{"id":40759,"date":"2021-06-29T13:36:00","date_gmt":"2021-06-29T17:36:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=40759"},"modified":"2026-01-20T15:35:31","modified_gmt":"2026-01-20T19:35:31","slug":"thought-suppression","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/thought-suppression\/","title":{"rendered":"Willpower: Why Thought Suppression Doesn’t Work"},"content":{"rendered":"\n

Why does thought suppression always fail? What methods can you use to strengthen willpower<\/a> without trying to force yourself not to think about something?<\/p>\n\n\n\n

When you try to suppress your thoughts and desires, they come back stronger. This is why so many diets fail and one of the reasons it’s so hard to get out of an anxiety or depression spiral. Luckily, there are some hacks you can use to stop thinking about the elephant in the room.<\/p>\n\n\n\n

Continue below to learn more about thought suppression and willpower techniques.<\/p>\n\n\n\n\n\n\n\n

Why Denial Backfires <\/strong><\/h2>\n\n\n\n

Willpower does a good job of controlling our outer actions, but it\u2019s useless when applied to our interior world of thoughts and feelings<\/a>. Have you ever deliberately tried not to think about elephants? As soon as you try to use thought suppression, all you can think about is elephants. <\/p>\n\n\n\n

This is a result of what psychologists call \u201cironic rebound.”<\/strong> It\u2019s the reason why dieters who completely cut out carbohydrates start to think of nothing but loaves of bread. <\/p>\n\n\n\n

As soon as we try to suppress thoughts from our minds, ironic rebound kicks in. <\/strong>When depressed people try to block out sad thoughts, they get more depressed. When parents try to not to worry about their children\u2019s behavior, they wind up worrying more. The harder you try to suppress a thought, the more likely it will come back even stronger. <\/strong><\/p>\n\n\n\n

Scientists aren\u2019t exactly sure how this works, but the general idea is that one part of the brain decides it must stay alert at all times for the \u201cforbidden\u201d thing\u2014carbohydrates, elephants, sad thoughts, worries. As a result, it\u2019s constantly focused on their possible existence, and that makes them show up everywhere. <\/p>\n\n\n\n

Thought Suppression Leads to Willpower Failure<\/strong><\/h3>\n\n\n\n

The research: <\/strong>James Erskine, a psychologist at St. George\u2019s University of London, believes that attempts to suppress our thoughts actually lead us to act upon our thoughts. <\/strong>He conducted an experiment in which he brought women into his lab to taste-test chocolate candies. Some of the women were instructed to express their thoughts about chocolate before tasting the candies. Others were told to suppress their thoughts about chocolate. A control group received no instructions. <\/p>\n\n\n\n

Each woman was then given a bowl of 20 chocolate candies and told to eat as many as they wanted to. Sure enough, those who had suppressed thoughts of chocolate ate almost twice as many as the others. <\/p>\n\n\n\n

The conclusion? Dieters who use thought suppression wind up having the least control over their eating habits\u2014and that\u2019s one big reason why diets don\u2019t work. Studies have shown that dieting more often leads to weight gain instead of weight loss. When we \u201coutlaw\u201d or restrict certain foods, our cravings for them automatically increase. <\/strong><\/p>\n\n\n\n

A program at Laval University in Quebec is studying what happens when dieters are told what they should eat, not what they shouldn\u2019t eat. Essentially, they\u2019re taking an \u201cI won\u2019t\u201d willpower challenge<\/a> and converting it into an \u201cI will\u201d challenge. This spin\u2014focusing on positive steps that study participants can take as opposed to dictating a list of forbidden foods, seems to be working. At a 16-month follow-up check-in, two-thirds of the participants had lost weight and maintained that weight loss, and they reported a greater sense of control<\/a> over cravings. <\/p>\n\n\n\n

Willpower Hack: Reframe Your \u201cI Won\u2019t\u201d to \u201cI Will\u201d <\/strong><\/h4>\n\n\n\n

Those Canadian dieters started focusing on positive action (eating foods that would make them healthier and slimmer) instead of prohibition (giving up foods they adored). It\u2019s possible to translate this idea into almost any kind of willpower challenge. <\/p>\n\n\n\n

Most \u201cbad\u201d habits or behaviors are an attempt to satisfy some kind of need\u2014it might be a need to have fun, reduce stress, or gain approval. Think about one of your \u201cbad\u201d behaviors and the need it satisfies. Instead of banning that behavior, see if you can come up with an alternate behavior that will satisfy the same need. Ask yourself: <\/p>\n\n\n\n

    \n
  • Is there a better habit that I could replace my bad habit with? (For instance, you might decide to drink green tea instead of coffee, or go for a walk at lunchtime instead of sitting at your desk.)\u00a0<\/li>\n\n\n\n
  • Can I redefine my \u201cI won\u2019t\u201d challenge as an \u201cI will\u201d challenge? (For instance, if you keep telling yourself you won\u2019t <\/em>be late again, perhaps you should start telling yourself you will<\/em> always arrive five minutes early.)\u00a0<\/li>\n<\/ul>\n\n\n\n

    Willpower Hack: Let Your Thoughts and Cravings Come and Go<\/strong><\/h4>\n\n\n\n

    If you really want to stop thinking about elephants, science says your best bet is to grant yourself permission to think about elephants. Let your thoughts come and go freely, and they\u2019ll stop hijacking your mind. If the brain is allowed to express a thought or feeling that it was previously trying to suppress, it stops obsessing over it. <\/p>\n\n\n\n

    You don\u2019t have to act on your thoughts; you just have to let them wander through your mind. Instead of thinking of certain foods, substances, or activities as \u201cforbidden,\u201d try accepting your cravings without acting on them, a process known as \u201csurfing the urge.\u201d <\/strong><\/p>\n\n\n\n

    Try this four-step plan the next time you\u2019re craving chocolate, video games, or more time scrolling through Facebook: <\/p>\n\n\n\n

      \n
    1. Notice your cravings or thoughts about whatever is tempting you.\u00a0<\/li>\n\n\n\n
    2. Graciously accept that craving or thought without trying to distract yourself from it or argue yourself out of it. \u201cSurf the urge,\u201d or pay attention to it without trying to change it or discount it.\u00a0<\/li>\n\n\n\n
    3. Realize that cravings and thoughts come and go through your mind. You can\u2019t control them, but you can control whether or not you act on them.\u00a0<\/li>\n\n\n\n
    4. Hold on tight to your bigger goal. Remember what you\u2019ve committed to do and why it matters to you.\u00a0<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      Why does thought suppression always fail? What methods can you use to strengthen willpower without trying to force yourself not to think about something? When you try to suppress your thoughts and desires, they come back stronger. This is why so many diets fail and one of the reasons it’s so hard to get out of an anxiety or depression spiral. Luckily, there are some hacks you can use to stop thinking about the elephant in the room. Continue below to learn more about thought suppression and willpower techniques.<\/p>\n","protected":false},"author":8,"featured_media":40785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,7,9],"tags":[405],"class_list":["post-40759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","category-lifestyle","category-psychology","tag-the-willpower-instinct","","tg-column-two"],"yoast_head":"\nWillpower: Why Thought Suppression Doesn't Work - Shortform Books<\/title>\n<meta name=\"description\" content=\"Every try to go on a diet but you suddenly start dreaming about brownies? That's because thought suppression doesn't work. 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