{"id":43790,"date":"2021-07-26T11:49:00","date_gmt":"2021-07-26T15:49:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=43790"},"modified":"2025-09-08T11:35:34","modified_gmt":"2025-09-08T15:35:34","slug":"creativity-in-sales","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/creativity-in-sales\/","title":{"rendered":"Creativity in Sales: How to Set Yourself Apart"},"content":{"rendered":"\n

What role does creativity play in sales? How does creativity contribute to sales success<\/a>?<\/p>\n\n\n\n

Creativity is not typically something employers look for when hiring sales professionals. But imbuing your sales pitch with a little creativity can increase prospect engagement and boost your chances of closing the deal<\/a>.<\/p>\n\n\n\n

Here are four ways you can use creativity in your sales pitch.<\/p>\n\n\n\n\n\n\n\n

Editor\u2019s note: This article is part of\u00a0Shortform\u2019s guide to creativity<\/a>. If you like what you read here, there\u2019s plenty more to check out in the guide!<\/em><\/p>\n\n\n\n

Solve Your Sales Struggles With Creativity<\/h2>\n\n\n\n

Creativity will make you and your sales pitch stand out and be remembered.<\/strong> Here are four ways to use creativity in sales<\/a>: <\/p>\n\n\n\n

1) At the start of a sales call, ask a smart, unexpected opening question<\/strong> instead of blathering on about your company and product. For example, ask: \u201cHow much does a lost hour of productivity cost your company?\u201d or \u201cHow would you know if you were overpaying for printing?\u201d<\/p>\n\n\n\n

2) Identify every customer contact point, and change it so it\u2019s distinctive<\/strong>\u2014including the voicemails you leave, your cover letter, your phone greeting or voicemail message, your business cards, and so on. <\/p>\n\n\n\n

Fixing your voicemail message is the most important step because it can help you get new customers and act as word-of-mouth advertising<\/a> (if you have a unique message, people will tell others about it). Virtually everyone\u2019s message starts the same way, by intoning, \u201cI\u2019m either on the phone or away from my desk\u2026\u201d Some messages tell callers what day it is and what you\u2019re doing (\u201cI\u2019ll be in meetings this morning\u2026\u201d), although the caller doesn\u2019t care or need to know.<\/p>\n\n\n\n

If you claim to be different from your competitors, your voicemail message should reflect that.<\/strong> Here are some ways to create a memorable message:<\/p>\n\n\n\n