{"id":42549,"date":"2021-07-22T07:49:00","date_gmt":"2021-07-22T11:49:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=42549"},"modified":"2021-07-26T11:37:50","modified_gmt":"2021-07-26T15:37:50","slug":"personal-online-presence","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/personal-online-presence\/","title":{"rendered":"How to Create an Impactful Personal Online Presence"},"content":{"rendered":"\n<p>What does your online presence say about you? Do you put a lot of thought into what you post online? What kind of image do you want to project?<\/p>\n\n\n\n<p>Building an impactful personal online presence requires a lot of forethought. You need to think about what image you would like to project, what kind of audiences you want to attract, and what you want to accomplish.<\/p>\n\n\n\n<p>In this article, you\u2019ll learn four steps to cultivate a good personal online presence that aligns with your goals.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">4 Steps to Build Your Online Presence<\/h2>\n\n\n\n<p>Successful people are hyperaware of how their personal online presence, or brand, affects their entrepreneurial or philanthropic endeavors. They actively cultivate a brand that frames them as an authority worth listening to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: <strong>Develop Your Online Footprint<\/strong><\/h3>\n\n\n\n<p>To create your personal online presence, it\u2019s important to know what you want to do. Whether it\u2019s <a href=\"https:\/\/www.shortform.com\/blog\/advice-for-starting-a-business\/\">starting a new business<\/a> or leading volunteers in cleaning up a local beach, make a plan to get people to engage with you or align with your cause. You may also want to make yourself attractive to prospective employers. Do this by creating content that positions you or your company as credible, forward-thinking, and authoritative.<\/p>\n\n\n\n<p>For example, if you aspire to become a C-level executive someday, creating a personal online presence or offering content that shows you\u2019re forward-thinking and competent will make potential employers more confident in your abilities. Some executives also hire media relations personnel, write books, or accept speaking invitations to grow their presence in their field. People with a significant presence in their field are often perceived as bringing value to their employer.<\/p>\n\n\n\n<p>Here are three tips to create and share content online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tip #1: Create a Website and Blog<\/strong><\/h3>\n\n\n\n<p>A personal website and blog allow you to showcase your work, accomplishments, perspectives, and solutions. As you share stories and respond to comments, you can <a href=\"https:\/\/www.shortform.com\/blog\/build-confidence-and-destroy-fear\/\">build confidence<\/a> while growing your presence on the Internet. <strong>Google\u2019s algorithm favors blogs, so having one is a way to drive traffic to your website.<\/strong><\/p>\n\n\n\n<p>Here are the steps to create your blog and website:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Choose a platform. <\/strong>There are ample online platforms that make it easy to build a website and blog. Canfield recommends WordPress for blogs and websites.&nbsp;<\/li><li><strong>Build it yourself, or hire someone to do it. <\/strong>Consider including different pages, such as one that describes you and your work, one where people can purchase your products, and one to showcase work. If you\u2019re uncertain about building a website or blog, hire someone to do it through a freelance site like Fiverr.<\/li><li><strong>Consider creating a phrase, buzzword, or brand name that people can associate with you and your work. <\/strong>Offering people a catchy phrase can help them search for and find your work online. For example, Canfield\u2019s phrase for his book series was <em>Chicken Soup for the Soul.&nbsp;<\/em><\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tip #2: Identify Your Audience<\/strong><\/h3>\n\n\n\n<p>After creating your blog or website, identify the people you want to reach by asking:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Who are the people that are most interested in my insight, knowledge, and expertise?<\/strong><\/li><li><strong>How are we related?<\/strong> It\u2019s possible you work in or study the same field. Or they may be people you share interests or hobbies with.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tip #3: Create Social Media Profiles<\/strong><\/h3>\n\n\n\n<p>Social media profiles are a helpful way to share content that grows your online brand. They accomplish this in two ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You share bite-sized pieces of information to engage readers and encourage them to read your blog or website where they purchase or access your services.<\/li><li>You can network and connect with other professionals and people in or outside of your field.<\/li><\/ul>\n\n\n\n<p>LinkedIn and Facebook are the top two social media sites. LinkedIn is designed specifically as a professional network, whereas Facebook\u2019s users include people who use it for personal use, business, or both. You\u2019ll learn more about how to use these platforms later in this section.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: <strong>Create Content and Behave in a Way That Aligns With Your Brand<\/strong><\/h3>\n\n\n\n<p>Once you\u2019ve created your online footprint, create content and act in a way that aligns with your brand. Your online behavior affects how people perceive you and your work. When your behavior is trustworthy, people perceive you as someone worth listening to. But many people aren\u2019t careful about how they act online\u2014they may post comments, photos, or other information that paints an image out of alignment with their entrepreneurial or philanthropic efforts.<\/p>\n\n\n\n<p>Follow these five tips to align your behavior with your brand:<\/p>\n\n\n\n<p>1. <strong>Participate more, and aim to develop more <a href=\"https:\/\/www.shortform.com\/blog\/meaningful-relationships-ray-dalio\/\">meaningful relationships<\/a>. <\/strong>When you sign up for an online profile, you have a new way to interact with people online. But it\u2019s easy to browse conversations without interacting. To further your brand, be an active member of the online communities you\u2019re part of. <strong>This could include commenting, answering people\u2019s questions, and showing an interest in others.<\/strong><\/p>\n\n\n\n<p>Being active in online communities is a great way to form a team that supports you, as discussed in Part 4: Nurture Your Best Self. For example, you could learn about the work of potential mentors and strike up a conversation with them through an online forum, growing your personal support network.<\/p>\n\n\n\n<p>2.<strong> Explain your motivation and share your passion.<\/strong> Telling people about your product or goal won\u2019t necessarily draw in others to your mission\u2014tell people <em>why<\/em> you do what you do. Sharing your passion and enthusiasm is one way to express this. For example, you may be able to gather a following by telling people you\u2019re raising money to engineer an improved bicycle helmet. But if you share a personal story about your sister suffering a bike accident and severe brain injury, even though she was wearing a helmet, you help people understand why you\u2019re motivated and passionate about engineering a better bicycle helmet, which can draw more people to support you.<\/p>\n\n\n\n<p>3.<strong> Help others learn. <\/strong>At a basic level, a brand is a demonstration of what you\u2019re good at. To show you\u2019re good at something, strive to inform people, teach them something, or offer advice. <strong>It means showing more interest in people and their needs than sharing your message (though these often go hand-in-hand). <\/strong>Do this in most online interactions, such as comments, blog posts, or a post on social media.<\/p>\n\n\n\n<p>For example, if you\u2019re a personal coach, offer advice through your blog that demonstrates the service you provide.<\/p>\n\n\n\n<p>4. <strong>Project positivity and share your success<\/strong>. There are many sarcastic or negative people online. Choose the path of positivity instead to stand out from the crowd. This means treating others with respect, kindness, and love and having an optimistic outlook about the world.<\/p>\n\n\n\n<p>Also, share stories about how you became successful. Stories help people see you in a fuller light and show them how to chart their own <a href=\"https:\/\/www.shortform.com\/blog\/your-path-to-success\/\">path to success<\/a>.<\/p>\n\n\n\n<p>5. <strong>Give a TED Talk. <\/strong>Canfield recommends visualizing yourself giving a TED talk someday as a motivation to build your brand. TED talks are generally given by leaders in their field at TED conferences around the world; each talk runs for 18 minutes. Though videos of this length don\u2019t tend to go viral like shorter clips, TED videos often do. The CEO and curator, Chris Anderson, thinks the following five techniques allow speakers to engage deeply with viewers:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Using clear language, humor, and minimal jargon<\/li><li>Sparking curiosity about the subject matter in the viewer<\/li><li>Creating an emotional connection with viewers<\/li><li>Focusing on substance rather than performance<\/li><li>Avoiding manipulation of the viewer<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Use Social Media Effectively<\/strong><\/h3>\n\n\n\n<p>Social media is a powerful tool to connect with colleagues, followers, and customers. As you create social media posts, you encourage people to engage with you and your brand, and share what they see with their friends and colleagues. LinkedIn and Facebook are two of the most popular social <a href=\"https:\/\/www.shortform.com\/blog\/internet-platform\/\">media platforms<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>LinkedIn: Virtual Professional Networking<\/strong><\/h4>\n\n\n\n<p>LinkedIn is best used to professionally connect with colleagues. Canfield offers four steps to begin with LinkedIn:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Create your profile. <\/strong>Only include information that\u2019s relevant to your current business endeavor. For example, it\u2019s not relevant to share your experience becoming a certified yoga instructor 20 years ago if it\u2019s drastically different from your current business.<\/li><li><strong>Expand your contacts. <\/strong>LinkedIn offers a feature in which it searches your contacts to connect you with those who already have profiles on the website. Connect with contacts in a variety of fields and businesses.<\/li><li><strong>Ask for endorsements. <\/strong>LinkedIn will prompt users to endorse their connections\u2019 skills, such as public speaking, research, or using a certain computer programming language. These endorsements will then appear on your profile. Reach out to some of your connections to get four to five endorsements to start.<\/li><li><strong>Participate in groups and publish articles. <\/strong>Joining interest groups of people in your industry provides a chance to discuss topics and showcase your skills and knowledge. Posting articles does the same.<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Facebook: Connect With Followers and Customers<\/strong><\/h4>\n\n\n\n<p>Facebook is the largest social media site today, with 900 million users, so it\u2019s the most valuable for you to learn. Canfield describes two tips for <a href=\"https:\/\/www.shortform.com\/blog\/why-more-is-less\/\">maximizing<\/a> your success on Facebook.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Tip #1: Structure Your Posts to Attract and Retain Followers<\/h5>\n\n\n\n<p>Try the following ideas to create compelling posts that engage people and build a large base of followers:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Use Facebook\u2019s tools to share posts with specific users. <\/strong>Facebook\u2019s features let you select the characteristics of the people you want your post to reach, such as age and relationship status. This can be used to target people you\u2019d like to have as followers or a specific subset of people who already follow you.&nbsp;<\/li><li><strong>Write posts that link to your website. <\/strong>Social media allows you to share ideas, while linking to your website where people can get more information. For example, you can link to your website to encourage people to sign up for your email list.&nbsp;<\/li><li><strong>Only post content that furthers your brand. <\/strong>For example, Canfield has a friend who is an award-winning flower arranger, but she doesn\u2019t post about it on her professional social media profiles because she\u2019s an executive whose business has nothing to do with flower arranging\u2014it\u2019s just a hobby.<\/li><li><strong>Use photos and video. <\/strong>Using photos and video helps create an emotional connection.<strong> <\/strong>Your tone of voice in videos helps viewers relate to your enthusiasm and passion. The most effective images show people using your product or following your advice. Some text is fine, but Canfield recommends limiting it to 100-250 words.<\/li><li><strong>Offer exclusive news, information, products, discounts, events, and so on. <\/strong>Tell people to \u201cLike\u201d your page for this level of access. In addition, provide exclusive offers for people who already \u201cLike\u201d your page. This rewards people for their continued interest in your brand and can drive sales. For example, do a 10-day product giveaway to reward followers and <a href=\"https:\/\/www.shortform.com\/blog\/create-interest\/\">generate interest<\/a> and sales.<\/li><li><strong>Create posts that engage people in conversation. <\/strong>Posting a quote, a video of yourself, or asking people to share their ideas and feedback results in high engagement compared to posting an article link.<\/li><\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Tip #2: Develop a Posting Plan<\/h5>\n\n\n\n<p>Once you\u2019ve decided what kind of content you\u2019ll post, use these two tips to make a plan for <em>when<\/em> you\u2019ll post:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Create a posting calendar. <\/strong>Develop a schedule for when you\u2019ll post content and what you\u2019ll talk about. Experiment with a schedule that works best for your schedule and for tapping the interest of your followers. You can also write posts connected with holidays, current events, or other things relevant to your followers.&nbsp;<\/li><li><strong>Create and schedule posts ahead of time. <\/strong>Facebook has a feature that allows you to create posts in advance and schedule them for posting later. Canfield suggests creating a few posts at once and scheduling them for publication when your followers are online. Look at the insights page to find out when that is. (You can also use the insights page to see how your posts performed and adjust accordingly.)<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 4: Clean Up Your Online Persona<\/strong><\/h3>\n\n\n\n<p>Given the ease with which personal information ends up online, it\u2019s possible that some negative information about you will circulate. For example, sometimes photos end up online that show questionable or unprofessional behavior. Or you may have experienced a falling out with a business partner that leaves a digital trail. Services that specialize in cleaning up and managing people\u2019s online reputations can help you cultivate the image you want, but Canfield <a href=\"http:\/\/thesuccessprinciples.com\/TSP-Resources\/SUCCESS%20PRINCIPLES-ReputationMgmt.pdf\">offers steps<\/a> you can take on your own, too.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Search Cleanup: A Privacy Option for Europeans<\/strong><\/h4>\n\n\n\n<p>The European Union\u2019s Court of Justice requires that Google allow people to petition for the removal of information about them from searches that is \u201cinadequate, irrelevant, or excessive.\u201d This \u201cright to be forgotten\u201d is designed to help prevent damaging information about an individual from circulating online forever. On the first day it was in operation, 12,000 people submitted petitions. Though the law is only in effect in Europe, it can be worth checking on whether this service is available where you live.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Exercise: Assess Your Social Media Use<\/strong><\/h2>\n\n\n\n<p>Reflect on your professional social media habits.<\/p>\n\n\n\n<p>Do you use social media to advance your professional brand? Why or why not?<\/p>\n\n\n\n<p>In Step 3 of the previous section, Canfield offers tips for effective social media use. List one or two recommendations that could be most useful to you and briefly describe how they could advance your career.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does your online presence say about you? Do you put a lot of thought into what you post online? What kind of image do you want to project? Building an impactful personal online presence requires a lot of forethought. You need to think about what image you would like to project, what kind of audiences you want to attract, and what you want to accomplish. In this article, you\u2019ll learn four steps to cultivate a good personal online presence that aligns with your goals.<\/p>\n","protected":false},"author":7,"featured_media":28396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,104],"tags":[423],"class_list":["post-42549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-the-success-principles","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create an Impactful Personal Online Presence - Shortform Books<\/title>\n<meta name=\"description\" content=\"Building a good personal online presence is hard work. Follow these steps to cultivate an online presence that aligns with your goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/personal-online-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create an Impactful Personal Online Presence\" \/>\n<meta property=\"og:description\" content=\"Building a good personal online presence is hard work. Follow these steps to cultivate an online presence that aligns with your goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/personal-online-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-22T11:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-26T15:37:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/social-media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1313\" \/>\n\t<meta property=\"og:image:height\" content=\"743\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darya Sinusoid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darya Sinusoid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/personal-online-presence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/personal-online-presence\/\"},\"author\":{\"name\":\"Darya Sinusoid\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\"},\"headline\":\"How to Create an Impactful Personal Online Presence\",\"datePublished\":\"2021-07-22T11:49:00+00:00\",\"dateModified\":\"2021-07-26T15:37:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/personal-online-presence\/\"},\"wordCount\":2251,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/personal-online-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/social-media.jpg\",\"keywords\":[\"The Success Principles\"],\"articleSection\":[\"Communication\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/personal-online-presence\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/personal-online-presence\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/personal-online-presence\/\",\"name\":\"How to Create an Impactful Personal Online Presence - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/personal-online-presence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/personal-online-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/social-media.jpg\",\"datePublished\":\"2021-07-22T11:49:00+00:00\",\"dateModified\":\"2021-07-26T15:37:50+00:00\",\"description\":\"Building a good personal online presence is hard work. 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