{"id":33421,"date":"2021-04-22T16:52:47","date_gmt":"2021-04-22T20:52:47","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=33421"},"modified":"2021-04-29T21:29:15","modified_gmt":"2021-04-30T01:29:15","slug":"predictably-irrational-quotes","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/predictably-irrational-quotes\/","title":{"rendered":"The Top 5 Predictably Irrational Quotes"},"content":{"rendered":"\n<p>Are you looking for <em>Predictably Irrational <\/em>quotes? What can Dan Ariely teach you about rational <a href=\"https:\/\/www.shortform.com\/blog\/methods-of-decision-making-crucial-conversations\/\">decision-making<\/a>?<\/p>\n\n\n\n<p><em>Predictably Irrational<\/em> is a book about behavioral economics and how we all make frequent, <a href=\"https:\/\/www.shortform.com\/blog\/humans-are-irrational\/\">irrational decisions<\/a>. These quotes from author Dan Ariely highlight the most important topics explored in the book.<\/p>\n\n\n\n<p>Keep reading for the best quotes from <em>Predictably Irrational<\/em>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><em>Predictably Irrational<\/em> Quotes<\/h2>\n\n\n\n<p>Standard economic theory relies on the idea that humans use infallible logic when making decisions, and even when we make <a href=\"https:\/\/www.shortform.com\/blog\/wrong-decisions\/\">wrong decisions<\/a>, we quickly realize and remedy them. On the other hand, behavioral economics argues that humans <em>frequently<\/em> act irrationally, and we often don\u2019t realize our errors at all. Instead, we continue making the same mistakes\u2014we\u2019re not only irrational but <em>predictably<\/em> so.&nbsp;<\/p>\n\n\n\n<p>Here are five <em>Predictably Irrational <\/em>quotes from Dan Ariely:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cGiving up on our long-term goals for <a href=\"https:\/\/www.shortform.com\/blog\/immediate-gratification\/\">immediate gratification<\/a>, my friends, is procrastination.\u201d<\/p><\/blockquote>\n\n\n\n<p>It might not be obvious, but procrastination stems from this discrepancy between cool state decisions and aroused state decisions. Procrastination is simply the abandonment of rational plans in order to indulge in whatever will appease your aroused-state emotions. You set your goals with the best intentions\u2014while in your rational cool state. When your emotions are triggered, you naturally act in ways that aren\u2019t aligned with what you <em>want<\/em> to do.&nbsp;<\/p>\n\n\n\n<p>Because you can\u2019t predict how you\u2019ll act in an aroused state, you have to work against procrastination by creating natural guidelines toward rational decisions.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThe danger of expecting nothing is that, in the end, it might be all we&#8217;ll get.\u201d<\/p><\/blockquote>\n\n\n\n<p><strong>Your perception of events is heavily colored by your expectations and knowledge going into an experience. <\/strong>This doesn\u2019t just influence your <em>belief<\/em> of what happened\u2014your expectations can <em>physically modify<\/em> your sensory perceptions.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cOne percent of people will always be honest and never steal,&#8221; the locksmith said. &#8220;Another one percent will always be dishonest and always try to pick your lock and steal your television. And the rest will be honest as long as the conditions are right &#8211; but if they are tempted enough, they&#8217;ll be dishonest too. Locks won&#8217;t protect you from the thieves, who can get in your house if they really want to. They will only protect you from the mostly honest people who might be tempted to try your door if it had no lock&#8221;.\u201d<\/p><\/blockquote>\n\n\n\n<p><strong>We irrefutably think of ourselves as good and honest people, even though everyone is guilty of dishonest actions\u2014like taking a roommate\u2019s leftovers or swiping a few pens from work. <\/strong>Usually, your decisions about whether or not to act honestly depend on your conscience, which is essentially the internalization of social values. However, the influence of your conscience is only so strong\u2014at times, the financial benefit of acting dishonestly can overpower your moral compass.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c&#8230;most people don&#8217;t know what they want unless they see it in context.\u201d<\/p><\/blockquote>\n\n\n\n<p>It\u2019s human nature to make constant comparisons in an effort to find guidance toward the \u201cright\u201d choice. This is why, as a general rule, people can\u2019t pinpoint what they want until they see someone else with it. For example, if you were asked to shop for headphones, it\u2019s likely you wouldn\u2019t know exactly what to look for because you don\u2019t know what makes for \u201cgood\u201d headphones. However, if you spotted someone wearing a really sleek pair of headphones, you\u2019d likely want to buy similar ones. Because someone else has those headphones, we assume that they\u2019re a good choice.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cMoney, as it turns out, is very often the most expensive way to motivate people. <a href=\"https:\/\/www.shortform.com\/blog\/norms-of-society\/\">Social norms<\/a> are not only cheaper, but often more effective as well.\u201d<\/p><\/blockquote>\n\n\n\n<p>We all operate within two norms simultaneously. <strong>The first set of norms are <em>social norms<\/em>\u2014requests are made and obliged because of the human need for connection and community<\/strong>. These social transactions have three key parts: they provide pleasure to both parties; there isn\u2019t a need for immediate \u201ccompensation\u201d; compensation isn\u2019t monetary\u2014it\u2019s a reciprocal act of connection or community, such as inviting your neighbor for dinner to thank her for mowing your lawn.<strong> Introducing social norms to market relationships usually has a <em>positive <\/em>outcome.&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for Predictably Irrational quotes? What can Dan Ariely teach you about rational decision-making? Predictably Irrational is a book about behavioral economics and how we all make frequent, irrational decisions. These quotes from author Dan Ariely highlight the most important topics explored in the book. Keep reading for the best quotes from Predictably Irrational.<\/p>\n","protected":false},"author":8,"featured_media":33682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,34],"tags":[270],"class_list":["post-33421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-communication","tag-predictably-irrational","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Top 5 Predictably Irrational Quotes - Shortform Books<\/title>\n<meta name=\"description\" content=\"Looking for Predictably Irrational quotes? Here are the top quotes from author Dan Ariely about behavioral economics and decision-making.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/predictably-irrational-quotes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top 5 Predictably Irrational Quotes\" \/>\n<meta property=\"og:description\" content=\"Looking for Predictably Irrational quotes? Here are the top quotes from author Dan Ariely about behavioral economics and decision-making.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/predictably-irrational-quotes\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-22T20:52:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-30T01:29:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/04\/two-choices.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1122\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Aster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Aster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/predictably-irrational-quotes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/predictably-irrational-quotes\/\"},\"author\":{\"name\":\"Hannah Aster\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\"},\"headline\":\"The Top 5 Predictably Irrational Quotes\",\"datePublished\":\"2021-04-22T20:52:47+00:00\",\"dateModified\":\"2021-04-30T01:29:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/predictably-irrational-quotes\/\"},\"wordCount\":714,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/predictably-irrational-quotes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/04\/two-choices.jpg\",\"keywords\":[\"Predictably Irrational\"],\"articleSection\":[\"Books\",\"Communication\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/predictably-irrational-quotes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/predictably-irrational-quotes\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/predictably-irrational-quotes\/\",\"name\":\"The Top 5 Predictably Irrational Quotes - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/predictably-irrational-quotes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/predictably-irrational-quotes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/04\/two-choices.jpg\",\"datePublished\":\"2021-04-22T20:52:47+00:00\",\"dateModified\":\"2021-04-30T01:29:15+00:00\",\"description\":\"Looking for Predictably Irrational quotes? 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