{"id":41666,"date":"2021-07-15T05:18:13","date_gmt":"2021-07-15T09:18:13","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=41666"},"modified":"2021-07-20T00:06:44","modified_gmt":"2021-07-20T04:06:44","slug":"startup-roles","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/startup-roles\/","title":{"rendered":"Start-Up Roles: The 3 Hats of a Beginner Entrepreneur"},"content":{"rendered":"\n<p>What start-up roles are necessary for your business to grow? What mindset should a small business leader adopt from the start?<\/p>\n\n\n\n<p>In <em>The <a href=\"https:\/\/www.shortform.com\/blog\/the-e-myth-book\/\">E-Myth<\/a> Revisited<\/em>, Michael E. Gerber argues that a small business owner should assume three roles or mindsets: entrepreneur, manager, and technician. He describes the key characteristics of each start-up role and discusses how they must balance\u2014rather than compete with\u2014each other.<\/p>\n\n\n\n<p>Read more to learn the three crucial start-up roles for your business.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">A Small Business Owner\u2019s Three Start-up Roles<\/h2>\n\n\n\n<p>The problem is that you\u2019ve focused too narrowly on one role. A small business owner needs to cultivate and balance three roles or mindsets, all of which are necessary for running a business. The first is the technician mindset, which, as noted, often prompts you to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-get-a-small-business-started\/\">start a business<\/a> but by itself is insufficient to maintain a business. The other roles are those of the entrepreneur and the manager.<\/p>\n\n\n\n<p>Two of them \u2014 technician and manager \u2014 may be delegated as the business grows, but in the beginning, the owner must apply and balance all three. The three roles or mindsets may compete to dominate the business owner\u2019s actions, the way your desire to indulge in eating a favorite snack may compete with your desire to stay trim and fit.<\/p>\n\n\n\n<p>Here are the key characteristics of each role. They can be both strengths and, if taken too far, drawbacks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Startup Role #1: Entrepreneur<\/h3>\n\n\n\n<p><strong>The entrepreneur role provides the vision, creativity, and energy that drive the business.<\/strong> The entrepreneur is always thinking of the future. He likes to consider what-if scenarios, envisioning strategies, new ways of doing things, and ways to create or reach new markets. The entrepreneur\u2019s desire for change can frustrate those wanting stability or a consistent direction. He may come to view such people as obstacles who need to be pushed or pulled along. The entrepreneur also has a strong need for control.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Startup Role #2: Manager<\/h3>\n\n\n\n<p><strong>The manager is a pragmatist who uses planning and systems to create order and predictability<\/strong>. She strives to maintain the status quo. Her mindset conflicts with the entrepreneur\u2019s in that she sees problems rather than opportunities and her pragmatism counters the entrepreneur\u2019s desire for innovation.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Startup Role #3: Technician<\/h3>\n\n\n\n<p><strong>The technician is an individualist and a doer.<\/strong> He prefers to do things himself to ensure that they\u2019re done right. With his focus on getting things done, he lives in the present. He likes to be in control of his workflow and to work on <a href=\"https:\/\/www.shortform.com\/blog\/focus-on-one-thing\/\">one thing at a time<\/a>. He distrusts managers because they push for more than is reasonable (more than can be done right) and they get in the way. This mindset conflicts with that of the entrepreneur, who keeps interrupting with changes, and with the mindset of the manager, who tries to impose a system.&nbsp;<\/p>\n\n\n\n<p>A small business needs all three mindsets working in harmony, and an owner possesses all three to varying degrees. Typically, however, a small business owner is 70 percent technician, 20 percent manager, and 10 percent entrepreneur. Running a business with mostly a technician mindset is a mistake for reasons that are explained in the next chapter.&nbsp;<\/p>\n\n\n\n<p><strong>Be aware of which mindset dominates your thinking and which hat you spend most of your time wearing.<\/strong> Your business mirrors your strongest tendency. But to succeed, you need to master all three.<\/p>\n\n\n\n<p>Now you have an understanding of the startup roles that can give your business the best chance to succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What start-up roles are necessary for your business to grow? What mindset should a small business leader adopt from the start? In The E-Myth Revisited, Michael E. Gerber argues that a small business owner should assume three roles or mindsets: entrepreneur, manager, and technician. He describes the key characteristics of each start-up role and discusses how they must balance\u2014rather than compete with\u2014each other. Read more to learn the three crucial start-up roles for your business.<\/p>\n","protected":false},"author":9,"featured_media":41671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79,14,43],"tags":[421],"class_list":["post-41666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-management","category-self-improvement","tag-the-e-myth-revisited","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Start-Up Roles: The 3 Hats of a Beginner Entrepreneur - Shortform Books<\/title>\n<meta name=\"description\" content=\"A small business owner must cultivate and balance three start-up roles, all of which are crucial for business success. Learn what they are\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/startup-roles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-Up Roles: The 3 Hats of a Beginner Entrepreneur\" \/>\n<meta property=\"og:description\" content=\"A small business owner must cultivate and balance three start-up roles, all of which are crucial for business success. Learn what they are\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/startup-roles\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-15T09:18:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-20T04:06:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/startup-roles.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/startup-roles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/startup-roles\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"Start-Up Roles: The 3 Hats of a Beginner Entrepreneur\",\"datePublished\":\"2021-07-15T09:18:13+00:00\",\"dateModified\":\"2021-07-20T04:06:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/startup-roles\/\"},\"wordCount\":589,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/startup-roles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/startup-roles.jpg\",\"keywords\":[\"The E-Myth Revisited\"],\"articleSection\":[\"Entrepreneurship\",\"Management\",\"Self-Improvement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/startup-roles\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/startup-roles\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/startup-roles\/\",\"name\":\"Start-Up Roles: The 3 Hats of a Beginner Entrepreneur - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/startup-roles\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/startup-roles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/startup-roles.jpg\",\"datePublished\":\"2021-07-15T09:18:13+00:00\",\"dateModified\":\"2021-07-20T04:06:44+00:00\",\"description\":\"A small business owner must cultivate and balance three start-up roles, all of which are crucial for business success. Learn what they are\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/startup-roles\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/startup-roles\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/startup-roles\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/startup-roles.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/startup-roles.jpg\",\"width\":750,\"height\":330},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/startup-roles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Start-Up Roles: The 3 Hats of a Beginner Entrepreneur\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\",\"name\":\"Elizabeth Whitworth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Whitworth\"},\"description\":\"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.\",\"sameAs\":[\"rina@shortform.com\"],\"award\":[\"Contributions to joint task force efforts (FBI)\",\"Contributions to Special Operations Division (DOJ & DEA)\",\"Efforts to fight the war on drugs (NSA)\",\"Contributions to Operation Storm Front (US Customs Service)\"],\"knowsAbout\":[\"History\",\"Theology\",\"Government\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Start-Up Roles: The 3 Hats of a Beginner Entrepreneur - Shortform Books","description":"A small business owner must cultivate and balance three start-up roles, all of which are crucial for business success. Learn what they are","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/startup-roles\/","og_locale":"en_US","og_type":"article","og_title":"Start-Up Roles: The 3 Hats of a Beginner Entrepreneur","og_description":"A small business owner must cultivate and balance three start-up roles, all of which are crucial for business success. Learn what they are","og_url":"https:\/\/www.shortform.com\/blog\/startup-roles\/","og_site_name":"Shortform Books","article_published_time":"2021-07-15T09:18:13+00:00","article_modified_time":"2021-07-20T04:06:44+00:00","og_image":[{"width":750,"height":330,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/startup-roles.jpg","type":"image\/jpeg"}],"author":"Elizabeth Whitworth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Whitworth","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/startup-roles\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/startup-roles\/"},"author":{"name":"Elizabeth Whitworth","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13"},"headline":"Start-Up Roles: The 3 Hats of a Beginner Entrepreneur","datePublished":"2021-07-15T09:18:13+00:00","dateModified":"2021-07-20T04:06:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/startup-roles\/"},"wordCount":589,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/startup-roles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/startup-roles.jpg","keywords":["The E-Myth Revisited"],"articleSection":["Entrepreneurship","Management","Self-Improvement"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/startup-roles\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/startup-roles\/","url":"https:\/\/www.shortform.com\/blog\/startup-roles\/","name":"Start-Up Roles: The 3 Hats of a Beginner Entrepreneur - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/startup-roles\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/startup-roles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/startup-roles.jpg","datePublished":"2021-07-15T09:18:13+00:00","dateModified":"2021-07-20T04:06:44+00:00","description":"A small business owner must cultivate and balance three start-up roles, all of which are crucial for business success. Learn what they are","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/startup-roles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/startup-roles\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/startup-roles\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/startup-roles.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/startup-roles.jpg","width":750,"height":330},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/startup-roles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Start-Up Roles: The 3 Hats of a Beginner Entrepreneur"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13","name":"Elizabeth Whitworth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","caption":"Elizabeth Whitworth"},"description":"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.","sameAs":["rina@shortform.com"],"award":["Contributions to joint task force efforts (FBI)","Contributions to Special Operations Division (DOJ & DEA)","Efforts to fight the war on drugs (NSA)","Contributions to Operation Storm Front (US Customs Service)"],"knowsAbout":["History","Theology","Government"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/07\/startup-roles.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/41666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=41666"}],"version-history":[{"count":8,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/41666\/revisions"}],"predecessor-version":[{"id":42584,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/41666\/revisions\/42584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/41671"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=41666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=41666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=41666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}