Do you want to level up your sale game? What are the most effective sales techniques?<\/p>\n\n\n\n
According to Mike Weinberg, the author of New Sales Simplified<\/a><\/em>, any salesperson can become a successful \u201csales hunter” if they learn how to wield their “sales weapons.” There are three key sales weapons: a compelling sales story<\/a>, an effective cold call, and a structured face-to-face sales<\/a> call.<\/p>\n\n\n\n Keep reading to learn about Weinberg’s sales weapons. <\/p>\n\n\n\n\n\n\n\n Mike Weinberg’s sales toolkit consists of eight tools and techniques, which\u2014used proficiently\u2014will differentiate you from your competitors.<\/p>\n\n\n\n 1) Your sales story: <\/strong>Your sales story is a compelling, succinct, customer-focused response you give when someone asks you to tell them about your business. An effective story focuses on the problems you solve for customers and the ways your solution is different and better than anyone else\u2019s.<\/p>\n\n\n\n 2) The cold call: <\/strong>A cold call is a phone call in which you\u2019re attempting to make your first contact with a prospect. It\u2019s one of the most important and effective ways to get a meeting. While many reps fear making cold calls, you can make these calls with confidence when you know that your target resembles your best customers and you have a compelling sales story to tell.<\/p>\n\n\n\n 3) The first face-to-face sales call: <\/strong>Getting an initial meeting with a potential client is the linchpin of new business development. Many reps go into an initial meeting with no structure or plan in mind. They end up talking too much and sounding like every other sales rep. An agenda built around your sales story will differentiate you from competitors.<\/p>\n\n\n\nWhat’s in Your Sales Toolkit?<\/strong><\/h2>\n\n\n\n