{"id":35374,"date":"2021-05-13T16:12:00","date_gmt":"2021-05-13T20:12:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=35374"},"modified":"2021-05-21T18:05:42","modified_gmt":"2021-05-21T22:05:42","slug":"frozen-food-inventor","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/frozen-food-inventor\/","title":{"rendered":"Frozen Food Inventor J.R. Simplot Freezes Fries"},"content":{"rendered":"\n<p>Who was the frozen food inventor? How did the invention of frozen food change agriculture and the fast food industry?<\/p>\n\n\n\n<p>J.R. Simplot wasn&#8217;t exactly the frozen food inventor, but he did make one of the most groundbreaking products of the frozen food revolution. With his frozen french fry, Simplot made it easier for fast food companies to get the products they needed at a cheap price. <\/p>\n\n\n\n<p>Read more about the &#8220;frozen food inventor&#8221; and the frozen potato.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fast Food and the Rise of Frozen Foods<\/strong><\/h2>\n\n\n\n<p>Because fast food was so successful, its labor practices have been exported throughout the food service industry and up the supply chain to farmers, ranchers, and meatpackers. So much food in America is no longer a product of artisanal craftsmanship, created by a skilled cook\u2014it is a manufactured, mass-produced commodity.&nbsp;<\/p>\n\n\n\n<p>In this chapter, we\u2019re going further up the supply chain. We\u2019re going to explore how the economics of the fast food industry have reshaped <a href=\"https:\/\/www.shortform.com\/blog\/american-agriculture\/\">American agriculture<\/a>, examine where your fries really come from, and why they taste the way they do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>J.R. Simplot<\/strong><\/h3>\n\n\n\n<p>It\u2019s hard to tell the story of fast food\u2019s meteoric success without telling the story of the french fry. And it\u2019s hard to do that without telling the story of John Richard Simplot, America\u2019s potato king. While Simplot was not the &#8220;frozen food inventor&#8221; his frozen french fry product did change the game for food production in the U.S. <\/p>\n\n\n\n<p>Born in 1909, his family moved to Idaho shortly after he was born to establish a farm (made possible thanks to government-funded irrigation projects and free public land). Leaving the family\u2019s homestead at 15, he went into the potato industry. His business grew throughout the 1920s and 1930s as he forged relationships with commodities brokers and farmers all over the country. By 1941, he was the largest shipper of potatoes in the American West, owning dozens of warehouses across multiple states.&nbsp;<\/p>\n\n\n\n<p>That year turned out to be a momentous one for the country and for Simplot, as the US entered World War Two. The swelling ranks of servicemen created a massive demand from the armed forces for food <a href=\"https:\/\/www.shortform.com\/blog\/bargaining-power-of-suppliers-understanding-michael-porter\/\">suppliers<\/a>. He used his massive market share and dehydrating technology to become one of the principal suppliers of foodstuffs to the US Army from 1941-1945.<strong> He used these earnings to buy potato farms, cattle ranches, fertilizer plants, and lumber mills, all of which enabled him to achieve vertical integration up and down the supply chain<\/strong>. His company could now grow its own potatoes, provide its own fertilizer, process them at their own factories, and ship them from their own warehouses and lumber yards, all without ever interacting with an outside supplier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Frozen Food Revolution<\/strong><\/h3>\n\n\n\n<p>While this was going on, frozen food was becoming more and more available to ordinary Americans. Although it had been around since the 1920s, most Americans didn\u2019t own freezers at that time, and certainly not when the <a href=\"https:\/\/www.shortform.com\/blog\/great-depression-and-the-new-deal\/\">Great Depression<\/a> hit just a few years later. But this would all change in the postwar <a href=\"https:\/\/www.shortform.com\/blog\/economic-growth-of-the-1920s\/\">economic boom of the 1950s<\/a>: now, suddenly, freezers were mass-produced and cheap. Their sales soared, as did those of frozen foods.<\/p>\n\n\n\n<p><strong>Simplot saw a golden opportunity in the frozen french fry. <\/strong>They were easy to produce, easy to eat (they didn\u2019t require a knife and fork), and there was a growing demand for them thanks to the exploding popularity of the new fast food restaurants. Indeed, these fast food restaurants (McDonald\u2019s in particular), with their demand for a uniform and standardized product, were the ideal institutional customers for Simplot\u2019s frozen french fries. This made sense from Ray Kroc\u2019s perspective\u2014<strong>they could cut <a href=\"https:\/\/www.shortform.com\/blog\/the-cost-of-labor\/\">labor costs<\/a> and achieve enormous <a href=\"https:\/\/www.shortform.com\/blog\/advantages-of-economies-of-scale\/\">economies of scale<\/a> by purchasing Simplot\u2019s frozen fries in bulk.&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who was the frozen food inventor? How did the invention of frozen food change agriculture and the fast food industry? J.R. Simplot wasn&#8217;t exactly the frozen food inventor, but he did make one of the most groundbreaking products of the frozen food revolution. With his frozen french fry, Simplot made it easier for fast food companies to get the products they needed at a cheap price. Read more about the &#8220;frozen food inventor&#8221; and the frozen potato.<\/p>\n","protected":false},"author":5,"featured_media":35382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,39,7],"tags":[287],"class_list":["post-35374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-history","category-lifestyle","tag-fast-food-nation","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Frozen Food Inventor J.R. Simplot Freezes Fries - Shortform Books<\/title>\n<meta name=\"description\" content=\"Was JR Simplot the frozen food inventor? Not exactly. But Simplot&#039;s frozen french fry product paved the way for McDonald&#039;s big business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/frozen-food-inventor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frozen Food Inventor J.R. Simplot Freezes Fries\" \/>\n<meta property=\"og:description\" content=\"Was JR Simplot the frozen food inventor? Not exactly. But Simplot&#039;s frozen french fry product paved the way for McDonald&#039;s big business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/frozen-food-inventor\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-13T20:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-21T22:05:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/05\/french-fries-container.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carrie Cabral\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carrie Cabral\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/frozen-food-inventor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/frozen-food-inventor\/\"},\"author\":{\"name\":\"Carrie Cabral\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/2ababb7c63a94ff5d2190f71dc417d56\"},\"headline\":\"Frozen Food Inventor J.R. 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