{"id":31408,"date":"2021-04-13T16:16:48","date_gmt":"2021-04-13T20:16:48","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=31408"},"modified":"2021-04-17T20:38:56","modified_gmt":"2021-04-18T00:38:56","slug":"marketing-offer","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/marketing-offer\/","title":{"rendered":"5 Tips for Creating an Irresistible Marketing Offer"},"content":{"rendered":"\n

How do you create a marketing offer? What are the key elements of an effective marketing offer?<\/p>\n\n\n\n

A good marketing offer can boost your sales more than the most expensive promotional campaign can. A successful offer consists of three elements: 1) alignment with your audience, 2) enticing promise, and 3) the right timing.<\/p>\n\n\n\n

Here are five tips for creating a marketing offer that hits all three.<\/p>\n\n\n\n\n\n\n\n

How to Create a Marketing Offer That Hits the Spot<\/h2>\n\n\n\n

Once you have your product in mind, develop an offer based on the value of your product. A marketing offer consists of four parts:<\/p>\n\n\n\n

  1. An explanation of your product and its cost<\/li>
  2. An explanation of the benefits your product provides<\/li>
  3. Pre-emptive solutions to frequent objections<\/li>
  4. A reason for people to buy your product right now<\/li><\/ol>\n\n\n\n

    When developing your marleting offer, use the following format as a guide:<\/strong><\/p>\n\n\n\n

    1. Overview
      1. What is your product or service?<\/li>
      2. What is the cost of your product?<\/li>
      3. What audience would purchase your product right now?<\/li><\/ol><\/li>
      4. Benefits
        1. What is the primary benefit of your product?<\/li>
        2. What are the secondary benefits of your product?
          1. What\u2019s the most impactful one?<\/li><\/ol><\/li><\/ol><\/li>
          2. Objections
            1. List the three main objections customers have to your offer.<\/li>
            2. List three counter-arguments to address these objections.<\/li><\/ol><\/li>
            3. Urgency
              1. Why should customers want to buy this right now?<\/li>
              2. What could you add to make this offer more urgent and enticing?<\/li><\/ol><\/li><\/ol>\n\n\n\n

                 A successful <\/em>marketing offer consists of three elements:<\/strong><\/p>\n\n\n\n

                1. Alignment with your audience.<\/strong> You won\u2019t get very far if your product doesn\u2019t appeal to your target audience. For example, if you run an online Excel course, you\u2019ll likely have more success targeting young accounting professionals than young artistic professionals.<\/li>
                2. An enticing promise. <\/strong>The value of your product should be on display. For example, if you\u2019re selling a coupon book, marketing the amount that people can save will draw people towards your product.<\/li>
                3. The right timing.<\/strong> If you release a brilliant product at the wrong time, it will likely fail. For example, if you create expensive, luxurious clothing, launching in the middle of a recession will significantly limit your client base.<\/li><\/ol>\n\n\n\n

                  5 Tips for Developing Marketing Offer<\/strong>s<\/h3>\n\n\n\n

                  When creating your offer, keep these five tips in mind:<\/p>\n\n\n\n

                  Tip 1: Avoid Hard-Selling <\/h4>\n\n\n\n

                  Most people like to purchase products, but they don\u2019t like being sold<\/em> on a product: <\/strong>It turns them away because they feel uncomfortable and pressured. While offers require gentle <\/em>persuasion, if you have the proper audience and the right timing, you shouldn\u2019t have to spend a lot of time convincing your customers that they need your product.<\/p>\n\n\n\n

                  For example, if you went door-to-door trying to sell vacuum cleaners to people who don’t necessarily need them, you\u2019d likely have to aggressively sell your products<\/a> to convince people to make a purchase. However, if you set up a website and let customers come to you, you ensure that you have the proper audience (customers that are interested in your <\/em>vacuum) and the right timing (the customer needs a new vacuum). <\/p>\n\n\n\n

                  Tip 2: Create a Sense of Urgency<\/h4>\n\n\n\n

                  Nudge your customer to purchase your product by offering time-sensitive or limited-quantity offers. <\/strong>These could be 2-for-1 deals, discounts, or packages. For example, if you ran a yoga studio, you could offer a limited-time offer that would give clients two months of classes for the price of one. By setting an end date for the deal, you\u2019re urging customers to purchase before it\u2019s \u201ctoo late.\u201d<\/p>\n\n\n\n

                  Tip 3: Create an FAQ Page on Your Website<\/h4>\n\n\n\n

                  Building an FAQ page allows you to address objections early on and people\u2019s minds at ease, while simultaneously displaying the value of your product. Some common concerns include:<\/p>\n\n\n\n

                  • Does this product actually work?<\/li>
                  • Is this worth the money?<\/li>
                  • How do I know I can trust you?<\/li>
                  • What are other people concerned about?<\/li>
                  • Can I find this product or service without paying?<\/li><\/ul>\n\n\n\n

                    Note: While you do <\/em>want to offer solutions to people\u2019s concerns, you don\u2019t <\/em>want to get defensive. Focus on what makes your product valuable and avoid attacking the objection. <\/p>\n\n\n\n

                    For example, if a commonly-asked question is \u201cWhy is this service so expensive?\u201d, your answer shouldn\u2019t be, \u201cIf you\u2019re not willing to pay, then don\u2019t buy this service.\u201d Instead, a more productive answer would be, \u201cUnlike other services, this service is personalized to you! While that does lead to a higher cost, this program is designed to give you the best experience possible. \u201d<\/p>\n\n\n\n

                    Tip 4: Offer a Satisfaction Guarantee<\/h4>\n\n\n\n

                    Customers often worry about investing their money into a product or service that they haven\u2019t used before. Offering a satisfaction guarantee alleviates your customers\u2019 fears and creates a mutual bond of trust between you and your clients. For example, if you\u2019re selling a teeth whitening product, you could promise your customers that they\u2019ll see whiter teeth within thirty days or you\u2019ll give their money back.<\/p>\n\n\n\n

                    Note: Either offer a strong guarantee such as giving a full refund, or offer no guarantee at all. Middling or unclear guarantees can actually hurt your credibility. For example, a guarantee such as, \u201cSatisfaction guaranteed. If not, we\u2019ll figure something out,\u201d makes you seem unsure about your own product as you\u2019re unwilling to take on the risk of offering full refunds. <\/p>\n\n\n\n

                    Tip 5: Overdeliver Your Product<\/h4>\n\n\n\n

                    After making a purchase, many consumers feel a moment of anxiety where they question their purchase. To alleviate this fear, go above-and-beyond to make your customers feel like they made the right choice. <\/strong>A few ways you can over-deliver your product include:<\/p>\n\n\n\n

                    • Writing a handmade thank you note<\/li>
                    • Adding in additional materials free of charge <\/li>
                    • Giving discount codes for future purchases <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

                      How do you create a marketing offer? What are the key elements of an effective marketing offer? A good marketing offer can boost your sales more than the most expensive promotional campaign can. A successful offer consists of three elements: 1) alignment with your audience, 2) enticing promise, and 3) the right timing. Here are five tips for creating a marketing offer that hits all three.<\/p>\n","protected":false},"author":7,"featured_media":11983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,104,103],"tags":[256],"class_list":["post-31408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","category-sales","tag-the-100-startup","","tg-column-two"],"yoast_head":"\n5 Tips for Creating an Irresistible Marketing Offer - Shortform Books<\/title>\n<meta name=\"description\" content=\"A good marketing offer can boost your sales more than the most expensive promotion campaign. 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