{"id":30387,"date":"2021-03-24T21:32:37","date_gmt":"2021-03-25T01:32:37","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=30387"},"modified":"2021-04-02T21:53:18","modified_gmt":"2021-04-03T01:53:18","slug":"90-percent-rule","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/90-percent-rule\/","title":{"rendered":"The 90 Percent Rule: Make Faster Decisions"},"content":{"rendered":"\n<p>What is the 90 percent rule of <a href=\"https:\/\/www.shortform.com\/blog\/methods-of-decision-making-crucial-conversations\/\">decision-making<\/a>? How can it help you filter through the available options and <a href=\"https:\/\/www.shortform.com\/blog\/be-decisive\/\">make a decision<\/a> faster?<\/p>\n\n\n\n<p>The 90 percent rule is a simple yet ruthless technique for making decisions. It involves identifying the most important criterion for deciding, rating each available option between 0 and 100 percent on that criterion, and then rejecting any option that rates lower than 90 percent.<\/p>\n\n\n\n<p>Read about the 90 percent rule of decision-making and how to implement it.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">What Is the 90 Percent Rule?<\/h2>\n\n\n\n<p>The 90 percent rule is a <a href=\"https:\/\/www.shortform.com\/blog\/decision-making-method\/\">decision-making method<\/a> where you select one criterion for deciding and then rate each available choice on the 0-100 scale in relation to that criterion. The premise is to discard all the options below 90%, so be prepared to make trade-offs. You\u2019ll have to reject good options and have the discipline to wait for the perfect option. If you use overly broad or vague criteria instead, you\u2019ll end up agonizing over a lot of similar, mid-level options and commit to too many. Applying concrete numbers to your options forces you to make decisions consciously and logically, rather than haphazardly or on the basis of pressure or someone else\u2019s agenda.<\/p>\n\n\n\n<p>Besides keeping you from <a href=\"https:\/\/www.shortform.com\/blog\/sound-judgment\/\">making the best decisions<\/a>, having too many or overly broad criteria can frustrate employees. For example, one company had three criteria for deciding what projects to undertake, but over time the standards broadened and blurred to the point that the practical standard was doing anything a customer requested. Team members felt overworked and morale dropped because by doing everything, they lacked <a href=\"https:\/\/www.shortform.com\/blog\/a-sense-of-purpose\/\">a sense of purpose<\/a>. Further, the company didn\u2019t stand out in its market. But when they got rid of the many mid-level projects and focused on the most interesting and distinctive work, employees felt empowered to make choices and focus on their optimum contributions.<\/p>\n\n\n\n<p>The furniture maker Vitsoe uses stringent criteria in at least two ways. The company offers only one product, the 606 Universal Shelving System, which it excels at producing. Also, its hiring process is highly selective and deliberate. The standard for hiring is whether the candidate will be an absolutely natural fit. Steps include a phone screening, interviews with multiple people in the company, a trial run for a day, more interviews, and maybe an offer. If the team isn\u2019t absolutely sure about a candidate (if she isn\u2019t a clear yes), the answer is no.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the 90 percent rule of decision-making? How can it help you filter through the available options and make a decision faster? The 90 percent rule is a simple yet ruthless technique for making decisions. It involves identifying the most important criterion for deciding, rating each available option between 0 and 100 percent on that criterion, and then rejecting any option that rates lower than 90 percent. Read about the 90 percent rule of decision-making and how to implement it.<\/p>\n","protected":false},"author":7,"featured_media":30279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,43],"tags":[248],"class_list":["post-30387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","category-self-improvement","tag-essentialism","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 90 Percent Rule: Make Faster Decisions - Shortform Books<\/title>\n<meta name=\"description\" content=\"Agonizing over a decision? Try the 90 percent rule. It will help you filter through the available options and make a decision faster.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/90-percent-rule\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 90 Percent Rule: Make Faster Decisions\" \/>\n<meta property=\"og:description\" content=\"Agonizing over a decision? Try the 90 percent rule. It will help you filter through the available options and make a decision faster.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/90-percent-rule\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-25T01:32:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-03T01:53:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/nervous-anxiety-waiting-thinking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darya Sinusoid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darya Sinusoid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/90-percent-rule\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/90-percent-rule\/\"},\"author\":{\"name\":\"Darya Sinusoid\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\"},\"headline\":\"The 90 Percent Rule: Make Faster Decisions\",\"datePublished\":\"2021-03-25T01:32:37+00:00\",\"dateModified\":\"2021-04-03T01:53:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/90-percent-rule\/\"},\"wordCount\":406,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/90-percent-rule\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/nervous-anxiety-waiting-thinking.jpg\",\"keywords\":[\"Essentialism\"],\"articleSection\":[\"Psychology\",\"Self-Improvement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/90-percent-rule\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/90-percent-rule\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/90-percent-rule\/\",\"name\":\"The 90 Percent Rule: Make Faster Decisions - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/90-percent-rule\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/90-percent-rule\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/nervous-anxiety-waiting-thinking.jpg\",\"datePublished\":\"2021-03-25T01:32:37+00:00\",\"dateModified\":\"2021-04-03T01:53:18+00:00\",\"description\":\"Agonizing over a decision? 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