Do you think being persuasive is a matter of personality or skill? Does persuasion come naturally to you?<\/p>\n\n\n\n
Some people owe their persuasion powers to their personality\u2014it comes naturally to them. If that’s not the case for you, don’t panic! According to Scott Adams, persuasion is a skill that can be developed through practice, just like anything else.<\/p>\n\n\n\n
No matter whether you are taking the logic or the emotion route, the following persuasion principles hold true for both.<\/p>\n\n\n\n\n\n\n\n
According to Scott Adams, persuasion involves a combination of nuanced communication skills which take time and practice to master. In his book Win Bigly<\/a><\/em>, he describes a range of persuasion methods<\/a> politicians use in their campaigns. These methods are in turn underpinned by the following three overarching principles.<\/p>\n\n\n\n Simple is catchier. It\u2019s easier to understand and remember.<\/p>\n\n\n\n Get rid of extra words. Don\u2019t write \u201che was very happy\u201d when you can write \u201che was happy.\u201d Prune your sentences.<\/p>\n\n\n\n Write short sentences. Avoid putting multiple thoughts in one sentence. Readers are lazier and less thoughtful than you think.<\/p>\n\n\n\n Your first sentence needs to grab the reader and inspire curiosity. Keep rewriting it until it\u2019s good.<\/p>\n\n\n\n For humorous writing, choose your words with specificity. Don\u2019t say \u201cdrink\u201d when you can sway \u201cswill.\u201d<\/p>\n\n\n\n Learn how brains organize ideas. <\/p>\n\n\n\n A persuasion talent stack is a collection of persuasion-related skills that work well together. The more you can combine, the more persuasive you will be.<\/p>\n\n\n\n According to Scott Adams, Trump\u2019s talent stack made him very persuasive even when he wasn\u2019t notably brilliant in any one field.<\/p>\n\n\n\n One popular perception of how Trump won is that he understood the ethos of America and devised the policies they wanted. Adams argues the opposite – Trump convinced<\/em> the public that his policies were the ones that mattered. <\/p>\n\n\n\n Combining multiple skills together is rare. Being pretty good at multiple skills makes you more valuable than being very good at one skill. <\/p>\n\n\n\n1. Communicate Simply<\/strong><\/h3>\n\n\n\n
2. Persuasion Talent Stack<\/strong><\/h3>\n\n\n\n