{"id":34201,"date":"2021-05-13T15:11:06","date_gmt":"2021-05-13T19:11:06","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=34201"},"modified":"2021-05-23T16:25:25","modified_gmt":"2021-05-23T20:25:25","slug":"jonah-lehrer","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/jonah-lehrer\/","title":{"rendered":"Behind the Scenes of the Jonah Lehrer&#8217;s Scandal"},"content":{"rendered":"\n<p>What was the scandal around Jonah Lehrer? What was the public response to Lehrer&#8217;s fiasco?<\/p>\n\n\n\n<p>Jonah Lehrer is an American author and blogger who has written for several big media outlets including <em>The Wall Street Journal<\/em> and The New Yorker. In July 2012, Jonah Lehrer was found out to have falsified Bob Dylan&#8217;s quotes in his book <em>Imagine: How Creativity Works<\/em>. In response, Lehrer was publicly shamed.<\/p>\n\n\n\n<p>Here is how Jonah Lehrer&#8217;s scandal unfolded and what happened in the aftermath.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Michael C. Moynihan and Jonah Lehrer<\/h2>\n\n\n\n<p>In July 2012, Michael C. Moynihan was working a ten-day blogging gig for <em>The Washington Post<\/em>. He was considering blogging about the differing opinions on self-plagiarism (reusing your own material) between the British and Americans\u2014Americans considered self-plagiarism to be more of a crime. Writer Jonah Lehrer had been in the news about this at the time because he\u2019d reused material from his columns for <em>The Wall Street Journal <\/em>in columns for <em>The New Yorker<\/em>.&nbsp;<\/p>\n\n\n\n<p>Jonah Lehrer was a hotshot academic, writer, and speaker. He had won a Rhodes Scholarship to Oxford and wrote his first book while he was still a graduate student. He made tens of thousands of dollars in speaker fees for inspirational keynotes at important conferences and was compared to Malcolm Gladwell. When Lehrer started a new job at <em>The New Yorker<\/em>, it made the news.<\/p>\n\n\n\n<p>Moynihan was curious about Lehrer and checked out his most recent book, <em>Imagine<\/em>, which is about creativity. The first chapter is about Bob Dylan. <strong>Moynihan knew a lot about Dylan and was suspicious of one of the quotes Lehrer attributed to him because usually, Dylan was rude to interviewers, but this particular quote sounded like a self-help book. <\/strong>Moynihan was doubtful of a few other quotes as well.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digging Deeper&nbsp;<\/h3>\n\n\n\n<p>Moynihan wrote Jonah Lehrer to ask him about the quotes. Lehrer responded that he was on vacation but would get back to him in eleven days once he had access to his notes again. (Moynihan thought this timing was suspiciously convenient because Moynihan had said his deadline was in ten days.) Lehrer did write, though, that he\u2019d gotten access to some unreleased interview transcripts from one of Dylan\u2019s managers, and that one of the transcripted interviews was in an expensive, multivolume anthology called <em>The Fiddler Now Upspoke<\/em>.&nbsp;<\/p>\n\n\n\n<p>What <strong>Lehrer didn\u2019t tell Moynihan was that he hadn\u2019t fact-checked his book. <\/strong>He hadn\u2019t completely made up the quotes, just embellished them\u2014he\u2019d changed the odd word or added a phrase\u2014and he\u2019d used them in part of his book proposal and never gone back to verify them. He was \u201ctoo lazy\u201d (fact-checking is a long, arduous process that sometimes makes the book less colorful) and \u201ctoo stupid.\u201d&nbsp;<\/p>\n\n\n\n<p>Moynihan found one of the relevant Dylan interviews in <em>The Fiddler Now Upspoke <\/em>and discovered that Dylan had never said the quote Lehrer had attributed to him. He also tracked down Dylan\u2019s only manager, Jeff Rosen, who said he\u2019d never spoken to Lehrer. Moynihan brought this up with Lehrer, who panicked. <strong>Moynihan started to get uncomfortable at this point too\u2014the detective work had been fun, but watching Lehrer panic was painful.&nbsp;<\/strong><\/p>\n\n\n\n<p>Moynihan spoke with Lehrer\u2019s literary agent, who told Moynihan that if he (Moynihan) published what he\u2019d found out, Lehrer\u2019s life would be ruined.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Exposure<\/h3>\n\n\n\n<p><strong>Moynihan sold the scoop on Lehrer\u2019s false quotes to <\/strong><strong><em>Tablet<\/em><\/strong><strong>, a small online magazine, for $2,200. <\/strong>The night the story was due, Lehrer phoned him over and over again. <strong>Moynihan seriously considered not publishing because though Lehrer was completely in the wrong and Moynihan in the right, Moynihan knew the story really would ruin Lehrer\u2019s life. <\/strong>By this point, however, Moynihan\u2019s own career was at stake\u2014one of his colleagues had found out he was writing about Lehrer, and both Moynihan\u2019s editors and Lehrer\u2019s literary agent knew about the story as well. If Moynihan <em>didn\u2019t <\/em>publish, everyone would think the literary agent had bullied him into a cover-up, and he\u2019d never be able to get another writing gig. Moynihan hit send.&nbsp;<\/p>\n\n\n\n<p>Just before the story went live, Moynihan and Lehrer had one final phone call. <strong>Moynihan told Lehrer that he felt terrible, and Lehrer was unsympathetic, unapologetic, and icy. <\/strong>After hanging up, Moynihan replayed the conversation and wondered if, at heart, Lehrer was devious and had just been trying to emotionally manipulate Moynihan this whole time. <strong>Lehrer\u2019s life was going to get ugly, but the experience was traumatic for Moynihan too<\/strong>\u2014finding the story was an accident that could have destroyed his career, the stress was brutal, and he hardly even made much money.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In the Aftermath&nbsp;<\/strong><\/h3>\n\n\n\n<p>The day Moynihan\u2019s story was published, <strong>Lehrer resigned from his job. His publisher offered refunds to everyone who had bought <\/strong><strong><em>Imagine <\/em><\/strong><strong>and destroyed all unsold copies. Comments on the scandal popped up all over the internet, <\/strong>both about Lehrer\u2019s making up of the quotes and about Lehrer\u2019s stonewalling of and lying to Moynihan.&nbsp;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.shortform.com\/blog\/public-shaming\/\">public shaming<\/a> didn\u2019t stop at internet comments, however. <em>Wired <\/em>magazine, where Lehrer had previously worked, asked a journalism professor to look over Jonah Lehrer\u2019s columns for journalistic misdeeds. He found some\u2014Lehrer had plagiarized himself and others. (Moynihan was relieved to hear this\u2014Lehrer really was sketchy.)&nbsp;<\/p>\n\n\n\n<p><strong>After seven months, Lehrer decided to publicly apologize for all his misdeeds <\/strong>during a keynote speech he was giving for an event with the John S. and James L. Knight Foundation. The speech was broadcasted live and a live Twitter feed was projected onto a giant screen right behind the speakers\u2019 heads. The speech and public response started well\u2014Lehrer started by saying he\u2019d committed plagiarism and lied to cover it up. He noted that he\u2019d disappointed his readers and wasted their money. A tweet showed up behind him that commended his directness. <strong>Ronson felt hopeful\u2014people understood that seven months of shame was appropriate and now they\u2019d lay off.&nbsp;<\/strong><\/p>\n\n\n\n<p>In the next part of the speech, Lehrer spoke about neuroscience to try to explain how he\u2019d made his mistakes. He took this approach because he\u2019s a rational, scientific thinker and because amore emotional approach would have been too painful. <strong>This came off as defensive and irrelevant and the live tweets accused him of being boring.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>It got worse <\/strong>when Lehrer brought up a quote from a behavioral economist about the human brain being a \u201cconfabulation machine.\u201d The live tweets accused him of passing the buck, using bad science, and being a sociopath. <strong>Twitter users wrote that they would never forgive him and he could never redeem himself. <\/strong>When they learned that Lehrer had been paid $20,000 for the speech, they were even more brutal. Lehrer experienced a moment of emotional shut-down, one of the stronger phases of shame.&nbsp;<\/p>\n\n\n\n<p>Moynihan didn\u2019t think much of the apology either. He thought Lehrer had been robotic and insincere, and used his word choice to be as slippery as possible. Lehrer had said he lied to a journalist \u201ccalled\u201d Michael Moynihan, not \u201cto journalist Moynihan,\u201d which Moynihan found insulting.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eleven Months Post-Shaming&nbsp;<\/h3>\n\n\n\n<p><strong>Four months after Lehrer apologized, he and his agent started pitching a new book about love. <\/strong>The book proposal (which was immediately leaked) included a scene of Lehrer\u2019s panic after his quote invention was found out. It described him so panicked that he puked into a recycling bin.&nbsp;<\/p>\n\n\n\n<p><strong>Instead of realizing that Lehrer was suffering, people made fun of the excerpt, <\/strong>calling for witnesses to verify that the puking really did occur. Daniel Engber, who works for <em>Slate<\/em>, analyzed the proposal for plagiarism and found similarities between one of the chapters and an essay by one of Lehrer\u2019s old colleagues at <em>The New Yorker<\/em>. Engber wasn\u2019t sure if the similarities counted as plagiarism, but was convinced that even if Lehrer hadn\u2019t actually plagiarised in this case, he\u2019d do it again.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What was the scandal around Jonah Lehrer? What was the public response to Lehrer&#8217;s fiasco? Jonah Lehrer is an American author and blogger who has written for several big media outlets including The Wall Street Journal and The New Yorker. In July 2012, Jonah Lehrer was found out to have falsified Bob Dylan&#8217;s quotes in his book Imagine: How Creativity Works. In response, Lehrer was publicly shamed. Here is how Jonah Lehrer&#8217;s scandal unfolded and what happened in the aftermath.<\/p>\n","protected":false},"author":7,"featured_media":34600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,33],"tags":[277],"class_list":["post-34201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-people","tag-so-youve-been-publicly-shamed","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behind the Scenes of the Jonah Lehrer&#039;s Scandal - Shortform Books<\/title>\n<meta name=\"description\" content=\"In July 2012, Jonah Lehrer was found of falsifying Bob Dylan&#039;s quotes in his book Imagine. Here&#039;s how the Lehrer scandal unfolded.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/jonah-lehrer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Scenes of the Jonah Lehrer&#039;s Scandal\" \/>\n<meta property=\"og:description\" content=\"In July 2012, Jonah Lehrer was found of falsifying Bob Dylan&#039;s quotes in his book Imagine. Here&#039;s how the Lehrer scandal unfolded.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/jonah-lehrer\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-13T19:11:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-23T20:25:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/05\/felipepelaquim-BUkU-VhzW-s-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darya Sinusoid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darya Sinusoid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/jonah-lehrer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/jonah-lehrer\/\"},\"author\":{\"name\":\"Darya Sinusoid\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\"},\"headline\":\"Behind the Scenes of the Jonah Lehrer&#8217;s Scandal\",\"datePublished\":\"2021-05-13T19:11:06+00:00\",\"dateModified\":\"2021-05-23T20:25:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/jonah-lehrer\/\"},\"wordCount\":1358,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/jonah-lehrer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/05\/felipepelaquim-BUkU-VhzW-s-unsplash.jpg\",\"keywords\":[\"So You&#039;ve Been Publicly Shamed\"],\"articleSection\":[\"Communication\",\"People\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/jonah-lehrer\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/jonah-lehrer\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/jonah-lehrer\/\",\"name\":\"Behind the Scenes of the Jonah Lehrer's Scandal - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/jonah-lehrer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/jonah-lehrer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/05\/felipepelaquim-BUkU-VhzW-s-unsplash.jpg\",\"datePublished\":\"2021-05-13T19:11:06+00:00\",\"dateModified\":\"2021-05-23T20:25:25+00:00\",\"description\":\"In July 2012, Jonah Lehrer was found of falsifying Bob Dylan's quotes in his book Imagine. 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