{"id":39475,"date":"2021-06-17T19:15:03","date_gmt":"2021-06-17T23:15:03","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=39475"},"modified":"2021-06-22T21:49:41","modified_gmt":"2021-06-23T01:49:41","slug":"generate-new-ideas","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/generate-new-ideas\/","title":{"rendered":"Generate New Ideas: Lessons From Disney&#8217;s Frozen"},"content":{"rendered":"\n<p>Do you need to generate new ideas for a project? Are you <a href=\"https:\/\/www.shortform.com\/blog\/stuck-in-life\/\">feeling stuck<\/a>, wondering where the next idea will come from?<\/p>\n\n\n\n<p>Even Disney&#8217;s world-class <a href=\"https:\/\/www.shortform.com\/blog\/creative-teams\/\">creative teams<\/a> struggle sometimes. During the production of <em>Frozen<\/em>, they ran up against problems. The solution was to generate new ideas.<\/p>\n\n\n\n<p>Read more to discover the techniques that the <em>Frozen<\/em> creative team used to generate new ideas.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">How Disney Turned <em>Frozen<\/em> Around<\/h2>\n\n\n\n<p>It\u2019s hard to imagine that Disney\u2019s <em>Frozen <\/em>was ever anything but a smash hit movie. But, just 18 months before <em>Frozen <\/em>was due to be released, the film had numerous issues:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The characters weren\u2019t likable and it was difficult to root for them.<\/li><li>There were significant plot holes.<\/li><li>The plot twists were predictable.<\/li><li>The characters\u2019 individual stories didn\u2019t combine into a core narrative.&nbsp;<\/li><\/ul>\n\n\n\n<p>The result was a film that audiences struggled to connect to emotionally.<\/p>\n\n\n\n<p><em>Frozen<\/em>\u2019s creative team knew that they needed to generate new ideas\u2014and fast. In the end, they used some of the principles outlined in <em>Smarter Faster Better<\/em> by Charles Duhigg to turn the film\u2019s fortunes around.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution #1: Using Emotions and Experiences to Generate New Ideas<\/h3>\n\n\n\n<p><em>Frozen<\/em>\u2019s creative team used their own experiences and emotions to create characters and character dynamics that felt more authentic. For example, they used their own experiences of sibling relationships to make Anna and Elsa\u2019s sisterly dynamic feel more \u201creal.\u201d&nbsp;<\/p>\n\n\n\n<p>At first, <em>Frozen<\/em>\u2019s writers had chosen a binary \u201cAnna is good, Elsa is evil\u201d dichotomy to create tension between the sisters. However, they eventually realized that this didn\u2019t feel true. Nobody is purely \u201cgood\u201d or \u201cevil.\u201d We\u2019re all complex humans and bring that complexity to our relationships. The writers needed to reflect this in Anna and Elsa\u2019s relationship if they wanted the audience to connect with the characters.<\/p>\n\n\n\n<p>The writing team was particularly inspired by writer Jennifer Lee\u2019s experience with her sister. They\u2019d become distant as they\u2019d grown older, creating tension between them. However, they grew closer again when, in a time of great need, Lee\u2019s sister was there for her. In many ways, Anna and Elsa\u2019s relationship in the final film reflects this real-life situation. The result is a relatable dynamic that feels much more authentic.<\/p>\n\n\n\n<p>Another example of this principle is one of the film\u2019s chief songwriters, Kristen Anderson-Lopez, channeling her own experiences and emotions when writing Elsa\u2019s signature song, \u201cLet It Go.\u201d&nbsp;<\/p>\n\n\n\n<p>Lopez conceived Elsa as a character who\u2019s judged for both having a curse and not managing to control that curse perfectly. To make Elsa\u2019s reaction to her treatment feel authentic, Lopez considered times when she\u2019d felt judged or been held to impossible standards, and what her reaction to such situations had been. Lopez realized that she wanted to let go of other people\u2019s expectations and opinions. She felt that this should be Elsa\u2019s response, too. Thus, the concept of the song \u201cLet It Go\u201d was born. Her experience led her to generate new ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution #2: Reigniting an Openness to New Ideas<\/h3>\n\n\n\n<p>Eventually, <em>Frozen<\/em>\u2019s team successfully laid out two-thirds of the film\u2019s plot. However, they then became stuck. They realized that they had no idea how the film should end.<\/p>\n\n\n\n<p>A major factor that contributed to this creative roadblock was the team\u2019s relief that they\u2019d finally been able to generate new ideas. Because of this relief, they\u2019d become attached to their ideas, and they weren\u2019t willing to revisit them to see if there was a better way forward that would make the film\u2019s ending clearer. They didn\u2019t want to lose the progress they\u2019d made.<\/p>\n\n\n\n<p>Disney\u2019s executives recognized that to get out of this rut, the creative team needed to be shaken up. So they decided to promote writer Jennifer Lee to a directorial role.<\/p>\n\n\n\n<p>This change had the intended effect. Lee underwent a small shift in perspective that unlocked her creativity. As a writer, she\u2019d spent most of her time pitching ideas. Now, as a director, she spent more time listening to others\u2019 ideas. Each team member pitched an ending that focused on a different <a href=\"https:\/\/www.shortform.com\/blog\/core-message\/\">core idea<\/a> or theme of the movie. However, none of these endings felt quite right.<\/p>\n\n\n\n<p>Lee began to think about the core idea that she wanted to communicate in the ending. She decided that she wanted to explore the nature of love and fear; specifically, that love is a much more powerful force than fear. Thanks to this breakthrough, Lee and her team were able to come up with the ending that made it into <em>Frozen<\/em>\u2019s final cut. One small change in the team dynamic led to this productive innovation.<\/p>\n\n\n\n<p>It&#8217;s encouraging to hear stories like this. We can learn <a href=\"https:\/\/www.shortform.com\/blog\/how-to-generate-ideas\/\">how to generate new ideas<\/a> from some of the best in the business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you need to generate new ideas for a project? Are you feeling stuck, wondering where the next idea will come from? Even Disney&#8217;s world-class creative teams struggle sometimes. During the production of Frozen, they ran up against problems. The solution was to generate new ideas. Read more to discover the techniques that the Frozen creative team used to generate new ideas.<\/p>\n","protected":false},"author":9,"featured_media":39486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,30],"tags":[387],"class_list":["post-39475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-work","tag-smarter-faster-better","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Generate New Ideas: Lessons From Disney&#039;s Frozen - Shortform Books<\/title>\n<meta name=\"description\" content=\"During production of Disney&#039;s Frozen, the creative team ran into problems. The solution was to generate new ideas. 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Find out how they did it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/generate-new-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T23:15:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-23T01:49:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/generate-new-ideas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/generate-new-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/generate-new-ideas\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"Generate New Ideas: Lessons From Disney&#8217;s Frozen\",\"datePublished\":\"2021-06-17T23:15:03+00:00\",\"dateModified\":\"2021-06-23T01:49:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/generate-new-ideas\/\"},\"wordCount\":826,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/generate-new-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/generate-new-ideas.jpg\",\"keywords\":[\"Smarter Faster Better\"],\"articleSection\":[\"Business\",\"Work\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/generate-new-ideas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/generate-new-ideas\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/generate-new-ideas\/\",\"name\":\"Generate New Ideas: Lessons From Disney's Frozen - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/generate-new-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/generate-new-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/06\/generate-new-ideas.jpg\",\"datePublished\":\"2021-06-17T23:15:03+00:00\",\"dateModified\":\"2021-06-23T01:49:41+00:00\",\"description\":\"During production of Disney's Frozen, the creative team ran into problems. 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