{"id":29517,"date":"2021-03-21T11:43:03","date_gmt":"2021-03-21T15:43:03","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=29517"},"modified":"2021-03-26T11:39:32","modified_gmt":"2021-03-26T15:39:32","slug":"jab-jab-jab-right-hook-by-gary-vaynerchuk","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/","title":{"rendered":"Jab, Jab, Jab, Right Hook by Gary Vaynerchuk"},"content":{"rendered":"\n<p>What is <em>Jab, Jab, Jab, Right Hook<\/em> by Gary Vaynerchuk about? How has social media changed the marketing landscape? How can you take advantage of social media to boost own business?<\/p>\n\n\n\n<p><em>Jab, Jab, Jab, Right Hook<\/em> by Gary Vaynerchuk is about <a href=\"https:\/\/www.shortform.com\/blog\/the-rise-of-social-media\/\">the rise of social media<\/a> marketing. Vaynerchuk compares marketing to boxing because both are aggressive and strategic, and both require dedication and hard work. Learn how &#8220;jabs&#8221; and &#8220;right hooks&#8221; can increase your company&#8217;s presence and increase sales.<\/p>\n\n\n\n<p>Keep reading to learn more marketing tips from <em>Jab, Jab, Jab, Right Hook<\/em> by Gary Vaynerchuk.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Jab, Jab, Jab, Right Hook<\/em> by Gary Vaynerchuk<\/strong>. What Is It About?<\/h2>\n\n\n\n<p>Boxing is a natural metaphor for marketing\u2014boxing and marketing are both aggressive and strategic, and both require dedication and hard work. In <em>Jab, Jab, Jab, Right Hook<\/em> by Gary Vaynerchuk, he explains how to land perfect punches in the social media arena.<\/p>\n\n\n\n<p>First, we\u2019ll look at how the rise of social media has changed marketing. Next, we\u2019ll look at how to create great social media content. Finally, we\u2019ll look at individual platforms and how to take advantage of their specific features.<\/p>\n\n\n\n<p>(Note: <em>Jab, Jab, Jab, Right Hook<\/em><i> <\/i>by Gary Vaynerchuk was published in 2013, so some of the content may be outdated.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Rise of Social Media<\/strong><\/h3>\n\n\n\n<p>These days, <strong>almost everyone has a mobile device and many people are on social media.<\/strong> There are 325 million mobile subscriptions in the US and the author suspects that almost half of the time people spend on their phones is used for social media.<\/p>\n\n\n\n<p>In spite of social media\u2019s popularity, many marketers and businesses are reluctant to embrace new platforms<strong>.<\/strong> This is for a variety of reasons, including feeling they don\u2019t have time or thinking the new platform is silly. This means that any brands that <em>do <\/em>embrace new platforms have a head start. Often, <a href=\"https:\/\/www.shortform.com\/blog\/early-adopters-model\/\">early adopters<\/a> are small businesses because they don\u2019t have the same PR and legal red tape that larger companies do.<\/p>\n\n\n\n<p>The small business advantage disappears as new platforms become more mainstream and large companies work through their red tape. However, <strong>even if larger companies have higher budgets and more staff that can interact with the community, small businesses can still compete by increasing their effort. <\/strong>If you work hard to create great content and show the community you care, you\u2019ll do well even if other companies have more resources. Being cared for by a business is so rare that it surprises people and leaves an impression.<\/p>\n\n\n\n<p><strong>What\u2019s Changed in the Era of Social Media<\/strong><\/p>\n\n\n\n<p>The rise of social media has ushered in many changes in marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Shorter campaign length.<\/strong> Today, every day requires new content.<\/li><li><strong>Increased customer interaction.<\/strong> Customers can now engage with brands rather than passively consuming their ads. They can like posts, ask questions, and demand attention before agreeing to buy something.<\/li><li><strong>Increased affordability of advertising.<\/strong> It\u2019s free to set up a presence on social media and some platforms offer affordable advertising.&nbsp;<\/li><li><strong>Decreased reliance on traditional media companies. <\/strong>Now, customers can directly access their customers on their own, without the help of a TV or radio ad. Any brand can become its own media company.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What Hasn\u2019t Changed in the Era of Social Media<\/strong><\/h4>\n\n\n\n<p>Social media has changed a lot of things for marketers, but there are some constants:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Good timing is critical. <\/strong>You still need to <a href=\"https:\/\/www.shortform.com\/blog\/connect-with-customers\/\">connect with customers<\/a> at the time and place when they\u2019re most likely to purchase.&nbsp;<\/li><li><strong>Storytelling is key. <\/strong>No matter where you\u2019re telling your story, you need to write it in a way that creates enough emotion to make customers want to answer your calls to action. <\/li><li><strong>Long-form content continues to be relevant.<\/strong> Social media content is becoming shorter and shorter, but long-form content still has its place. Books, movies, and YouTube videos probably won\u2019t disappear.<\/li><li><strong>Marketing requires <a href=\"https:\/\/www.shortform.com\/blog\/keep-learning-keep-growing\/\">lifelong learning<\/a>.<\/strong> New platforms and technologies are coming into being every day. You\u2019ll need to learn new skills on an ongoing basis.&nbsp;<\/li><li><strong>You need heart, sincerity, engagement, commitment, and hustle. <\/strong>Marketing is hard and it takes work.<\/li><li><strong>There are two types of content, \u201cjabs\u201d and \u201chooks.\u201d <\/strong>We\u2019ll cover these in more detail in the next section.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Jabs and Right Hooks<\/h3>\n\n\n\n<p>According to <em>Jab, Jab, Jab, Right Hook<\/em> by Gary Vaynerchuk, <strong>a metaphorical jab is content that builds the relationship between you and your customer.<\/strong> Jabs should be intriguing, engaging, and\/or create some sort of emotional response, such as making people laugh. <\/p>\n\n\n\n<p>Example: Oreo tweeted this when the power went out during the 2013 Super Bowl. Oreo wasn\u2019t trying to sell anything with this tweet; they were just trying to entertain people and show the brand\u2019s humanity.<\/p>\n\n\n\n<p><strong>A metaphorical right hook is marketing content that includes <a href=\"https:\/\/www.shortform.com\/blog\/a-call-to-action\/\">a call to action<\/a> and aims to convert a sale.<\/strong> Right hooks need to be easily comprehensible, work on all digital devices, including mobile, and meet the conventions of the platforms they appear on. <\/p>\n\n\n\n<p><strong>While the right hook is the content that creates a sale, jabs are just as important<\/strong>. If you were in a boxing ring with an opponent, you couldn\u2019t just throw a right hook out of nowhere; your opponent would slip out of the way. You need to set up an opportunity to throw the hook by throwing jabs first. It\u2019s the same in marketing\u2014<strong>before you ask a customer for a sale, you need to build a relationship with them.<\/strong> There\u2019s no universal combination of jabs and hooks that result in a sale every time\u2014you\u2019ll have to experiment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Eight Tips for Creating Great Content<\/strong><\/h3>\n\n\n\n<p>Now that you better understand the social media arena, it\u2019s time to learn about how to create great jabs and hooks. These eight tips apply to any platform:<\/p>\n\n\n\n<p><strong>1. Use native content including high-quality images. <\/strong>Native content is content that mirrors the <a href=\"https:\/\/www.shortform.com\/blog\/form-and-content\/\">form and content<\/a> of the platform it appears on. People like native content because it provides the same value as user-generated content. All platforms use high-quality photographs.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, people go on Pinterest to look at aspirational images. If your brand shares aspirational images, people on Pinterest will be interested in your posts.<\/li><\/ul>\n\n\n\n<p><strong>2. Tailor your jabs to the customer\u2019s desires.<\/strong> On social media, people want utility, an escape, and a connection with others. Invite people to engage by sparking conversations or using games or contests, and showcase your fans\u2019 responses. Make your content interesting and intriguing.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, if you\u2019re a cosmetics company, you might create an Instagram contest that encourages people to share photos of themselves wearing your products.<\/li><\/ul>\n\n\n\n<p><strong>3. Make sure your hooks include a price and link to the right place.<\/strong> People don\u2019t want to be linked to the home page of a website when they\u2019re trying to access the product page of whatever\u2019s featured in the post.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, on Tumblr, Target posted about a dress and included links that took customers directly to the dress product page.<br><\/li><\/ul>\n\n\n\n<p><strong>4. Take advantage of pop culture.<\/strong> If you show your followers that you\u2019re in their loop and share their interests, whether that\u2019s by talking about a popular song or sharing celebrity gossip, your brand will come across as human.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, on Tumblr, comedian Paul Scheer posted about <em>Breaking Bad<\/em> to insert himself into a topic that people were already discussing.<\/li><\/ul>\n\n\n\n<p><strong>5. Make your content micro. <\/strong>Microcontent is short content that responds to current events and culture. Your text should always be short and simple.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, on National Sibling Day, Netflix tweeted the line \u201cHey brother\u201d from <em>Arrested Development<\/em>, which Netflix had just recently aired. The only other text was a hashtag and link.<\/li><\/ul>\n\n\n\n<p><strong>6. Maintain your identity. <\/strong>Know who your brand is and know its message, and always keep both of these things in mind while creating your content. It\u2019s fine to share different stories and use different tones on different platforms, but your content should always be in line with your brand\u2019s identity.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, include your logo or slogan on the images you post on Facebook.<\/li><\/ul>\n\n\n\n<p><strong>7. Cross-pollinate.<\/strong> If you have a good following on one platform, use it to advertise your presence on a platform where your following is smaller.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For example, Surf Taco has a Twitter following that\u2019s almost 13 times larger than its Instagram following, and on Twitter, they linked to an Instagram photo.<br><\/li><\/ul>\n\n\n\n<p><strong>8. Don\u2019t interrupt. <\/strong>Don\u2019t use banner ads or pop-ups, which are highly interruptive. When you interrupt someone from their media with an ad, at best they\u2019re annoyed, at worst, they now hate your brand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Specific Platforms<\/strong><\/h3>\n\n\n\n<p>While there are some techniques that apply to any social <a href=\"https:\/\/www.shortform.com\/blog\/internet-platform\/\">media platform<\/a>, each platform has its own features, and native content looks different on all of them. <em><em>Jab, Jab, Jab, Right Hook<\/em> by Gary Vaynerchuk<\/em> covers how to create platform-specific content for five major social media platforms:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Facebook<\/strong><\/h4>\n\n\n\n<p>Facebook is a social media site that allows users to share text, photos, and videos with their network. As of December 2012, there were over a billion monthly active Facebook users. People use Facebook to find out what people they know are doing and socialize.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Notable Features<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Advanced analytics.<\/strong> Studying Facebook\u2019s analytics can tell you a lot about the human psyche, and you can use this data to make your content more effective.<\/li><li><strong>Huge amount of content.<\/strong> Part of the reason Facebook is such a good marketing tool is that there are so many people on it, but all of these people create content yours has to compete with.<\/li><li><strong>Free targeting functionality.<\/strong> Facebook offers settings that allow you to make certain posts visible to only a certain demographic, which is ideal for right hook posts.<\/li><li><strong>Use of curating algorithms. <\/strong>Facebook doesn\u2019t want users to see posts they\u2019re not interested in (because if they get bored they\u2019ll leave the site), so Facebook uses algorithms to curate people\u2019s News Feeds. Only 3-5% of your content shows up on your fans\u2019 News Feeds organically (\u201corganically\u201d means if no one shares the story or you don\u2019t pay to make it more visible.)<\/li><li><strong>Paid advertising. <\/strong>Facebook has two types of ads, and the most effective is sponsored stories. A sponsored story is a post that will be visible to non-followers and more than 3-5% of your fans\u2019 News Feeds.<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Three Tips for Great Facebook Content<\/h5>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Choose the correct format. <\/strong>On Facebook, you can create a link-based post, which shows a small photo beside the link, or a photo-based post, which prioritizes the photo. If you have a nice photo, choose the photo-based post.<\/li><li><strong>Optimize for mobile. <\/strong>More people than ever are accessing Facebook sites on mobile devices, so make sure text on your images is legible at small sizes and not cut off if cropped by the smaller mobile screen.<\/li><li><strong>Regulate the comments section.<\/strong> Many people try to piggyback on popular fan pages to <a href=\"https:\/\/www.shortform.com\/blog\/how-to-sell-a-product\/\">sell their own products<\/a> or business, which is content that people aren\u2019t interested in, so you need to remove it. You also need to respond to people\u2019s comments and questions.<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Twitter<\/strong><\/h4>\n\n\n\n<p>Twitter is a microblogging platform and posts are called \u201ctweets.\u201d As of December 2012, there were 500 million Twitter users worldwide, and most users were young and urban. People mainly use Twitter to share information and news.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Notable Features<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mobile-friendly.<\/strong> Twitter is one of the most mobile-friendly platforms.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Very public.<\/strong> Most tweets are public to the entire internet, even to people who don\u2019t have accounts.<\/li><li><strong>Huge potential for community engagement. <\/strong>Unlike other platforms where you can only talk to people who are already following you, on Twitter, you can <a href=\"https:\/\/www.shortform.com\/blog\/how-to-initiate-a-conversation\/\">initiate conversations<\/a> with potential new customers.&nbsp;<\/li><li><strong>Retweeting features. <\/strong>On Twitter, you can retweet (reshare) other people\u2019s tweets. This allows you to rework other people\u2019s content instead of having to come up with your own.&nbsp;<\/li><li><strong>The importance of context over content. <\/strong>Like Facebook, there\u2019s an overwhelming amount of content on Twitter and if you\u2019re only tweeting about your products, you\u2019re not going to stand out. You <em>can <\/em>stand out by putting your own spin on the news and augmenting the existing content with commentary, humor, or voice.&nbsp;<\/li><li><strong>Trend-tracking features.<\/strong> Trends are words, topics, and hashtags that are popular at any given moment. You can use settings to track trends (at levels ranging from regional to worldwide) and then use that knowledge to post timely content with appropriate context.<\/li><li><strong>Paid advertising. <\/strong>On Twitter, you can advertise via a promoted tweet. Promoted tweets are clearly labeled \u201cPromoted\u201d and are given more visibility than other tweets.<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Four Tips for Great Twitter Content<\/h5>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Use memorable and idiosyncratic hashtags.<\/strong> Hashtags should match the voice of your brand. Additionally, they should be native to Twitter (they should be employed the same way users employ them).<\/li><li><strong>Pay attention to voice<\/strong>. Your voice should sound like your brand and be appropriate to the Twitter audience (which tends to enjoy irony).<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>Break the news first. <\/strong>If you can release news people are interested in before anyone else does, it\u2019ll be your tweet that\u2019s reshared as the news goes around.<\/li><li><strong>Trendjack. <\/strong>Trendjack refers to using hashtags that are trending to boost the visibility of your tweet. Twitter users regularly look through the list of posts that use the trending hashtags, and if you use a trend, your tweets are more likely to be seen by people outside your existing network.<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pinterest<\/strong><\/h4>\n\n\n\n<p>Pinterest is a social bookmarking site that allows people to save posts they like (\u201cpins\u201d) into collections (\u201cboards\u201d). At the author\u2019s time of writing, Pinterest had 48.7 million users, many of whom were women and mothers. People use Pinterest because it\u2019s aspirational\u2014people pin images of what they\u2019d like their lives to look like, not actually what they are.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Notable Features<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Purchase-friendly.<\/strong> A Steelhouse study found that users are almost 80% more likely to buy something they see on Pinterest than on Facebook. Twitter produces only a quarter of the revenue-per-click of Pinterest.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Distinction between boards and brand pages. <\/strong>People can follow your collections separately from your brand, so you have more freedom to explore your brand\u2019s identity.<\/li><li><strong>Caption features. <\/strong>You can accompany all your images with custom captions or descriptions.&nbsp;<\/li><li><strong>Repinning features<\/strong>. Like Twitter, you can reuse and upcycle other people\u2019s content. This might not help you <a href=\"https:\/\/www.shortform.com\/blog\/how-to-make-a-sale-2\/\">make sales<\/a>, but it\u2019s good for building relationships and establishing trust.&nbsp;<\/li><li><strong>Rabbitholing opportunities.<\/strong> Most people on Pinterest don\u2019t go directly to a brand\u2019s page; they arrive there by clicking on images they\u2019re interested in that eventually lead to the page. People have the potential to end up on your brand page no matter what board they initially started at.<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Three Tips for Great Pinterest Content<\/h5>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Post aspirational images. <\/strong>People go on Pinterest to imagine what their lives could be like, so post images of luxury, beauty, and fun. Ask yourself if the image in the pin is high-quality enough to be printed in a magazine. If it isn\u2019t, don\u2019t post it.<\/li><li><strong>Give your boards and photos good titles and descriptions and categorize images so people don\u2019t have to debate where to repin. <\/strong>A good <a href=\"https:\/\/www.shortform.com\/blog\/best-filing-system-getting-things-done\/\">filing system<\/a> will help people find and interact with your pins.<\/li><li><strong>Use infographics. <\/strong>Infographics are popular and create engagement.<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Instagram<\/strong><\/h4>\n\n\n\n<p>Instagram is a photo and video-sharing social media platform that\u2019s owned by Facebook. Instagram is used by younger demographics and as of December 2012, there were 130 million monthly active users. People like Instagram because they like interacting with others visually.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Notable Features<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>No reposting.<\/strong> You can only post your own content, not reshare other people\u2019s. However, you can get around this by using outside apps, or by screenshotting a post and then posting the screenshot.<\/li><li><strong>No linking.<\/strong> Posts can\u2019t be linked to outside sites. However, you can get around this by putting a URL into the photo\u2019s description.<\/li><li><strong>Integration with other social media platforms. <\/strong>Users can connect their Instagram accounts to Twitter and Facebook.<\/li><li><strong>\u201cBaked-in utility.\u201d<\/strong> Baked-in utility means a platform is good at what it\u2019s designed to do. Instagram is designed to help users take good smartphone photos.<\/li><li><strong>Explore.<\/strong> Explore is an Instagram page that features the best content on the site. If you can get your content featured on Explore, its visibility increases exponentially\u2014everyone, not just your followers, will see it.<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Four Tips for Great Instagram Content<\/h5>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Use hashtags freely.<\/strong> On Twitter, hashtags are used sparingly for humor and irony, but on Instagram, use as many as you want because they\u2019re how people find your posts (clicking on a hashtag brings users to a page of all the images that use that hashtag).&nbsp;<\/li><li><strong>Cater to the younger generations. <\/strong>Many people on Instagram are young.<\/li><li><strong>Create holiday-themed content.<\/strong> Holiday-themed photos tend to create engagement because they evoke excitement and nostalgia.<\/li><li><strong>Pay attention to placement. <\/strong>For instance, if your image has a heart in it, crop the image so that the heart of the \u201clike\u201d button lines up with it.<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Tumblr<\/strong><\/h4>\n\n\n\n<p>Tumblr was originally a blogging platform, but in January 2012 it redesigned its dashboard to become more social. Tumblr is mainly used by 18-to-34-year-olds and had 132 million monthly users as of June 2013. Tumblr is more of a publishing platform than a consuming one, but people do consume media on it, and quickly.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Notable Features<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Customizable homepage.<\/strong> Unlike Twitter or Facebook, you can choose your art, logo placement, color, format, and font, which allows you to better express your brand\u2019s identity.<\/li><li><strong>Interest-based connections.<\/strong> Connections are made based on interest, not who you already know. If you post content people are interested in and tag it appropriately, they\u2019ll find it, whether or not they follow you.<\/li><li><strong>GIF support. <\/strong>GIFs are soundless videos that play on a loop without having to be clicked. They\u2019re both animated and live-action and often captioned. (Shortform note: In 2013, when <em>Jab, Jab, Jab, Right Hook<\/em> was published, Tumblr was the only platform that supported GIFs. Today, most of the platforms listed in this summary support them too.)<\/li><li><strong>Relatively new. <\/strong>Fewer businesses are on Tumblr than other platforms, so you have a chance to corner the market before your competitors arrive.<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Four Tips for Great Tumblr Content<\/h5>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Customize your homepage to showcase your brand identity. <\/strong>You can use the same fonts and colors as your logo.<\/li><li><strong>Use GIFs. <\/strong>GIFs are engaging and can be used to make people laugh.<\/li><li><strong>Be cool. <\/strong>Tumblr\u2019s audience is young, cool, and interested in exclusive content. Consider black and white images and pop culture references.<\/li><\/ol>\n\n\n\n<p><strong>Use appropriate tags. <\/strong>Tags help people find your posts, so choose specific ones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Jab, Jab, Jab, Right Hook by Gary Vaynerchuk about? How has social media changed the marketing landscape? How can you take advantage of social media to boost own business? Jab, Jab, Jab, Right Hook by Gary Vaynerchuk is about the rise of social media marketing. Vaynerchuk compares marketing to boxing because both are aggressive and strategic, and both require dedication and hard work. Learn how &#8220;jabs&#8221; and &#8220;right hooks&#8221; can increase your company&#8217;s presence and increase sales. Keep reading to learn more marketing tips from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.<\/p>\n","protected":false},"author":8,"featured_media":29524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,45,104],"tags":[240],"class_list":["post-29517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-business","category-marketing","tag-jab-jab-jab-right-hook","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jab, Jab, Jab, Right Hook by Gary Vaynerchuk - Shortform Books<\/title>\n<meta name=\"description\" content=\"Want to increase your company&#039;s social media presence and increase sales? Here are tips from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jab, Jab, Jab, Right Hook by Gary Vaynerchuk\" \/>\n<meta property=\"og:description\" content=\"Want to increase your company&#039;s social media presence and increase sales? Here are tips from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-21T15:43:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-26T15:39:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/cell-phone.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1014\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Aster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Aster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/\"},\"author\":{\"name\":\"Hannah Aster\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\"},\"headline\":\"Jab, Jab, Jab, Right Hook by Gary Vaynerchuk\",\"datePublished\":\"2021-03-21T15:43:03+00:00\",\"dateModified\":\"2021-03-26T15:39:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/\"},\"wordCount\":3124,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/cell-phone.jpg\",\"keywords\":[\"Jab Jab Jab Right Hook\"],\"articleSection\":[\"Books\",\"Business\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/\",\"name\":\"Jab, Jab, Jab, Right Hook by Gary Vaynerchuk - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/cell-phone.jpg\",\"datePublished\":\"2021-03-21T15:43:03+00:00\",\"dateModified\":\"2021-03-26T15:39:32+00:00\",\"description\":\"Want to increase your company's social media presence and increase sales? Here are tips from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/cell-phone.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/cell-phone.jpg\",\"width\":1014,\"height\":590},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jab, Jab, Jab, Right Hook by Gary Vaynerchuk\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\",\"name\":\"Hannah Aster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g\",\"caption\":\"Hannah Aster\"},\"description\":\"Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.\",\"knowsAbout\":[\"Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing\"],\"jobTitle\":\"SEO Team Lead\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/hannah\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jab, Jab, Jab, Right Hook by Gary Vaynerchuk - Shortform Books","description":"Want to increase your company's social media presence and increase sales? Here are tips from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/","og_locale":"en_US","og_type":"article","og_title":"Jab, Jab, Jab, Right Hook by Gary Vaynerchuk","og_description":"Want to increase your company's social media presence and increase sales? Here are tips from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.","og_url":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/","og_site_name":"Shortform Books","article_published_time":"2021-03-21T15:43:03+00:00","article_modified_time":"2021-03-26T15:39:32+00:00","og_image":[{"width":1014,"height":590,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/cell-phone.jpg","type":"image\/jpeg"}],"author":"Hannah Aster","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hannah Aster","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/"},"author":{"name":"Hannah Aster","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f"},"headline":"Jab, Jab, Jab, Right Hook by Gary Vaynerchuk","datePublished":"2021-03-21T15:43:03+00:00","dateModified":"2021-03-26T15:39:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/"},"wordCount":3124,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/cell-phone.jpg","keywords":["Jab Jab Jab Right Hook"],"articleSection":["Books","Business","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/","url":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/","name":"Jab, Jab, Jab, Right Hook by Gary Vaynerchuk - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/cell-phone.jpg","datePublished":"2021-03-21T15:43:03+00:00","dateModified":"2021-03-26T15:39:32+00:00","description":"Want to increase your company's social media presence and increase sales? Here are tips from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/cell-phone.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/cell-phone.jpg","width":1014,"height":590},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/jab-jab-jab-right-hook-by-gary-vaynerchuk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Jab, Jab, Jab, Right Hook by Gary Vaynerchuk"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f","name":"Hannah Aster","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0302cb2690b70a21639bc6873e587f42d39d02385b7e59d8efd0d3e000ae7681?s=96&d=mm&r=g","caption":"Hannah Aster"},"description":"Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.","knowsAbout":["Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing"],"jobTitle":"SEO Team Lead","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/hannah\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/03\/cell-phone.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/29517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=29517"}],"version-history":[{"count":3,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/29517\/revisions"}],"predecessor-version":[{"id":30251,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/29517\/revisions\/30251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/29524"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=29517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=29517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=29517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}