{"id":30397,"date":"2021-03-25T21:32:05","date_gmt":"2021-03-26T01:32:05","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=30397"},"modified":"2021-04-02T21:53:05","modified_gmt":"2021-04-03T01:53:05","slug":"sunk-cost-effect","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/sunk-cost-effect\/","title":{"rendered":"The Sunk Cost Effect: Why We Cannot Let Projects Go"},"content":{"rendered":"\n<p>What is the <a href=\"https:\/\/www.shortform.com\/blog\/how-to-avoid-the-sunk-cost-fallacy\/\">sunk cost<\/a> effect? Why do we keep following through on projects that stop paying off?<\/p>\n\n\n\n<p>The sunk cost effect is a general tendency to continue on an endeavor once considerable resources have been invested into it\u2014even when the costs start to outweigh the benefits. It&#8217;s human nature to respond this way\u2014the more you invest, the harder it is to pull the plug on a commitment.<\/p>\n\n\n\n<p>Keep reading to learn about the sunk cost effect.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">What Is the Sunk Cost Effect?<\/h2>\n\n\n\n<p>We all find ourselves in situations where we\u2019ve invested in something but it\u2019s not paying off. Still, we don\u2019t want to concede and waste the time, money, or effort we\u2019ve already invested. For example, we sit through a movie we hate because we paid for it or we keep waiting when our doctor or lawyer is late rather than rescheduling the appointment. Similarly, people stay in bad relationships or continue gambling to win their money back. <\/p>\n\n\n\n<p>The reason we do this is that we fall prey to the sunk cost effect\u2014a natural tendency to follow through on an unworthwhile endeavor to justify previously invested resources.<\/p>\n\n\n\n<p>Companies do the same thing, often suffering huge losses because of the sunk cost effect. For instance, although the Concorde jet was the fastest passenger plane in the world, it was a <a href=\"https:\/\/www.shortform.com\/blog\/investment-failure\/\">financial failure<\/a>. It lost money for more than forty years, yet over that time the French and British governments continued to invest in it.<\/p>\n\n\n\n<p>It\u2019s natural to be reluctant to get out of a commitment or a pursuit once you have invested considerable resources into it.  Here are some commitment traps to avoid:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The \u2018endowment effect.\u2019 <\/strong>This is our tendency to overvalue things we own and place less value on things that don\u2019t belong to us. For instance, when you rent a car, you don\u2019t wash it before returning it because you don\u2019t value it like you do your own car. We have this same tendency when it comes to nonessential activities, as well as belongings. When we feel we own an activity, it becomes harder to uncommit from it \u2014 for instance, your commitment to volunteer at a bake sale seems hard to get out of when you\u2019re the one who organized the event.&nbsp;<ul><li><strong>Tip<\/strong>: for an activity, ask how hard you\u2019d try to get in on it if you weren\u2019t already involved. For a possession, ask how much you\u2019d pay for it if you didn\u2019t own it. For an opportunity, ask, if you didn\u2019t have the opportunity, how much would you sacrifice to get it. If the answer is \u201cnot much,\u201d you know how much you truly value that possession or opportunity.<\/li><\/ul><\/li><li><strong>Fear of wasting something. <\/strong>The main reason the sunk cost effect persists in spite of the evidence that the project is failing is because we have an aversion to wasting time, money, or anything that might have value somewhere. We\u2019ve been trained this way since childhood. Abandoning a losing project feels like you\u2019ve wasted your investment. But if you don&#8217;t let go of a bad choice, you doom yourself to wasting even more. <\/li><li><strong>Reluctance to admit mistakes<\/strong>. We have to admit mistakes before we can move on. By remaining in denial we continue to circle pointlessly, like people (before Google) who couldn\u2019t stop and ask for directions because they couldn\u2019t admit to being lost. (This is the epitome of a nonessential activity.)&nbsp;<ul><li><strong>Tip<\/strong>: you shouldn\u2019t be ashamed of admitting a mistake because you\u2019re acknowledging that you\u2019re smarter now.<\/li><\/ul><\/li><li><strong>Forcing something to work. <\/strong>When you&#8217;ve fallen prey to the sunk cost effect, it\u2019s tempting to keep trying to force the project to work, which of course is a waste of effort.&nbsp;<ul><li><strong>Tip<\/strong>: to break the pattern, get a neutral second opinion. An objective observer\u2019s opinion that it\u2019s a lost cause can make us feel better about giving it up.<\/li><\/ul><\/li><li><strong>Not questioning the status quo<\/strong>. We have a tendency (called the <a href=\"https:\/\/www.shortform.com\/blog\/status-quo-bias\/\">status quo bias<\/a>) to keep doing something because we\u2019ve always done it. For instance, companies keep using old systems that have long outlived their effectiveness without questioning them.&nbsp;<ul><li><strong>Tip: <\/strong>one solution is to apply the technique of zero-based accounting (starting from scratch rather than working from last year\u2019s budget). Apply the technique in your life this way \u2014&nbsp; don\u2019t base your time on existing commitments; assume they don\u2019t exist and ask which ones you should include today. From scratch, justify everything you do.<\/li><\/ul><\/li><li><strong>Making casual commitments<\/strong>. Don\u2019t make spur-of-the-moment commitments, like when a friend mentions a new restaurant she wants to try and you say you\u2019ll go with her. It\u2019s easy to fill your calendar with commitments added on the fly while chatting with someone.&nbsp;<ul><li><strong>Tip<\/strong>: pause a few seconds before answering a request to give yourself time to consider whether it\u2019s essential. If you have second thoughts about a commitment you\u2019ve made, it\u2019s better to apologize and back out than to do something nonessential.<\/li><\/ul><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is the sunk cost effect? Why do we keep following through on projects that stop paying off? The sunk cost effect is a general tendency to continue on an endeavor once considerable resources have been invested into it\u2014even when the costs start to outweigh the benefits. It&#8217;s human nature to respond this way\u2014the more you invest, the harder it is to pull the plug on a commitment. Keep reading to learn about the sunk cost effect.<\/p>\n","protected":false},"author":7,"featured_media":30410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,43],"tags":[248],"class_list":["post-30397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","category-self-improvement","tag-essentialism","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Sunk Cost Effect: Why We Cannot Let Projects Go - Shortform Books<\/title>\n<meta name=\"description\" content=\"Why do we keep following through on projects that stop paying off? The answer is simple: we fall prey to the sunk cost effect. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/sunk-cost-effect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Sunk Cost Effect: Why We Cannot Let Projects Go\" \/>\n<meta property=\"og:description\" content=\"Why do we keep following through on projects that stop paying off? The answer is simple: we fall prey to the sunk cost effect. 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