{"id":31388,"date":"2021-04-08T16:44:58","date_gmt":"2021-04-08T20:44:58","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=31388"},"modified":"2021-04-17T20:39:38","modified_gmt":"2021-04-18T00:39:38","slug":"promotion-plan","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/promotion-plan\/","title":{"rendered":"How to Create a Promotion Plan: Template + Strategies"},"content":{"rendered":"\n

Looking for advice on how to plan a promotional campaign for a small business? What are some things you should consider as you put together your first promotion plan?<\/p>\n\n\n\n

In order to stay afloat and make a profit, you need customers. In order to get customers, you need to put some work into spreading the word about your business. But before you go ahead and start advertising, you need to create a promotion plan. <\/p>\n\n\n\n

Use this promotion plan template to help you flesh out your first promotional campaign. <\/p>\n\n\n\n\n\n\n\n

Promotion Plan Template<\/h2>\n\n\n\n

The work doesn\u2019t end once you\u2019ve launched your product. Once your initial launch cycle is complete, it’s time to build your promotion plan. Here are some questions you should ask yourself<\/a> as you create a promotion plan for your small business.<\/p>\n\n\n\n

  1. Goal
    1. What is the primary goal of your promotion? This could be to bring in more customers, to increase sales, or to develop relationships.<\/li><\/ol><\/li>
    2. Daily Promotion
      1. Maintain your company\u2019s presence on social media by creating 1-3 posts, responding to customer comments, and addressing any concerns.<\/li>
      2. Monitor 1-2 metrics. These can be anything from cash flow to website traffic. Keep it limited to avoid overwhelming yourself with data.<\/li><\/ol><\/li>
      3. Weekly Promotion
        1. Collaborate with business partners on joint promotions.<\/li>
        2. Communicate with your clients and potential customers. <\/li><\/ol><\/li>
        3. Monthly Promotion
          1. Reach out to existing customers about their satisfaction and ask if they need anything else from you.<\/li>
          2. Prepare contests, events, and product launches. <\/li>
          3. Develop a long-term marketing plan that connects different promotions.<\/li><\/ol><\/li><\/ol>\n\n\n\n

            4 Strategies to Consider in Planning Your Promotion<\/h3>\n\n\n\n

            As you create your promotion plan, use the following four strategies to help expand your audience and spread the word about your business.<\/p>\n\n\n\n

            Strategy 1: Reach out to Friends and Colleagues<\/strong><\/h4>\n\n\n\n

            When starting a business, use the allies you already have by sending a message to your friends and colleagues about your business. Don\u2019t spam them with marketing materials or try to \u201csell\u201d them on the product. Instead, explain what your company does, the primary product you\u2019re trying to sell, and the goals that you\u2019re trying to achieve. From there, provide one to three ways that they can help you if they\u2019re willing. Be sure to thank them for taking the time to read your message.<\/p>\n\n\n\n

            Strategy 2: Help Others Without Expectation<\/strong><\/h4>\n\n\n\n

            Offer your services free-of-charge or at a low cost when you see friends, colleagues, or customers in need of assistance. <\/strong>Don\u2019t put conditions onto your help or demand something in return. If you show that you sincerely want to help others, not just sell them on your product, you\u2019ll be able to build long-term relationships that may help you in the future. <\/p>\n\n\n\n

            For example, if you run an interior design company, you could offer online consultations free of charge. If you use the time to genuinely assist the client instead of trying to make a sale<\/a>, you\u2019re going to form a stronger relationship.<\/p>\n\n\n\n

            Strategy 3: Say \u201cYes\u201d <\/strong><\/h4>\n\n\n\n

            Saying \u201cyes\u201d to requests from both customers and other businesses can help you develop new relationships and reach unique audiences. <\/strong>While you may need to become more selective as your business grows, allow yourself to explore different avenues while your company is young. For example, if another business reaches out to you about a cross-promotion opportunity, agreeing to the request will create connections with both the business owner and their audience.<\/p>\n\n\n\n

            Strategy 4: Give Something Away for Free<\/strong><\/h4>\n\n\n\n

            While you\u2019ll have to embrace a little cost or time upfront, giving away products or services can help you build your audience. There are two reasons for this:<\/p>\n\n\n\n

            1. More people engage with your business, creating word-of-mouth promotion<\/a> in the process.<\/li>
            2. People will be more likely to buy from you if they\u2019re given the opportunity to use your product before committing. Fear of \u201cwasting\u201d money often keeps people from purchasing a product they\u2019re not familiar with. <\/li><\/ol>\n\n\n\n

              There are many ways to go about providing a free product, including a free consultation, a contest, or a giveaway. Experiment with different methods to see what works best for your business.<\/p>\n\n\n\n

              Note: There is<\/em> a difference between contests and giveaways. Contests include some form of competition between customers, where giveaways only require customers to provide a name or email to be entered into the draw. Contests require more work but usually generate more engagement than a giveaway.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Looking for advice on how to plan a promotional campaign for a small business? What are some things you should consider as you put together your first promotion plan? In order to stay afloat and make a profit, you need customers. In order to get customers, you need to put some work into spreading the word about your business. But before you go ahead and start advertising, you need to create a promotion plan. Use this promotion plan template to help you flesh out your first promotional campaign.<\/p>\n","protected":false},"author":7,"featured_media":10921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79,104],"tags":[256],"class_list":["post-31388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-marketing","tag-the-100-startup","","tg-column-two"],"yoast_head":"\nHow to Create a Promotion Plan: Template + Strategies - Shortform Books<\/title>\n<meta name=\"description\" content=\"Looking for advice on how to plan a promotional campaign for a small business? 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