamification marketing is where popular game mechanics are used to give customers a feeling of accomplishment. Find out how to implement it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Gamification Marketing: Leveling Up Engagement","og_description":"Gamification marketing is where popular game mechanics are used to give customers a feeling of accomplishment. Find out how to implement it.","og_url":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/","og_site_name":"Shortform Books","article_published_time":"2021-08-14T14:04:00+00:00","article_modified_time":"2021-08-25T22:12:31+00:00","og_image":[{"width":981,"height":556,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/boy-playing-game.jpg","type":"image\/jpeg"}],"author":"Elizabeth Shaw","twitter_card":"summary_large_image","twitter_creator":"@rina","twitter_misc":{"Written by":"Elizabeth Shaw","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/"},"author":{"name":"Elizabeth Shaw","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/df3c3c8448816a34bfdc78d7eda164c4"},"headline":"Gamification Marketing: Leveling Up Engagement","datePublished":"2021-08-14T14:04:00+00:00","dateModified":"2021-08-25T22:12:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/"},"wordCount":727,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/boy-playing-game.jpg","keywords":["Contagious"],"articleSection":["Business","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/gamification-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/","url":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/","name":"Gamification Marketing: Leveling Up Engagement - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/boy-playing-game.jpg","datePublished":"2021-08-14T14:04:00+00:00","dateModified":"2021-08-25T22:12:31+00:00","description":"Gamification marketing is where popular game mechanics are used to give customers a feeling of accomplishment. Find out how to implement it.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/gamification-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/boy-playing-game.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/boy-playing-game.jpg","width":981,"height":556},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/gamification-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Gamification Marketing: Leveling Up Engagement"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/df3c3c8448816a34bfdc78d7eda164c4","name":"Elizabeth Shaw","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/wordpress-profile-picture.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/wordpress-profile-picture.png","caption":"Elizabeth Shaw"},"description":"Elizabeth graduated from Newcastle University with a degree in English Literature. Growing up, she enjoyed reading fairy tales, Beatrix Potter stories, and The Wind in the Willows. As of today, her all-time favorite book is Wuthering Heights, with Jane Eyre as a close second. Elizabeth has branched out to non-fiction since graduating and particularly enjoys books relating to mindfulness, self-improvement, history, and philosophy.","sameAs":["https:\/\/x.com\/rina"],"url":"https:\/\/www.shortform.com\/blog\/author\/elizabeth-shaw\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/boy-playing-game.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/45910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=45910"}],"version-history":[{"count":2,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/45910\/revisions"}],"predecessor-version":[{"id":46785,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/45910\/revisions\/46785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/41427"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=45910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=45910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=45910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}