{"id":35364,"date":"2021-05-23T11:30:36","date_gmt":"2021-05-23T15:30:36","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=35364"},"modified":"2021-06-04T19:43:43","modified_gmt":"2021-06-04T23:43:43","slug":"tips-for-business-growth","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/tips-for-business-growth\/","title":{"rendered":"The Top Tips for Business Growth: Scaling New Heights"},"content":{"rendered":"\n<p>Are you looking for tips for <a href=\"https:\/\/www.shortform.com\/blog\/business-growth\/\">business growth<\/a>? What two growth limiters should you avoid?<\/p>\n\n\n\n<p>If you&#8217;re trying to grow a company, then you should follow these two business growth tips. You must have a product that can satisfy the market and you must be able to scale your operations.<\/p>\n\n\n\n<p>Keep reading for our top two <a href=\"https:\/\/www.shortform.com\/blog\/how-to-expand-your-business-2\/\">tips for business growth<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Two Business Growth Limiters to Avoid<\/h2>\n\n\n\n<p>The best tips for business growth focus on designing your high-growth company around these two obstacles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lack of Product\/Market Fit<\/strong><\/h3>\n\n\n\n<p>Product\/market fit is having a product that can satisfy the market. If you don\u2019t build what the market wants, then you won\u2019t succeed, no matter how much money you throw at it.<\/p>\n\n\n\n<p>Ways to improve product\/market fit:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Get your product in the hands of users and iterate (Shortform note: see our summary of Lean Startup a comprehensive guide on this.)<\/li><li>Use your network and talk to smart people with relevant knowledge<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Inability to Scale Operations<\/strong><\/h3>\n\n\n\n<p>This is a nice problem to have, since it means you\u2019re growing faster than you can handle, but it can\u2019t be ignored if you\u2019re growing quickly.&nbsp;<\/p>\n\n\n\n<p>Inability to scale includes two types of limitations:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Human Limitations of Scale<\/strong><\/h4>\n\n\n\n<p>As your team grows, communication and coordination become exponentially more complicated, since the number of pairwise combinations grows rapidly (n choose 2). Where a team of 5 has just 10 such connections, a team of 20 has 190, and a team of 100 has 4,950. The team grows 20x, but the number of unique connections grows by 495x.<\/p>\n\n\n\n<p>Team growth therefore requires significant overhauls of management methods (explored later in the book)<\/p>\n\n\n\n<p>Mitigation: Design a business model with as few human beings as possible.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>WhatsApp supported 500 million users with 43 employees<\/li><\/ul>\n\n\n\n<p>Mitigation: Outsource work to contractors or automate it.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Note: Per Michael Porter, do not outsource anything that is key to your <a href=\"https:\/\/www.shortform.com\/blog\/business-competitive-advantage\/\">competitive advantage<\/a>.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Infrastructure Limitations of Scale<\/strong><\/h4>\n\n\n\n<p>You must avoid degradation of service when you have more users. Otherwise, a better executing competitor will steal your users.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Friendster was a social network phenomenon, but its servers couldn\u2019t handle the growth. Profiles might take 40 seconds to load.<\/li><li>Tesla has more demand than it can service now.<\/li><\/ul>\n\n\n\n<p>Mitigation: Outsource logistics to large providers.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Outsource server hardware and management to AWS.<\/li><li>Outsource hardware manufacturing to Chinese factories.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for tips for business growth? What two growth limiters should you avoid? If you&#8217;re trying to grow a company, then you should follow these two business growth tips. You must have a product that can satisfy the market and you must be able to scale your operations. Keep reading for our top two tips for business growth.<\/p>\n","protected":false},"author":8,"featured_media":35421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,104,103],"tags":[289],"class_list":["post-35364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","category-sales","tag-blitzscaling","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Top Tips for Business Growth: Scaling New Heights - Shortform Books<\/title>\n<meta name=\"description\" content=\"Want tips on how to grow your business? In order to grow quickly you need to design your company around these two growth limiters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/tips-for-business-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top Tips for Business Growth: Scaling New Heights\" \/>\n<meta property=\"og:description\" content=\"Want tips on how to grow your business? In order to grow quickly you need to design your company around these two growth limiters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/tips-for-business-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-23T15:30:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-04T23:43:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/05\/empty-office.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"978\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Aster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Aster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-business-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-business-growth\/\"},\"author\":{\"name\":\"Hannah Aster\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\"},\"headline\":\"The Top Tips for Business Growth: Scaling New Heights\",\"datePublished\":\"2021-05-23T15:30:36+00:00\",\"dateModified\":\"2021-06-04T23:43:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-business-growth\/\"},\"wordCount\":396,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-business-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/05\/empty-office.jpg\",\"keywords\":[\"Blitzscaling\"],\"articleSection\":[\"Business\",\"Marketing\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/tips-for-business-growth\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-business-growth\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/tips-for-business-growth\/\",\"name\":\"The Top Tips for Business Growth: Scaling New Heights - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-business-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tips-for-business-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/05\/empty-office.jpg\",\"datePublished\":\"2021-05-23T15:30:36+00:00\",\"dateModified\":\"2021-06-04T23:43:43+00:00\",\"description\":\"Want tips on how to grow your business? 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