{"id":30660,"date":"2021-04-02T13:50:34","date_gmt":"2021-04-02T17:50:34","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=30660"},"modified":"2021-04-03T14:03:48","modified_gmt":"2021-04-03T18:03:48","slug":"netscape-browser","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/netscape-browser\/","title":{"rendered":"What Happened to the Netscape Browser?"},"content":{"rendered":"\n<p>What was the history of the Netscape browser? What lead to its downfall? Where is Netscape now?<\/p>\n\n\n\n<p>In Ben Horowitz&#8217;s book <em><a href=\"https:\/\/www.shortform.com\/blog\/ben-horowitz-book\/\">The Hard Thing About Hard Things<\/a>, <\/em>he talks about the rise and fall of the Netscape browser. What started as a promising venture fell apart when Microsoft entered their playing field.<\/p>\n\n\n\n<p>Keep reading to learn about the history of the Netscape browser.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Invention of Netscape<\/strong><\/h2>\n\n\n\n<p>In 1994, while working at Lotus, Ben Horowitz learned about Mosaic, one of the first graphical web browsers. Before that point, the Internet was an esoteric technology used by academics and required abstruse commands to operate. In contrast, Mosaic was a graphical web browser that made the Internet accessible to everyday people. It gave Horowitz a glimpse of the future, and he was converted\u2014<strong>he was wasting time working on anything else<\/strong>.<\/p>\n\n\n\n<p>A few months later, Jim Clark (co-founder of Silicon Graphics) and the 22-year-old wunderkind Marc Andreessen (leader of the team that developed Mosaic) founded Netscape to capitalize on the innovation. Horowitz seized the chance to interview for a job at the new company.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Brief Internet History<\/h3>\n\n\n\n<p>A brief history lesson: While today, we know the Internet to be the global innovation it is, in 1994 it was still in its infancy, nowhere near mainstream. Instead, software giants like Oracle and Microsoft were racing to build their own proprietary technologies to become the Information Superhighway of choice. The Internet was just one competitor in this battle.<\/p>\n\n\n\n<p>The vision of Netscape was to make the web browser safer, easier to use, and more functional. In doing so, they would popularize the open Internet, freeing it from the shackles of a closed, proprietary corporate future.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ben Horwitz and the Netscape Browser<\/h3>\n\n\n\n<p>Ben went through the interview process, and his final interview was with Marc Andreessen. The discussion was an intense exploration of Ben\u2019s views on software and the future of the Internet. In turn, Andreessen revealed his impressively deep knowledge of computing history and his inspiring insights into technology. Horowitz thought Andreessen lived up to his wunderkind reputation and was convinced Netscape would shape the future.<\/p>\n\n\n\n<p>Ben got the job to lead the Enterprise Web Server product line. The division sold two products: a web server selling for $1,200 and a secure web server (featuring Netscape\u2019s new technology SSL) selling for $5,000. This was still a small part of the business\u2014at the time, Netscape made most of its money by selling its browser to commercial users.<\/p>\n\n\n\n<p>In August 1995, just 16 months since their founding, Netscape went public in their IPO. They priced their stock at $28 per share; at the close of their first trading day, the stock shot up to $58, giving Netscape a value of $3 billion. (While Netscape was unprofitable at the time\u2014then a rarity in IPOs\u2014investors were enthusiastic about how its revenues had doubled every quarter that year.) The IPO was a shock to the business world\u2014the Internet was now a verifiable industry worth taking seriously.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Netscape Compet<\/strong>es with Microsoft<\/h3>\n\n\n\n<p>The good feelings didn\u2019t last. The software behemoth Microsoft announced that it had developed its own browser, Internet Explorer, and that it\u2019d be bundling it with Windows 95. Since <strong>Microsoft had a near-monopoly on operating systems<\/strong>, this meant the world\u2019s computer users would by default use the free Internet Explorer. And since Netscape made most of its money selling its browsers, they were in deep trouble.<\/p>\n\n\n\n<p>Knowing selling browsers was no longer tenable, they decided to focus on selling web server software instead. This was Ben Horowitz\u2019s business line. Microsoft was selling a high-powered, expensive server suite called BackOffice. If Microsoft was going to undercut them with Internet Explorer, Netscape could undercut them too. In response, Netscape decided to launch a low-cost, open alternative called SuiteSpot, which cost just a fraction of the price.<\/p>\n\n\n\n<p>In one of the book\u2019s most memorable anecdotes, Ben describes how they planned to unveil the new product as a surprise in March 1996, until Marc revealed the strategy to a trade publication. Dismayed, Ben sent an email to Marc:<\/p>\n\n\n\n<p>&gt; I guess we\u2019re not going to wait until the 5th to launch the strategy.<\/p>\n\n\n\n<p>Marc sent a reply within minutes, CC\u2019ing Netscape\u2019s CEO and chairman:<\/p>\n\n\n\n<p>&gt; Apparently you do not understand how serious the situation is. We are getting killed killed killed out there. Our current product is radically worse than the competition. We\u2019ve had nothing to say for months. As a result, we\u2019ve lost over $3B in market capitalization. We are now in danger of losing the entire company and it\u2019s all server product management\u2019s fault.<\/p>\n\n\n\n<p>&gt; Next time do the f***ing interview yourself.<\/p>\n\n\n\n<p>&gt; F*** you,&nbsp;<\/p>\n\n\n\n<p>&gt; Marc<\/p>\n\n\n\n<p>Ben thought he was going to be fired. But he wasn\u2019t, and SuiteSpot became a $400 million revenue business. As for Marc, they\u2019re still partners today at their <a href=\"https:\/\/www.shortform.com\/blog\/how-does-venture-capital-work\/\">venture capital<\/a> firm. Ben notes warmly about how valuable it is to have partners who can freely point out errors in each other\u2019s thinking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The End of Netscape<\/strong><\/h3>\n\n\n\n<p>Despite their efforts, Netscape couldn\u2019t compete against Microsoft, which used its vast resources to build free products and undercut Netscape\u2019s revenue sources. (Microsoft would later face antitrust issues for these practices.)<\/p>\n\n\n\n<p>In the end, Netscape was acquired by America Online in 1999 in a stock-swap transaction. Netscape was valued at $10 billion at the time.<\/p>\n\n\n\n<p>As the team migrated to AOL, they became disillusioned with the merger. AOL was a media company, not a technology company, and their cultures and interests clashed. Ben, Marc, and a few other co-conspirators thought about what to do next.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What was the history of the Netscape browser? What lead to its downfall? Where is Netscape now? In Ben Horowitz&#8217;s book The Hard Thing About Hard Things, he talks about the rise and fall of the Netscape browser. What started as a promising venture fell apart when Microsoft entered their playing field. Keep reading to learn about the history of the Netscape browser.<\/p>\n","protected":false},"author":8,"featured_media":30673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,39],"tags":[252],"class_list":["post-30660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-history","tag-the-hard-thing-about-hard-things","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Happened to the Netscape Browser? - Shortform Books<\/title>\n<meta name=\"description\" content=\"What happened to the Netscape browser? Netscape appeared to be a promising software in the 1990s until Microsoft entered the picture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/netscape-browser\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Happened to the Netscape Browser?\" \/>\n<meta property=\"og:description\" content=\"What happened to the Netscape browser? Netscape appeared to be a promising software in the 1990s until Microsoft entered the picture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/netscape-browser\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-02T17:50:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-03T18:03:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/1990s-computer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"808\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Aster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Aster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/netscape-browser\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/netscape-browser\/\"},\"author\":{\"name\":\"Hannah Aster\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\"},\"headline\":\"What Happened to the Netscape Browser?\",\"datePublished\":\"2021-04-02T17:50:34+00:00\",\"dateModified\":\"2021-04-03T18:03:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/netscape-browser\/\"},\"wordCount\":948,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/netscape-browser\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/1990s-computer.jpg\",\"keywords\":[\"The Hard Thing About Hard Things\"],\"articleSection\":[\"Business\",\"History\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/netscape-browser\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/netscape-browser\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/netscape-browser\/\",\"name\":\"What Happened to the Netscape Browser? - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/netscape-browser\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/netscape-browser\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/1990s-computer.jpg\",\"datePublished\":\"2021-04-02T17:50:34+00:00\",\"dateModified\":\"2021-04-03T18:03:48+00:00\",\"description\":\"What happened to the Netscape browser? 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