{"id":29531,"date":"2021-03-22T11:36:46","date_gmt":"2021-03-22T15:36:46","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=29531"},"modified":"2021-03-26T11:39:39","modified_gmt":"2021-03-26T15:39:39","slug":"social-media-marketing-questions","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/social-media-marketing-questions\/","title":{"rendered":"Social Media Marketing Questions and Exercises"},"content":{"rendered":"\n<p>Looking for social media <a href=\"https:\/\/www.shortform.com\/blog\/purple-cow-marketing\/\">marketing questions<\/a> and exercises to assess your business presence? Want to enhance your understanding of how to use marketing jabs and hooks?<\/p>\n\n\n\n<p><em>Jab, Jab, Jab, Right Hook<\/em> by marketing expert Gary Vaynerchuk calls on the sport of boxing to illustrate how to create striking social media content. He discusses how to use each of the top social media platforms to market your business. Below we have put together <a href=\"https:\/\/www.shortform.com\/blog\/learn-seo-blogs-podcasts-youtube-channels\/\">social media marketing<\/a> questions based on Vaynerchuk&#8217;s book.<\/p>\n\n\n\n<p>Read on for social media marketing questions and exercises related to <em>Jab, Jab, Jab, Right Hook<\/em>. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Marketing Questions From <em>Jab, Jab, Jab, Right Hook<\/em><\/h2>\n\n\n\n<p>In <em>Jab, Jab, Jab, Right Hook<\/em>, marketing expert Gary Vaynerchuk calls on the sport of boxing to illustrate how to create striking social media content. \u201cJabs\u201d are interactions that build relationships with your customers and should be thrown far more often than \u201cright hooks,\u201d which are calls to action.&nbsp;<\/p>\n\n\n\n<p>Vaynerchuk explains how to tailor your jabs and hooks for five major platforms (Facebook, Twitter, Pinterest, Instagram, and Tumblr), how social media marketing is different than any type of marketing that\u2019s come before it, and how small businesses can successfully compete with large ones in the social media arena.<\/p>\n\n\n\n<p>Below are social media marketing questions and exercises about Vaynerchik&#8217;s book.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exercise 1 : Assess Your Tweets<\/strong><\/h3>\n\n\n\n<p>The first social media marketing questions are about Twitter. Twitter is one of the most popular social media platforms, so it\u2019s important to tweet effectively.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Navigate to or recall one of your brand\u2019s recent tweets. What hashtags did you use, if any? What memorable and idiosyncratic hashtags could you add to strengthen the tweet?<\/li><li>What\u2019s the voice of the tweet? How could you align it more with your brand identity? How might you amend it to match the voice of native Twitter content (for example, by using irony, if appropriate)?<\/li><li>Look at the hashtags that are currently trending. How could you relate one of these to your brand to trendjack? What would your trendjacking tweet say?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exercise 2: Assess Your Facebook Posts<\/strong><\/h3>\n\n\n\n<p>Facebook is one of the most popular social media platforms, so it\u2019s important to use it effectively.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Navigate to or recall one of your brand\u2019s recent Facebook posts. Is it a link post or a photo post? Why did you choose the option you did?<\/li><li>How have you optimized, or how could you optimize, the post for mobile?<\/li><li>What appears in the comments section? (For example, do the comments include questions, positive or negative feedback, or spam?) How could you respond to some of the recent engagement?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exercise 3: Assess Your Instagram Posts<\/strong><\/h3>\n\n\n\n<p>This set of social media marketing questions relates to Instagram. Instagram is one of the fastest-growing social media platforms, so it\u2019s important to know how to use it effectively.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Navigate to or recall one of your brand\u2019s recent Instagram posts. Is the photo high-quality, indie, and\/or artsy? Why or why not? How could you retake or edit the photo to make it more native?<\/li><li>What hashtags did you use in the post, if any? What additional hashtags could you use to make it easier for people to find your content?<\/li><li>How could you edit the post to make it more appealing to the younger generation? (For example, could you link the post to a trend that\u2019s currently popular with young people?)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exercise<\/strong> 4<strong>: Consider New Social Media Marketing Platforms<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.shortform.com\/blog\/early-adopters-model\/\">Early adopters<\/a> of new platforms have the opportunity to corner a market before other businesses get around to building their presences.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What\u2019s a social <a href=\"https:\/\/www.shortform.com\/blog\/internet-platform\/\">media platform<\/a> that your brand doesn\u2019t have a presence on yet? What\u2019s <a href=\"https:\/\/www.shortform.com\/blog\/whats-holding-you-back\/\">holding you back<\/a>?<\/li><li>Do your competitors have a presence on this platform?<\/li><li>How might you start using this platform? (For example, what content might you include in your posts? What audience might you target?)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exercise 5: Brainstorm Posts<\/strong><\/h3>\n\n\n\n<p>Tumblr is a smaller but still important social media platform, so you should consider setting up an account if you haven\u2019t already.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Brainstorm a possible Tumblr post about your brand or product. What would the topic of the post be? What media could you include? (Consider both images (especially black and white images) and GIFs.)<\/li><li>How could you make the post cool to appeal to the Tumblr audience? (For example, could you include exclusive information, or reference a <a href=\"https:\/\/www.shortform.com\/blog\/current-pop-culture-trends\/\">current pop culture trend<\/a>?)<\/li><li>What tags would you use to ensure that users find your post?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exercise<\/strong> 6<strong>: Assess Social Media Marketing Content<\/strong><\/h3>\n\n\n\n<p>The final set of social media marketing questions challenges you to assess content for quality.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Below is a Facebook post from Selena Gomez. What did she do right? How? (Think about how native the post is, her choice of image, her use of text, and so on.)&nbsp;<\/li><\/ul>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"318\" height=\"363\" src=\"https:\/\/lh4.googleusercontent.com\/sQgrthBHFxumz0-1avGkgPbGCRWPf_kFn42wDNANl5_wjtKvJrMHXNkWkv6OXCOq2zrMlssR7A2qkpku1UPFSYjW2oGQf5GXGBj7xfDrNVeiIOrN3uXQ9jv96mgfKBlliga-4vFO\"><\/p>\n\n\n\n[image] jabjab-selenagomez.png<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Below is an Instagram post from Seaworld. What did they do wrong? How? (Think about their mobile optimization, call to action placement, image quality, and so on).<\/li><\/ul>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"246\" height=\"289\" src=\"https:\/\/lh3.googleusercontent.com\/iOKPsTuTZqT5gaWSe0ahawjgsKAMe55iyxS1dktezw6BOz4AltUw1OpGeqVoMhdu2LwmX1rTcU5VW2bl74nQMEWB6VqdYsoh6oQVSFJYkhS7F4oCJHJMPXgSw5q1BWQYaqcn5Jmm\"><\/p>\n\n\n\n[image] jabjab-seaworld.png<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Below is a tweet from a store called Fleurty Girl. What did they do right? How could they improve?<\/li><\/ul>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"318\" height=\"337\" src=\"https:\/\/lh5.googleusercontent.com\/IqOv4zB8bfQGaAnJAe8VZ2N5DsvJq6k01KTI-huCZyymL3ntWF9BZNCp3NKjluija060HXQRX9oq6whYKo3MZ281oZvIiTTCLfG7FnwGcRGyBTIlYLK96FtyYVzyEdEs5L_2UcNz\"><\/p>\n\n\n\n[image] jabjab-fleurtygirl.png<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for social media marketing questions and exercises to assess your business presence? Want to enhance your understanding of how to use marketing jabs and hooks? Jab, Jab, Jab, Right Hook by marketing expert Gary Vaynerchuk calls on the sport of boxing to illustrate how to create striking social media content. He discusses how to use each of the top social media platforms to market your business. Below we have put together social media marketing questions based on Vaynerchuk&#8217;s book. Read on for social media marketing questions and exercises related to Jab, Jab, Jab, Right Hook.<\/p>\n","protected":false},"author":8,"featured_media":29573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,104],"tags":[240],"class_list":["post-29531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-marketing","tag-jab-jab-jab-right-hook","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing Questions and Exercises - Shortform Books<\/title>\n<meta name=\"description\" content=\"Jab, Jab, Jab, Right Hook details how to create social media content. 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